I Will Gladly Pay $3,499 for Apple’s VisionPro
The price tag is misunderstood

Apple revealed their “Revolutionary Device” during the keynote for WWDC 2023, and to many, it landed with a thud.
The biggest question was this, “Is the VisionPro overpriced at $3,499?”
No, and I’ll tell you why.
VisionPro is a Mac.
This is where tech analysts are missing the point. I keep seeing the VisionPro being compared to Meta’s Quest, with many stressing that the Quest is a measly $499 compared to the monstrous $3,499 of the VisionPro.
But there is a vast difference between the two.
The Quest is primarily a gaming device. Even their exercise apps use game-like features to get people moving. There are a few immersive experiences, like a 360-degree trip to the International Space Station, but overall, games are the king of Meta’s devices.
In their keynote, Apple briefly touched on games, bringing in the folks who created the Unity development platform. But overall, games were only a tiny part of their presentation. This led people to believe the VisionPro would be unable to keep up in the gaming world, yet the opposite is true. 360-degree views and 3D images with 4K graphics will all be there.
What sets the VisionPro apart are the other things it can do.
The VisionPro is powered by the same M2 chip as Apple’s 13-inch MacBook Pro and MacBook Air. It will do most of what all their Macs do. It will run Apple’s leading apps and many others. It will run Microsoft Office, which was demonstrated during the keynote.
Do you remember Tony Stark in the Iron Man movies bringing up a holographic computer screen? He could swipe through them and see a 3D object all the way around. It’s like that. Sure, it needs the goggles, but it’s still pretty darn close.
With the R1 chip, we’ll see apps that couldn’t exist any other way.
The 3D camera will change the landscape of social media.
Imagine the stories and reels of Tiktok, Instagram, and Facebook full of short-form 3D videos. Creators will learn how to push the boundaries of this technology and will create amazing things.
The immersive 3D shows expected from Disney and others will add even more value.
We’ll ignore how it will change the adult content industry for now.
Apple’s keynote briefly showed someone using VisionPro on an airplane. Think about it. You can have a theater-size screen while flying over the Atlantic.
It will improve computing for those needing accessibility features.
The eye-tracking alone will help many. Using tiny hand gestures instead of physical keyboards and controllers will help others. So will the ability to enlarge the screen.
The $3,499 is justified because of all the things it replaces. In addition to being a computer, you won’t need monitors, speakers, and a keyboard with a mouse.
It’s going to be far from perfect, especially at first.
For example, battery life is an issue at only two hours, but I expect it will be handled by third-party vendors or in future iterations. Third-party vendors will also come out with holsters to hold the device’s battery pack and dangling cord.
In the beginning, weight will be a problem. It won’t be as heavy as Meta’s Quest, but a few reporters mentioned that even with the battery pack not being a part of the goggles, the VisionPro still feels a bit heavy. I believe this, too, will improve in the future.
There also doesn’t appear to be a way to connect peripherals, like thumb drives or other USB devices. My guess is Apple will suggest using iCloud Drive.
The first-gen model will be clunky, and there will be problems.
The VisionPro will also suffer at the beginning for the same reasons the first Apple Watch did.
I worked for Apple when the watch was released, and Apple employees were given a massive discount to try it out. They wanted us to be able to talk about it with customers based on first-hand experience.
Apple gave us 90 days to purchase the watch, and I waited until the very last day to grab one because I didn’t see the potential. I couldn’t see what it would become. I told myself I could return it within 14 days if I didn’t like it.
Instead, I was hooked.
My wife felt the same way. When I brought the Apple Watch home, she couldn’t understand why I bought it, but once I was convinced of what it could offer, I got her to try it. She also fell in love with it.
This time I see the potential. The VisionPro already has features that will make it indispensable to some.
$3,499? I will be first in line.
