I Posted 73 Tweets This Month, And I Can’t Believe I Left It This Late

Here are my insane numbers.

Just to be clear, I may have ~4k followers here, but that’s not the case on Twitter.

From my ~180 followers on Twitter, and my 73 tweets, with most getting less than five likes, my impressions skyrocketed past 12,000. And you might be thinking, “Eh, an impression is just a mindless user scrolling through Twitter.” And I’d say yes, but that’s not the number I was interested in.

Profile visits were the real mind-blowing stat.

Are you seeing what I’m seeing? 4139 profile visits.

From a creator’s perspective, that’s:

• 4139 opportunities to make an actual impression on an audience member.
• 4139 chances to turn a reader into a customer.
• 4139 users to test how effective your call to action is performing.

Let’s do some theoretical maths here.

Adding Twitter To Your Funnel

Roleplay with me: you did exactly what I did and have had four thousand visitors hit your profile. You also have a product of some sort and a call to action (which I don’t really have).

If you had 10% of your profile visits click and 5% of those visits convert, that would be 20 sales a month. Assuming whatever you’re selling is $10, that’s a nice little side income coming in at $200/m.

Go a step further and assume you’re selling a $5 subscription. Now you’re making $100 a month with growth that’ll take you to $1200/m, in a year — which is more than a side income in a lot of places — pack your bags, Mr. Worldwide 🌍.

Conveniently ignoring churn or actual conversion rates, the point is, if you’re a creator, get on Twitter and start posting now. The payoff is too large to ignore.

When you’re getting 20,000+ profile visits in a few months, these numbers stop being theory and start being real.

And there are only a few reasons why you and I have neglected it anyway, right? Lucky for us, they’re easy to eliminate so that we can have a cracking start and be on our way to Twitter success.

Why We Neglect Twitter And How We Can Start

Most creators, myself included, might have neglected this phenomenal opportunity to promote ourselves. For me, it was a few things.

Twitter feels like shouting into the void.

Posting again and again with zero likes is plain invalidating. “Why say anything if nobody is listening?” is the thought that pops up. But what I didn’t know, and something we touched on before, is that zero likes still means other types of engagement.

A single like, yet when we look under the hood, 22 words is all it took for someone to visit our profile. That one visit can make all the difference.

The best part about it is that tweets are concise thoughts we have all the time. They don’t take hours to write. And through iterations, we’re able to test our ideas, writing, and communication skills — the profile visits just become a bonus.

These tweets lay the groundwork for our next article, video, podcast, or product.

So even though it feels like shouting into the void, we need to keep posting — and that’s what I remind myself to get over this hurdle.

Twitter feels lonely.

On Facebook, Instagram, or other platforms — we’re adding our friends.

On Twitter, we very usually aren’t following anyone we know. We typically jump in and start following very famous people or prominent creators. People who very likely won’t engage with us.

The solution: change the use case.

There’s nothing in The Twitter Law™ that says it’s not for friends or making friends.

Famous people engaging you is overrated — the value doesn’t come from there.

• If you’re a writer, follow people that you regularly engage through your blogs and articles.
• If you’re a YouTuber, create a call to action in your videos so your most engaged viewers and you can hang out on Twitter.
• If you’re a coder, check out who’s forked or engaged with your repos.

If we actively search for people we want to engage with, people that also want to listen to us, Twitter stops being lonely.

Twitter doesn’t do anything for me.

You might be a creator, coder, or marketer that has revenue on the mind — good.

Many creators don’t actively try to better their business or make a living off what they do. But the ones that do, especially these days, will go to platforms that pay them — you already know the biggies.

Twitter doesn’t pay you for posting, and sure, you know that promotion is also very valuable, but you already get that on the platforms that also pay you — so it becomes easier to neglect Twitter and focus your attention elsewhere.

I genuinely do get this.

But here’s something that most successful digital entrepreneurs have in common. The platforms they use, the very same ones we get caught up in, regardless of whether they pay us or not, are all about the top funnel for them— they’re about discovery.

You make your money by selling a product or a service — not with revenue sharing.

And absolutely, there are exceptions. And nobody’s saying they can’t be good little revenue streams. But for the vast majority of us indie creators, it’s all about the 10% of our audience that finds enough value in us to pay us for it.

And this is why Twitter needs to be a part of the repertoire.

One sentence can leverage hundreds, thousands, if not millions of eyeballs for discovering your projects.

All it takes is time, effort, and patience.

I hope that’s convinced you to join.

If you’re into writing, productivity, and creating things, hell, start chatting to me on Twitter — shoot me a message, I’ll add you to my circle.

Thank you for reading.

Chat soon.

✌ Sah

I hope you enjoyed that one. Keep up with my shenanigans here; I post maybe 2–3 times a week.

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