avatarTim Denning

Summary

Tim Denning discusses his personal decision not to update his LinkedIn profile with his new job, challenging the conventional wisdom of maintaining an online professional presence.

Abstract

Tim Denning, known as a LinkedIn aficionado, unexpectedly decides against updating his profile to reflect a new job position. He presents several reasons for this unconventional choice: it serves as free promotion for an employer whose true nature may not be known or aligned with one's values; it could publicly document a potential failure if the job doesn't last beyond the probationary period; it allows him to focus his LinkedIn presence solely on his writing career, avoiding confusion and highlighting his passion rather than his day job; it provides privacy and avoids scrutiny of his career moves; and it enables clients to discover a different aspect of his life, which has proven beneficial for his business. Denning suggests that LinkedIn profiles are no longer just digital resumes but platforms for content and engagement, and he encourages individuals to use their profiles in ways that align with their personal goals and privacy preferences.

Opinions

  • Updating LinkedIn with a new job is akin to endorsing the employer, which may not be deserved or desired.
  • There's a risk of publicly displaying a career setback if one doesn't pass the probation period at a new job.
  • Focusing LinkedIn on a specific aspect of one's career, such as writing, can prevent confusing one's professional identity.
  • Privacy is valuable, and not broadcasting every career move can protect personal circumstances from public scrutiny.
  • Clients may appreciate learning about different facets of a professional's life, which can enhance business relationships.
  • LinkedIn has evolved from a resume platform to a content and engagement space, where profile updates may not be as impactful as they once were.
  • Individuals should feel empowered to use LinkedIn in a way that best represents their personal brand and goals, without adhering to the pressure of constant updates.

I’m Not Updating My Job on LinkedIn

Here’s why you might decide to do the same.

Photo by Abu Bakar on Unsplash

Sometimes we make different decisions without even meaning to and stumble upon an idea that’s not so common. After getting this message, that’s what happened to me.

“When are you going to update your LinkedIn profile to reflect your new job?”

Me: “I’m not.”

It seemed weird for a self-confessed LinkedIn addict to say that and it was unintentional. This idea goes against all career advice and traditional conventions about creating an online presence.

Here’s why you may not want to update your LinkedIn profile.

Free promotion for your employer

When you update your LinkedIn profile with your job and effectively tag your employer by doing so, you’re endorsing them.

Here’s the thing: When you join a new company, you don’t know if their mission is pure or if they are the real deal. You could have done all the research and then still discover that the company is not what it seems from the outside.

Updating your LinkedIn profile is giving a company the thumbs up and you may not be ready to do that just yet or feel it’s your duty.

Failing in the first 6 months

Most employment laws around the world these days allows for a six month probation period. When you update your LinkedIn profile, you don’t know if you’ll still be at the company in six months. For all you know, you will part ways with your employer.

Updating your LinkedIn profile means that if you fail, it’s going to come up in your career history on LinkedIn.

For me personally, I don’t care and am happy to show people my career failures and setbacks (I’ve made a career out of it). But for some of you, you may not want the whole world knowing if you don’t make it through probation.

The focus of your career

Your LinkedIn profile tells someone a lot about you. For me, I don’t want to confuse people by trying to be too many things to too many people.

I have chosen (for now) to make my LinkedIn profile about my writing career only and not have any connection to my day job. This allows people to discover the writer Tim and not the sales version of Tim that you see during business hours.

Many of you have a typical career and work that you do outside of your normal job. Perhaps you might want to highlight that work instead rather than your employer. The choice is yours.

Your employer can dictate what you say

When you tag a company as your employer, from that day forth, everything you say and do on LinkedIn can be curated by that company.

If you say something that you really believe in and the company you work for see it, they can legitimately ask you to take it down — which is fair enough.

Adding your employer affects what you can say on LinkedIn, so it’s worth considering that.

People are not clicking your profile

LinkedIn used to be a resume platform and that has changed a lot. The days of people clicking your profile to see your online resume are long gone. Your profile is still looked at, but just not as much as you think.

People are spending more time on LinkedIn looking at what content you post, the comments you leave, and what posts you hit the like button on.

If you’re updating your LinkedIn profile like your career depends on it, it doesn’t matter — not anymore, anyway.

The need for privacy

In some areas of my life, I like to be private (you might be the same).

The career situation this year has been a tough one for me and having my LinkedIn profile updated can cause people to treat my circumstances like a reality TV show waiting for the next episode.

It’s nice to know that not everyone knows what I’m up to in my career.

Customers learn something about you

Now that my LinkedIn profile is solely focused on my writing career, it makes the clients I deal with curious.

When they look me up on LinkedIn, they see a different person to one they interact with. There’s this whole other side that they get to discover and so far, this has brought me closer with clients.

Using your LinkedIn profile to promote your hobby or side-hustle can help your clients see a different side of you that, in my case, has been really good for business.

A writer who is writing their dreams into reality is an interesting narrative for many of the customers I interact with. Maybe the same is true for you.

Final thought

Just because everybody tells you to update your LinkedIn profile like it’s some trophy-winning contest, it doesn’t mean you should or you must.

Learning to sit back sometimes and take no action to see what transpires is an interesting activity. In my case, holding back from updating my LinkedIn profile led me to the realization that I’m not going to update it at all.

Your LinkedIn profile is owned by you and you can use it how you see fit, to make your goals in life come true and perhaps inspire a few people in the process who can learn from you.

You don’t have to update your LinkedIn profile.

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