I Gained 100,000 Views in 5 Months on Medium Thanks to This Simple Strategy

How to Use Pinterest to Skyrocket Traffic to Your Medium Stories

You’ve spent hours writing and researching your article, compiling data and insights into a meaningful piece of art. You hit publish. Then what? Do you sit around and wait for the masses to gather?

It’s been 2 days, and not a single view. No comments, likes, shares. No one is taking notice of the masterpiece you poured your heart and soul into. You know it could change lives. You know it could really help someone out. So, why is no one reading?

Do you know what happens to your posts after you publish them online? They get lost in the abyss of the World Wide Web. Amongst the other tens of thousands, and millions of souls who also publish their work at the same time.

You have a mere 10 seconds to change your and someone else’s life. Unless.

Start thinking long term

I am writing this short story today. Once I hit publish, the story will go out to my subscribers here on Medium. They might read it, but they most likely won’t. It will appear in the publication I send it to — but it will only remain visible for a very short time. When I come back an hour, two hours or a day later — by that time, my story had long vanished. Hidden within the farthest corners of Medium, burried under the avalanche of other stories — my work had been long forgotten.

The algorithm didn’t have a chance to pick it up. My readers were too busy at the time of publishing to read it. There are way too many things that have to align for my story to get the traction it needs to make me a few pennies. So what do I do?

I built two, six-figure blogs in the last 24 months using this one strategy to drive traffic organically to my posts. Remember, however, this is not a get-rich-quick scheme.

While this story might make me $1.00 today, and while no one will remember it by tomorrow — this piece of work I’m writing now, I know its potential. What is the potential? It’s huuuge.

How do I know? Because I’ve tried it many times and seen it in action.

Check it out for yourself.

Pinterest & Medium — A Match Made in Heaven

At first glance, Medium and Pinterest may seem like polar opposites in the world of content sharing. But, Pinterest is one of the most popular tools that all successful bloggers use.

Pinterest is an evergreen platform, that’s why bloggers love it so much. Unlike your social media posts that get buried under a pile of other stories every millisecond, Pinterest’s algorithm promotes content based on user interests, making it easier for creators like you and I reach a broader audience.

This simply means, that the pins I created to some of my books and blogs 4 years ago, still earn me money today. And this is no different with your Medium blog. By sharing your Medium articles on Pinterest, you can tap into a massive network of potential readers who may have otherwise missed your work.

What is Pinterest?

Pinterest is a FREE platform and it is a visual search engine. It has around 450 million monthly users worldwide. Medium has around 100 million monthly readers worldwide. There is a high probability that people who discover your stories through Pinterest might also be paying members of Medium. This will help you make money from paywalled stories.

The basics of Pinterest

• Visual Appeal: Pinterest is primarily a visual platform, focusing on the sharing of images and infographics. You need to create a Pinterest Pin using a free Canva template with basically a title of your story. (I post 5–20 pins a day and for best results, I use ‘idea pins’. If you need a tutorial on it, ask in the comments section and I’ll write one)

• Longevity of Pins: Unlike other social media platforms where content quickly disappears into the abyss of endless scrolling, Pinterest content has a more extended lifespan. A well-pinned image or infographic can continue driving traffic to your blog for months or even years after you initially share it.
• Search Engine Optimization (SEO): Pinterest is essentially a search engine for visuals. When users search for specific topics or keywords related to your blog, your pins can appear in the search results. This not only increases the discoverability of your blog but also helps in improving your blog’s overall SEO. (More on SEO in my book, Content Writing 101 — you can 👀 take a peek inside the book here.
• Targeted Audience: Pinterest allows you to target specific niches and demographics through boards and keywords. By creating boards related to your blog’s topics and using relevant keywords, you can connect with an audience genuinely interested in your content. This targeted approach can lead to higher-quality traffic and engaged readers.
• Drive Traffic with Linking: Every pin on Pinterest can include a link back to your Medium blog. When users click on your pin, they are directed straight to your blog post. This direct linking means that Pinterest can be a significant source of traffic, especially if your pins are appealing and relevant to your target audience.
• Analytics and Insights: Pinterest provides valuable analytics tools that allow you to track the performance of your pins. You can see which pins are driving the most traffic, which demographics are engaging with your content, and more. These insights can help you refine your Pinterest strategy for better results.
• Integration with Medium: Pinterest and Medium can complement each other seamlessly. You can share your Medium blog posts on Pinterest by creating custom pins for each article. This is the most important and basic strategy for driving traffic to your blog posts. Linking your Medium blog not only increases your blog’s visibility but also enhances your overall online presence.
• Free Marketing: Using Pinterest to drive traffic to your Medium blog is a cost-effective strategy. It doesn’t require a substantial advertising budget, and organic growth is entirely possible with a well-thought-out Pinterest strategy.

Over to you!

I’d love to know how you attract traffic to your blog. Do you rely solely on algorithms or do you create your own luck?

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