In an “influence factory,” designed to resemble a room in a home, people learn the art of influencing

In these cubicles, specially configured to mimic various living spaces, individuals are trained to create content and promote products.

In Asia, particularly in China and Indonesia, there are companies that create influence factories, where specialized influencers produce content and promote products with a focus on mass consumption. This industry is rapidly growing and generates millions of dollars annually through live streaming and e-commerce.

In the Western world, influencers tend to focus on creating the illusion of a personal connection with their audience, while in Asia, the emphasis is on mass consumption. Companies like Ruhan have established real factories for producing influencers who create content and promote products online, but this practice has not yet become prevalent in the Western world. Nevertheless, the competitive nature of the influencer industry is immense, and emerging influencers aspire to achieve the fame and high incomes it offers.

Overall, the influence industry is evolving rapidly, with companies training thousands of new influencers and providing comprehensive services for product and service promotion. This trend is further reinforced by the increased interest of young individuals in pursuing a career as online celebrities.