I Thought Abundant Thinking Was BS. Until I Made My First Million

The way you think is everything

Here’s a crazy thought.

What if you approached your quest for success with complete non-attachment to the outcome?

That’s a paradox. Because, of course, we want to be successful. We do care. At the same time, sometimes caring too much about an outcome is the very thing that stops us from achieving it.

Picture a beautiful girl at the bar. They’re minding their own business. Yet they effortlessly attract the very thing they don’t seem to care about — attention.

Here’s something I’ve found to be true in my journey building businesses for almost a decade.

When I don’t really care about closing a sale, suddenly, I start to close more sales. When I don’t really care about hitting a particular revenue goal, I suddenly find myself hitting it with ease.

It’s always when business is booming, we’re full up with clients, capacity is maxed and we don’t need any more clients — that people will be queuing up to work with us. Weird, right?

It’s just human psychology and basic economics.

People want what they can’t have. And they’ll move mountains to try and get it. It’s the law of supply and demand. The less something becomes in supply, the more demand increases. That includes you.

It’s the same with dating, job hunting, getting in shape and a ton of other parts of life. When you don’t need ‘the thing’, more opportunities seem to fall in your lap.

I don’t believe this is a coincidence. People can sense abundance. They sense success. They want to be a part of it. They are attracted to it.

This is why stepping into an abundant frame is key to reaching your goals.

I used to roll my eyes when people talked about ‘creating abundance’.

Then I figured out, this is not some BS law of attraction thing.

It’s not ‘manifesting’ your dreams.

Abundance is about flipping a switch in your brain to eliminate a mindset of scarcity.

Scarcity is when you’re purely in it for yourself. Entitled, thinking the world owes you something, unwilling to share, hoarding away all of your money, information and resources like Scat the Squirrel from Ice Age scurrying away his acorns.

People don’t want to be around people who are in scarcity. They are repelled by them. Along with any opportunities that would have come their way.

Conversely, when you act from a place of abundance. When you freely share your resources with the world without expectation of getting anything in return — people gravitate to you.

Too many people interact with others thinking: “What can I get from this person?” And that’s the very reason they don’t succeed in life. Instead, when you interact with people, think to yourself. “What can I give this person?”

Zig Ziglar said: “You can have everything you want in life if you will just help others get what they want”.

How can you do this?

Give valuable information. Give useful resources. Give your time. Give your support. Give your advice.

There are countless ways to help other people get what they want. And when you do this consistently without being needy for anything in return, you start to compound the goodwill. You create a snowball of reciprocity — you help others and they feel compelled to help you in return.

I do this in my business and have seen how powerful it is.

• I give out free content - sharing quality and valuable information.
• I give my time to prospective clients in free consultations to provide insight with no expectations or hard sell.
• I pay my contractors above the market rate and give them total flexibility in their working hours.
• I create extra resources for clients above and beyond what they were promised.

All of these things came from a mindset of abundance.

They have created incredible goodwill among the people I do business with. This resulted in an abundant flow of new clients. Which ultimately helped me build a highly profitable company that unlocked a level of financial freedom in my life to do what I want, when I want, and from where I want. Because I gave so much to others — I got paid well in return.

Set and forget.

Goals are important. According to Forbes — research has shown that writing down your goals increases your likelihood of achieving them by 42%.

That being said, I believe in setting and forgetting. That doesn’t mean you lose sight of your goal. But you stop obsessing over the result. Instead, you set the goal and focus on the actions needed to reach that goal.

Fall in love with taking action towards your goal — day in, day out, without paying attention to the outcome. This is a beautiful thing.

These actions are kindling in your fire. Those kindlings will start to turn into flames.

Do you want to run a marathon? Go running 5 times a week. You will start to shave off a second or two of your mile time each week.

Do you want more clients? Send 50 cold emails to customers every day. You will start to get people booking calls with you.

It might not happen immediately — but it will start to happen. And your daily actions start to compound. You take the same actions each day, but the results grow more and more over time.

Too many people get caught up in talking about what they’re going to achieve without actually just starting to do the things that are needed to achieve that thing.

Unless you start defining the key actions and taking them, this is just mental masturbation. You will never create demand by just dreaming about your goal. You must act.

Focusing on the process creates abundance because you can always control your actions, you can turn the volume up when you want to, it’s in your power.

I’ve never met anyone who didn’t take massive action toward their goal, who did not start to increase the flow of opportunities coming their way.

Usually, the most useful thing to do is to stop giving a f*ck about the outcome for a while and focus 100% on the actions required for that outcome.

Here’s what I do. Write down the core things I’m going to do related to achieving a goal. Actions could be things like creating X pieces of content per week, reaching out to X number of prospects per week, sending X number of cold emails per week, doing X number of workouts per week, etc.

Then I draw all of my attention to just doing those things, without any expectation of a result. Just putting in reps. Day after day. Week after week.

When you combine this with a genuine sense of abundance. Of giving to the world instead of taking, suddenly you take the blinkers off and you’ve reached or surpassed your goal. All while making the world a better place for yourself and others.

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