SEO
I SWEAR — This is The Last SEO Article You’ll Ever Need to read
14 SEO tricks all beginners can actually apply
∘ SEO ∘ Primary Keywords in Titles (H1 Tags) ∘ Use Long-Tail Keywords ∘ Keywords in Subheadings (H2, H3 Tags) ∘ Buy me a Ko-fi ∘ Natural Keyword Integration ∘ Action Words in Titles and Headings ∘ Specificity and Relevance ∘ LSI Keywords ∘ Use Modifiers ∘ First 100 Words ∘ Keywords in Alt Text for Images ∘ Meta Descriptions and SEO Titles ∘ URL Structure ∘ Internal Linking with Keyword-Rich Anchor Text ∘ Question-Based Keywords ∘ Get more stories like this!
What did you say? You’re not techy?
That’s OK!
The SEO tricks I’m about to share with you are things that anyone implement in their blog posts.
I’ve been working on my blog over the past year or so…
I’m still learning — but so far I’ve come across some pretty interesting insights about SEO — And I’m sharing them with you RIGHT.NOW.
Primary Keywords in Titles (H1 Tags)
Ensure your main keyword or keyword phrase is included in the post’s title, which is usually the H1 tag.
This helps search engines understand the primary focus of your content.
- Title: “Ultimate Guide to Gardening for Beginners”
- Primary Keyword: “Gardening for Beginners”
Use Long-Tail Keywords
In addition to primary keywords, incorporate long-tail keywords (more specific and often longer phrases) in your headings and content.
These can attract more targeted traffic and have less competition.
- Long-Tail Keyword: “Indoor herb gardening tips”
- Use in Content: “Discover essential indoor herb gardening tips to spice up your kitchen.”
Keywords in Subheadings (H2, H3 Tags)
Use related keywords in your subheadings.
This not only helps SEO but also improves readability by breaking up text and organizing content.
- H2 Tag: “Essential Tools for DIY Home Repairs”
- Related Keyword: “DIY Home Repairs”
Buy me a Ko-fi
Natural Keyword Integration
Avoid keyword stuffing.
Instead, use keywords naturally throughout the content, particularly in the introduction, conclusion, and a few times in the main body.
- Keyword: “Healthy Smoothie Recipes”
- Natural Use: “Explore our collection of healthy smoothie recipes that are perfect for a quick breakfast or a post-workout snack.”
Action Words in Titles and Headings
Use action-oriented words (verbs) in your titles and headings to make them more engaging and clickable.
- Action-Oriented Title: “Create Your Dream Home Office: A Step-by-Step Guide”
Specificity and Relevance
Be specific in your titles and headings.
If your article solves a problem or answers a question, make it clear in the heading.
- Specific Title: “10 Proven Strategies to Improve Your Running Endurance”
LSI Keywords
Use Latent Semantic Indexing (LSI) keywords — these are terms and phrases that are related to your primary keyword.
They help search engines understand the context of your content.
- Primary Keyword: “Digital Marketing Strategies”
- LSI Keywords: “SEO techniques”, “social media marketing”, “online advertising”
Use Modifiers
Add modifiers like “best,” “guide,” “checklist,” “2023,” etc., to your titles and headings to make them more specific, detailed, and searchable.
- Modified Title: “The Best Coffee Shops in New York City: 2023 Guide”
First 100 Words
Include your primary keyword within the first 100 words of your content. This is an important location for search engine crawlers.
- Keyword: “Freelance Writing”
- First 100 Words Use: “Freelance writing offers a flexible career path for those passionate about words and storytelling…”
Keywords in Alt Text for Images
When you use images, include your keywords in the alt text of the image.
This helps in image search optimization.
- Image: 🧘: A photo of a yoga session.
- Alt Text: “Beginner yoga poses for flexibility”
Meta Descriptions and SEO Titles
Use targeted keywords in your meta descriptions and SEO titles (different from your post title, if necessary) to improve click-through rates from search engine results pages.
- SEO Title: “Quick and Easy Vegan Dinner Recipes for Busy Weeknights”
- Meta Description: “Explore our collection of quick and easy vegan dinner recipes, perfect for busy weeknights when time is short.”
URL Structure
Include the primary keyword in the URL slug of the post.
Keep the URL concise and readable.
- URL: “www.example.com/healthy-meal-prep-ideas"
- Primary Keyword: “Healthy Meal Prep Ideas”
Internal Linking with Keyword-Rich Anchor Text
When linking to your own content, use relevant keywords as anchor text for those internal links.
- Anchor Text: “Advanced SEO techniques”
- Internal Link: Link to a blog post titled “Advanced SEO Techniques for 2023”
Question-Based Keywords
Use question-based keywords (like those starting with how, what, why, when, etc.) in headings, especially if your content is solving a specific problem or answering questions.
- Heading: “How to Start a Podcast: A Beginner’s Guide”
- Question-Based Keyword: “How to Start a Podcast”