If you’re gonna do drop shipping, you need a unique marketing strategy.

Summary

The article advocates for unique marketing strategies in drop shipping, suggesting the use of affiliate programs, organic traffic through blogging, and fostering word-of-mouth referrals as effective methods to stand out in a saturated market.

Abstract

In a market flooded with drop shippers, the author emphasizes the importance of a unique marketing strategy to differentiate oneself from competitors who are all vying for attention on platforms like TikTok and Facebook. The article discourages following the common "guru" advice found on YouTube and instead encourages originality. It outlines three innovative approaches to drop shipping marketing: first, implementing an affiliate program using tools like the free Shopify app GoaffPro, which incentivizes individuals to promote products for a commission; second, leveraging organic traffic by creating a blog that answers common questions in the niche, thus attracting potential customers through Google search rankings; and third, focusing on exceptional customer experiences to generate word-of-mouth referrals, which can be further encouraged through referral systems. The author concludes by thanking the reader and directing them to their personal blog for more insights.

Opinions

The author believes that the current drop shipping market is oversaturated and dominated by similar marketing tactics.
They criticize the quality of advice offered by so-called "gurus" on YouTube, implying that it lacks originality and is overly formulaic.
The article suggests that originality in marketing strategies is not only desirable but necessary for success in drop shipping.
It highly recommends the use of GoaffPro for setting up an affiliate program, describing it as both "extremely simple" and "free for life."
The author expresses surprise that more drop shippers do not utilize blogs to drive organic traffic, considering it the "ultimate way" to attract free visitors.
There is a recognition that while generating word-of-mouth for drop shipping products can be challenging, it is a viable and effective marketing strategy when executed correctly.
The author implies that a superior customer experience is crucial for encouraging word-of-mouth referrals

If you’re gonna do drop shipping, you need a unique marketing strategy.

Let’s face it: there are a million other drop shippers saturated within your niche, and they own your niches TikTok and Facebook ads.

Instead of listening to the god awful “guru” advice on YouTube, and copy everything they do, why don’t we try some originality?

(I can’t believe originality is something I have to preach to people who sell and market all day)

Here are 3 great ways to switch up your marketing to the unbeaten path:

1. Affiliate program

It is actually extremely simple to start an affiliate program on Shopify. I recommend using a free app called GoaffPro. It’s great, and free for life.

Now that we have software taken care of, what is an affiliate program, and how does it benefit your business? An affiliate program is essentially where you pay people a commission on any sales they bring in for your products. This will encourage people to share and actively market your products, and the cost is nothing but a small fraction of the money they made you.

2. Organic traffic

I have never seen a drop shipped product with a blog to be honest. Why?! Blogs are the ultimate way to bring in free traffic. If you write posts answering commonly asked questions, your blog can rank in google and refer people to your products.

3. Word of mouth

I understand it’s kind of hard to get people to talk about a drop shipping product and refer it to friends, but that being said; it is NOT impossible.

You're going to need to make everything from your initial website experience to your product experience 10/10, if you plan to generate word of mouth.

You can ask past customers for referrals or create some sort of system where friends are encouraged to be invited.

Thank you for reading, please check out my personal blog