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Abstract

ed Spanx with a North Carolina manufacturer who allowed her to work with him after many manufacturers rejected her.</p><p id="ca0f">But, one month into it, after making the first three thousand pieces and sending them out for sales, she sent a copy to Oprah, who liked it and made it one of her best products in the year, 2000, helping to make the brand known all over North America. So, I guess you’ll call it preparations meet opportunity.</p><p id="6223">But, the most important thing here is that Sara didn’t ask whether her idea was worth a billion-dollar or not. What she did was pursue it, and here she is; a billionaire.</p><h2 id="aeb9">Some things to note in Sara’s story</h2><ul><li>Failure</li><li>Rejection</li><li>Persistence</li><li>Belief</li></ul><p id="2020">These are things you’ll encounter trying to build your business. They’re part of the process. So it would be best if you never gave up when you experienced them.</p><h1 id="0b69">How Sara’s story is proof that we all can create a billion-dollar business</h1><p id="1caf">Every billion-dollar business on the face of the planet didn’t start with a billion-dollar idea. It started small. Spanx started small with Sara not having to build a billion-dollar business.</p><p id="ccfe">She wanted to create a product to help women feel comfortable underneath their dresses but has ended with the company being over a billion dollars. And she started with only $5000 without investors’ money and believed that what she was offering was the right product to help women.</p><p id="8dea">That’s proof that every idea you’re carrying and every company you desire to build could also be worth a billion-dollar if you could put in the sound business practices and work hard. Yes, there’ll be failures, disappointments, and rejections, but if you could hold on to the belief that your idea is worthy and could bring a change to people’s lives, you’ll make it.</p><blockquote id="5531"><p>“If you have a strong belief, then anything is possible.” — Hermann J. Steinherr</p></blockquote><h1 id="dc44">Things to remember on establishing a business</h1><p id="90ee">To establish a business is choosing to tread a different path away from everyone. Unfortunately, this means there’ll be a lot to encounter.</p><p id="4a73">But, according to Sara, how to succeed as an entrepreneur is to differentiate yourself from everyone. If there are many same products on the market, how will you succeed? It’s something worth thinking about.

Options

</p><p id="9ef1">You must also know the value you can give to people because people are always interested in what’s in it for them. And if you can’t give them that, you can’t succeed.</p><p id="4182">Being vulnerable and bringing yourself down to the customer is also another way to succeed. People aren’t perfect and will always gravitate to making it safe to be vulnerable. If you could do that, you’ll see success as an entrepreneur.</p><p id="0666">It’s my first time going into entrepreneurship with my little idea of producing agro products to supply agro-processing industries. So I have minimal experience with business establishments.</p><p id="4835">But, since I know I want to be an entrepreneur, I’ve studied successful people who have built multi-billion companies. In all of my studies, one thing appears the ability to solve problems for people. That’s what entrepreneurship is all about — <i>finding issues that people are dealing with and giving them solutions.</i></p><p id="2ad3">So, what you must remember all the time in this space is; you’re in business to solve problems for people, not to make money. Because if you make money your ultimate goal, you’ll not make it. You’ll give up when the money doesn’t come as quickly as it should.</p><blockquote id="7d5d"><p>“In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer’s needs, and it must provide a product that delivers the promised benefits.” — Jay Conrad Levinson</p></blockquote><h1 id="e04b">Final thoughts</h1><p id="92c0">Success leaves clues. This means if some people have been able to do it, we can as well. But, it only happens when you’ve;</p><ul><li>Believed the idea you’re carrying isn’t tiny but worthy of giving people what they want.</li><li>That rejection is a part of the process, and it doesn’t mean giving up.</li><li>And you’ll persist despite every obstacle and</li><li>Failure, not an option to quit.</li></ul><p id="8974">If you could overcome these hurdles that stop most people, you too can build a multi-billion dollar business like Sara.</p><p id="9d27"><b><i>If you enjoyed this article and would like to read more of my works and that of other writers, please click on this <a href="https://andersonworld88.medium.com/membership">link</a> to become a member, as your contribution helps me write more of these exciting stories. Thank you.</i></b></p></article></body>

If Spanx Is Worth Over a Billion After Twenty Years, We Can Create a Billion-Dollar Business Too

Lessons from the success of Sarah Blakely

The idea of human beings desiring more from life is inherent. I have it in me, you have it in you, and everyone has it. If there’s anyone out there who doesn’t desire to do more, achieve more, and become more, they have a mental disorder.

I say this because deep within our souls is a spirit that yearns for more. So, it makes sense to desire more.

But, since becoming anything in life takes education, I’m always studying successful people and how they made it to help equip me with the knowledge to become successful. And in doing it, one of the people who always come into the picture for me is Sara Blakely, the exceptional woman behind the multi-billion dollar company, Spanx.

I’ve chosen Sara as the case study because I feel her story is the type that could light up the fire in all of us to go for the business we’ve always dreamt of building.

No idea is too small

Coming from Clearwater, Florida, her dream was to become a lawyer. But due to her inability to read and comprehend, she failed her LSAT exams not once but twice. So, not realizing that dream, she drove to the Disney world to be goofy.

To be goofy, one needed to be 5.8ft tall, and she was 5.6, so she couldn’t become it and went making door-to-door sales selling fax machines. Finally, tired of being cut out by people when she tried selling to them, she looked at herself and asked; what am I good at? The answer was sales.

Not knowing what she would sell, she told herself she would create products and sell them to everyone one day. And having a bad experience with her pant and having to cut the hose, she decided she would make pants that make ladies feel comfortable beneath their dress.

And that’s where the idea of Spanx was born. It wasn’t an idea worth a billion-dollar from the onset. But she took it on. So, with her $5000 savings, Sara started Spanx with a North Carolina manufacturer who allowed her to work with him after many manufacturers rejected her.

But, one month into it, after making the first three thousand pieces and sending them out for sales, she sent a copy to Oprah, who liked it and made it one of her best products in the year, 2000, helping to make the brand known all over North America. So, I guess you’ll call it preparations meet opportunity.

But, the most important thing here is that Sara didn’t ask whether her idea was worth a billion-dollar or not. What she did was pursue it, and here she is; a billionaire.

Some things to note in Sara’s story

Failure
Rejection
Persistence
Belief

These are things you’ll encounter trying to build your business. They’re part of the process. So it would be best if you never gave up when you experienced them.

How Sara’s story is proof that we all can create a billion-dollar business

Every billion-dollar business on the face of the planet didn’t start with a billion-dollar idea. It started small. Spanx started small with Sara not having to build a billion-dollar business.

She wanted to create a product to help women feel comfortable underneath their dresses but has ended with the company being over a billion dollars. And she started with only $5000 without investors’ money and believed that what she was offering was the right product to help women.

That’s proof that every idea you’re carrying and every company you desire to build could also be worth a billion-dollar if you could put in the sound business practices and work hard. Yes, there’ll be failures, disappointments, and rejections, but if you could hold on to the belief that your idea is worthy and could bring a change to people’s lives, you’ll make it.

“If you have a strong belief, then anything is possible.” — Hermann J. Steinherr

Things to remember on establishing a business

To establish a business is choosing to tread a different path away from everyone. Unfortunately, this means there’ll be a lot to encounter.

But, according to Sara, how to succeed as an entrepreneur is to differentiate yourself from everyone. If there are many same products on the market, how will you succeed? It’s something worth thinking about.

You must also know the value you can give to people because people are always interested in what’s in it for them. And if you can’t give them that, you can’t succeed.

Being vulnerable and bringing yourself down to the customer is also another way to succeed. People aren’t perfect and will always gravitate to making it safe to be vulnerable. If you could do that, you’ll see success as an entrepreneur.

It’s my first time going into entrepreneurship with my little idea of producing agro products to supply agro-processing industries. So I have minimal experience with business establishments.

But, since I know I want to be an entrepreneur, I’ve studied successful people who have built multi-billion companies. In all of my studies, one thing appears the ability to solve problems for people. That’s what entrepreneurship is all about — finding issues that people are dealing with and giving them solutions.

So, what you must remember all the time in this space is; you’re in business to solve problems for people, not to make money. Because if you make money your ultimate goal, you’ll not make it. You’ll give up when the money doesn’t come as quickly as it should.

“In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer’s needs, and it must provide a product that delivers the promised benefits.” — Jay Conrad Levinson

Final thoughts

Success leaves clues. This means if some people have been able to do it, we can as well. But, it only happens when you’ve;

Believed the idea you’re carrying isn’t tiny but worthy of giving people what they want.
That rejection is a part of the process, and it doesn’t mean giving up.
And you’ll persist despite every obstacle and
Failure, not an option to quit.

If you could overcome these hurdles that stop most people, you too can build a multi-billion dollar business like Sara.

If you enjoyed this article and would like to read more of my works and that of other writers, please click on this link to become a member, as your contribution helps me write more of these exciting stories. Thank you.