Summary

The article discusses strategies for creating engaging and profitable Twitter threads based on the successful approach of Sahil Bloom, emphasizing the importance of personality, strategic advertising, content repurposing, and creative engagement.

Abstract

The author explores the psychology behind crafting compelling Twitter threads by examining the tactics of Sahil Bloom, a creator with a significant following and successful ventures. The article outlines key strategies such as infusing one's personality into content, leveraging the underutilized advertising potential within threads, repurposing existing content through backlinks, and creatively expanding on ideas to keep content alive and engaging. It suggests that by personalizing advice, strategically placing advertisements, and republishing valuable threads, creators can enhance their credibility, monetize their content effectively, and maintain audience interest over time.

Opinions

Personal storytelling and crediting inspirations can enhance a creator's authority and make advice more impactful.
Placing advertisements after the hook but before delivering promised information can be more effective than waiting until the end of a thread.
Creators should not hesitate to republish or link back to their previous content to maximize its value and secure ownership of their ideas.
Numbers in thread titles don't always have to be taken literally; they can be a starting point for expanding on previous content through updates, examples, or additional insights.
Engaging with the community by addressing common questions or highlighting similar viewpoints from other creators can foster a sense of continuity and relevance in content.
Encouraging readers to support writers through memberships or tips can be a subtle yet effective call to action, benefiting both the reader and the creator.

I Love The Psychology Behind Great Twitter Threads

Learn the secrets to attention-grabbing, persuasive tweets.

One day this week, I again stumble on the Twitter page of Sahil Bloom.

He checks in with content as people do at their jobs.

Why wouldn’t he? He recently launched a new startup and has a newsletter of 70,000 plus members.

Between these two gigs and others, is a lot of earning potential.

Can you learn from his strategy?

#1. Your personality makes the difference.

Most tips in the world are well-known old tales. When there isn’t time to tell a personal story, say the quote in your words.

Then give credit to your inspiration. This approach adds authority to your claims. Don’t you think people are always asking what makes you worthy of giving such advice?

I also share other credibility building strategies here:

Writing Rules I’m Accepting for Optimized 280 Character Tweets

5 writing tips that I’ll practice in 2022 and beyond.

bettermarketing.pub

#2. The most underutilized thread benefit.

A lot of creators miss advertising opportunities. They train their community to get everything for free. Oh, no.

Then complain about it later.

Unpopular opinion: If you want your side hustle to become a gigantic business, lead with ads after your hook. Avoid placing it on the very last page.

The advertisement call to action should follow your tweet hook.

Next, you deliver the valuable information you promised.

Here are other ways to not screw yourself out of money when you are creating content for online communities:

Twitter Is Where I Learned Marketing

Study short text masters to become an expert at copywriting.

medium.datadriveninvestor.com

#3. Backlinks to existing threads are a lesser-known art.

Social media managers will always be around. Why? Because most brands don’t let their posts live beyond 24 hours.

They aim to make new content for today. And don’t realize underappreciated gems from last month could get re-shared.

People copy content.

Michelle shares this tweet once every day. You’re the owner. Why not get more value from the post, too? It’s a good idea. It’s your idea. Republishing means securing your ownership.

So, yeah, let your brilliant thread live again.

Click on your last thread. Compose a new tweet and press send. When the person expands the recent tweet, they can scroll up to read the original Twitter listicle.

#4. All numbers are not literal

When I first think of 5 tweets, five individual posts come to mind. I won’t judge you for thinking like me. I’ll show you as Sahil Bloom did; that replying on your older creations count as new content.

Expound on the idea you presented in the first one. Here’s how:

give a progress update on a project
share an actionable example of the hack
explain further if people raise the same questions
quote a creator who said similar words recently
add a call-to-action to a relevant paid resource
(best one) get creative and do whatever you want

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