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Summary

The article suggests that Medium writers with paywalled content should place their affiliate links in their bio rather than at the end of their articles to increase the likelihood of non-members clicking on them.

Abstract

The author of the article, who is new to writing on Medium but familiar with the platform as a reader and with affiliate marketing, proposes a strategy for promoting affiliate links on Medium. The strategy is particularly relevant for writers whose articles are behind a paywall. The author argues that placing affiliate links at the end of an article is ineffective because non-members, who are the target audience for the links, may not be able to access the full article to see the link. Instead, the author recommends placing the affiliate link in the writer's short bio, which is visible to everyone, including non-members who have exhausted their free articles or are interested in the writer's profile. This approach is based on the author's personal experience of becoming a Medium member after encountering a paywalled article and not finding an affiliate link at that moment.

Opinions

  • Placing affiliate links at the end of a Medium article is ineffective for converting non-members into members.
  • Non-members with free articles to spare are a limited audience for affiliate links placed at the end of articles.
  • The author's decision to become a Medium member was not influenced by an affiliate link but rather by the content behind the paywall.
  • Including an affiliate link in the writer's bio increases its visibility and potential clicks from non-members.
  • The author suggests that a wider scope for the affiliate link, by placing it in the bio, could lead to a higher chance of clicks and conversions.
  • The article emphasizes the importance of strategic placement of affiliate links to maximize their effectiveness on Medium.

If You Want To Promote Your Affiliate Link On Medium, Here’s How I Think You Should Do It

No, it is not about putting your affiliate link at the end of your article.

Photo by Afif Kusuma on Unsplash

Before I begin, let me clarify that this article is only applicable to those who have their articles behind a paywall. It does not apply to me since I have less than 100 followers, but I would still like to share my thoughts on it.

Let’s start.

I may be new to Medium as a writer, but I am not new to Medium as a reader, and I am certainly not new to affiliate links.

Having read countless articles on Medium, I find that most of those who actively try to promote their affiliate links usually place them at the end of their article.

I will tell you why I think that is a bad idea.

Limited scope

The point of affiliate links is to get non-members to become members. So, if you put it at the end of your article, how are the non-members going to even reach the end of your article to click on your affiliate link when they don’t even have access to your full article?

Some of you may argue that non-members have 3 member-only articles per month.

But you see, here’s the problem.

Now, you are appealing only to non-members who still have free articles to spare. Given the voluminous number of articles that get published onto the Medium platform every day, how many non-members with free articles to spare are going to find your article? The chances are low.

Even if they do, they may not want to become a member. This further decreases your chances of having someone clicking on your affiliate link.

Personal Experience

I became a member on Medium only because I came across an article that I was so curious to read about, only to find out that I’ve used up all my free articles as a non-member already.

So, what did I do next?

Since I did not find any affiliate links at that point, I did not think there would be any and went straight ahead to sign up as a member on my own.

As a writer, I now realize that an affiliate link for Medium existed, and getting people to use your affiliate link can help you earn more money.

What do I suggest then?

Put your affiliate link in your short bio

It’s straightforward, right?

If the article that I am interested in is blocked, all I have to do is look over to your profile and I will see the affiliate link.

Now, not only will your affiliate link have a chance of getting clicked by non-members with free articles to spare, but it may also get clicked by non-members who have used up their free articles!

Simply switching from placing your affiliate links at the end of your article to your short bio helps increase your scope.

And what does increasing your scope mean? That’s right, a higher chance of having someone clicking on your affiliate link.

Photo by Ben White on Unsplash

Again, I’m sharing this based on my own experience, so take it for what it is worth.

P.S.: If you like what you are reading, or you are interested in writing an article on Medium yourself, consider supporting me and thousands of other writers by signing up for a membership. It only costs $5 per month, and you have the chance to make money with your writing as well. By signing up with this link, you’ll support me directly with a portion of your fee, it won’t cost you more. If you do so, thank you a million times!

Productivity
Advice
Advice and Opinion
Affiliate Marketing
Writing
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