I Found the Perfect Hook Formula for My Medium Titles

Summary

The author, Yana, improved her Medium article engagement by revising her titles to be more active, powerful, specific, bold, and relatable.

Abstract

Yana, a Medium writer, discovered a formula for crafting effective titles that significantly increased her article views and read ratios. By employing an active voice, powerful wording, specific details, bold statements, and relatable content, she transformed her titles into compelling hooks. The article includes a before-and-after comparison of her engagement metrics, demonstrating the immediate impact of her new approach. Yana encourages readers to apply her method and offers resources such as a free guide on making money online with AI and access to a library of tools through the CREATIVETECH HUB.

Opinions

Yana believes that the key to increasing reader engagement lies in the title of an article, not just its content.
She emphasizes the importance of using an active voice and injecting power into the wording of titles.
Specificity, particularly the inclusion of numbers, is seen as crucial for setting clear expectations.
Making bold statements that verge on the impossible can attract attention and draw readers in.
Addressing and solving a painful problem for the audience is considered highly effective for garnering views.
Yana is confident in the effectiveness of her hook formula, inviting readers to try it and expressing that they will be grateful for the results.
She is open about sharing her journey and insights with others, suggesting a community-oriented approach to learning and growth.

Try it out and you’ll be surprised by the results.

Not a member? Read this story here.

So you write the perfect story, but no one reads it. No claps, no comments, nothing…

And everything is by the book — formatting, links, images, CTA….

Don’t worry! It’s not about your story.

It’s about your titles.

How do I know?

Here’s what I changed:

Active voice: use I or you or they.

Wording: inject more power. Replace Here’s with This is. Replace how to with I did/made/etc…

Specific: instead of “I write more”, use “I write 1 article per day”. Add numbers if you can.

Bold statement: don’t just impress, shock! Stay close to the impossible, but then prove it in the story.

Relatable: solve a problem of your audience. The more painful the problem, the more views you get.

Try this out! Let me know if it works!

You’ll thank me later!

I Found the Perfect Hook Formula for My Medium Titles

Try it out and you’ll be surprised by the results.

I changed the titles of my most recent stories and look how it impacted my views, and especially my read ratio:

Here’s what I changed:

Thanks for reading!