Improve Your Writing by Perfecting Your Tone
It decides whether your reader will accept your message

The tone of a movie is conveyed with music: ominous, upbeat, sad, etc. Like the ominous music that plays in the background in a scary movie when the girl is going down a creepy staircase into a chilling basement. A photographer may dim his lighting if he wants to create a scary effect, and for a lover's shoot, he might add some candles or flowers to help create that effect.
Your writing should have a tone too, but we aren't lucky enough to have music or lighting accompany our writing to show how we are feeling. What we have is words, imagery, details, and tone to send our message across.
Mind Your Tone
Just like the tone you use when you talk to somebody determines their reaction, the tone you use in your writing determines how a reader responds to your message. If the piece sounds insulting, they might respond angrily. If the tone is sad, they will show concern. If it's boring, they leave your piece half-read.
A wrong tone can destroy a great piece. Whether you’re writing a book, an article, or an email, your tone defines your message. Your tone is the attitude you hold in your writing. Just like it's important to watch your tone when you speak with people, your tone in writing matters.
It provides context beyond the words you use. It reveals your true intention or hides it. Punctuation isn’t always critical to tone, but it can have an impact. Exclamation marks for example might send a yelling tone.
As Diverse as Your Emotions
Your tone can convey positive, negative, or neutral feelings. Examples of tones are formal, informal, serious, humorous, angry, sad, critical, hopeful, bold, optimistic, pessimistic, etc.
Let’s say you get an email inviting you to write for a publication. Here are a few examples of tones you might use in your response.
- Optimistic: Yes! This is great. Thank you so much.
- Serious: Ok. I am looking forward to it.
- Informal: Ok.
Tone vs Voice
Your writing tone differs slightly from your writing voice. Your voice is what you say and your tone is how you say it. Your voice reflects who you are and your personality. Your tone is the attitude with which you write.
Some issues with tone are minor and can be fixed during revision and editing, while others might require you to throw the whole article away. Sike. Maybe not throw the whole thing away, but it might require you to makes some major changes to your work. Take these things into consideration when working on your writing tone.
Audience
Have your audience in mind when you write. I write like I'm speaking to one person. Writing with an audience in mind makes you sound more human. When you write with an audience in mind, you appear friendly and conversational. Instead of telling your audience what to feel, convey your attitude or emotion with carefully chosen words that create the perfect tone for your story.
Consistency
You hear consistency everywhere it’s starting to sound like a broken record but your tone should be consistent throughout your writing. Your first sentence establishes the tone you want to use. Writing tones may vary with every story you write, but avoid changing tones in a piece to prevent confusing your audience.
Avoid writing something funny with your reader laughing out loud one minute and the next you are heated about something else. That's why genres have tones in their names and are kept consistent, i.e. in horror, romance, thriller, mystery, etc.
Off-Topics
Know when you are going off-topic. It changes the tone. You start talking with a formal tone about the pandemic ruining everything and next you are laying on the beach looking at boobs. That changes your tone. Stick to the topic at hand.
Resist the urge to overly explain everything. Too many sentences trying to explain things make your work appear redundant. Your tone comes from being specific and providing details. Avoid beating around the bush just to make a point. You don’t want your tone to bore your readers to click out of your article.
Expression
Avoid appearing too polite, too shy, or too angry when expressing opinions. If you have strong opinions and have faith in them, don’t be afraid, express them boldly. Stay true to your own unique voice.
If you are strong in real life, let it show in your writing. Bring your human voice into your writing. People are more likely to relate to a phrase like, “she had a crush on him,” than they will relate to “she was enamored by him.” Write as you speak.
Big Words
Don’t try to appear smart. Your reader doesn’t need to Google meanings of words to understand what you are trying to say. Avoid words that require a dictionary. You must sound like a real person.
It is your voice, not your content that draws people to you. Your work is to help your reader not impress them with big words. Skip the big talk and replace it with normal everyday language.
Perspective
Anyone who has ever been gone through a breakup knows how terrible it is, but you don’t want to dwell on all the wrong that was done to you. Doing this and never owning up to the part you played can make readers struggle to relate with you. If you started that talk with someone on the bus, they might consider switching seats with someone else just to get away from you.
In a situation like this, fix the way you think about the situation. You may need to calm down a little and see things from a different perspective. You may even need to admit to the parts you played in the situation for your reader to relate to you.
Honesty
While working on tone in your writing, honesty is something to consider. It’s important you are telling the truth no matter what. If you spread false information or fail to do the proper research, your reader could tell in your tone. And if you aren’t true to yourself in your writing, your message might seem off and not genuine.
Where to Look
As we improve as writers, we learn to recognize tone problems in our writing. You start by looking for places in your writing where the tone shifts and focus your revision there.
It’s especially important to look for consistency when you have strong feelings about the topic. A paragraph with the wrong tone could destroy the hard work you put in. As you revise and edit your work, pay attention to where your attention wanders as you reread your own writing. It works even better by reading your work out loud. You won't have to search for boring or awkward phrases, you will hear it.
To work on fixing your issues with tone, you can't be afraid to be a fearless editor. You can't be afraid to ruthlessly cut bad tone that ruins your work or send the wrong message. Your editor might help with this, but the backspace button is not your enemy and the delete button is your best writing bud. You can't be afraid to cut boring phrases — you can't do anything with those. They got to go if you want to improve your writing tone.
Final Thoughts
Your writing tone should enhance your writing voice. Your writing tone is unique to you although most publications have their own style and tone of writing so it’s a good idea to match their tone to be accepted.
Tone can serve as one of the most important elements in writing because it gives life to a story. When the right tone is used, writing can transcend the words on the page. It is what allows you to come up with complex thoughts and ideas to write a story that feels real.
A great writing voice with the appropriate tone inspires readers to implement your tips and make a change. A great writer using the wrong tone will struggle to get their message across, so it's important you pay attention to it.
