avatarGeri Spieler

Summary

The author of the newsletter expresses a preference for concise and infrequent communications that respect the reader's time, suggesting that newsletters should be brief, contain valuable content, and be sent sparingly.

Abstract

The author of the web content, presumably a writer, expresses a strong dislike for verbose newsletters. They criticize the common practice of including lengthy personal stories or updates that seem irrelevant to the reader's interests. Instead, the author suggests that newsletters should be short and to the point, offering valuable information without taking up too much of the reader's time. The author emphasizes that they, and by extension other readers, are busy individuals who prioritize efficiency and relevance. To improve newsletters, the author recommends sharing concise insights or curated content with a link to the full source, ensuring that the newsletter provides genuine value while respecting the reader's time constraints.

Opinions

  • Newsletters should be concise and not overburden the reader with excessive details about the sender's life or interests.
  • The author prefers newsletters that are infrequent but contain high-quality content that is directly beneficial to the reader.
  • There is a clear distaste for newsletters that are too long because they show a lack of consideration for the reader's time.
  • The author values newsletters that provide quick access to valuable external content through links rather than lengthy summaries or personal narratives.
  • Newsletters should focus on the reader's potential interests or needs rather than the sender's desire to share every aspect of their life.
  • The author is likely to unsubscribe from newsletters that do not align with their preferences for brevity and relevance.

I Don’t Have Time To Read Your Newsletter

Here is what I suggest instead

Photo by Jon Tyson for Unsplash

Is it just me or do most of the newsletters from friends go on for pages and pages about:

Their lives or topics which are just too damn long. I mean, what are they thinking?

Do I really care about:

· Their latest writing discovery that they share in depth

· That I want to know every detail of their vacation

· Their dog

· What their kids

· Or what their grandkids to this week?

No thank you. Frankly, I really don’t care.

Now, if you offered this latest discovery in a couple of paragraphs, fine. I can deal with that and enjoy the news.

I know that newsletters are supposed to be great ways to build your email list and even get people to sign up for your latest product. For me, it’s a total turn off.

I’m very busy with my own writing and an over-flowing email box. I’m very likely to “unsubscribe” if I feel your newsletter is more about you than me or that you write so long because you have no consideration for my time.

So, what to do if you still want to keep your name out there?

A: Make it shorter

B. Don’t send as often

C: Tell me, briefly, what you have learned lately

D. Make it worth my while to spend time reading your news

Here is what you can do instead. Find an article or piece of news that you have found valuable and suggest it with a link to the piece.

This way, you still add value without overloading and paraphrasing news or the article.

For example, I just found a great article about writing tools and I want to share it with you as I found it helpful. Here is the link: https://masterwriter.com/creative_writers/?msclkid=246bb4b6d3cb132ca238d126a7e14d8c&utm_source=bing&utm_medium=cpc&utm_campaign=non-branded%20-%20Creative%20Writers(CL)&utm_term=software%20for%20writing&utm_content=writing%20software.

Or, maybe you want to offer even more. So, here is another link that offers help when you are stuck with your writing:

https://stepsinbetween.com/2023/01/29/writing-breakthroughs-25-tips-when-youre-stuck/

These all don’t have to be about writing. It’s just my part of the world. You can frame your newsletter to whatever you want that can enhance your newsletter.

There you have it. I’ll greatly appreciate you a lot more and maybe even click on the links.

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