How Your Web Visitors Affects Your SEO Rankings
It’s Search Engine Optimization (SEO) time. Today let’s talk about how your Web visitors affects your SEO rankings. The best SEO campaign and high rankings won’t help you if you don’t take your online visitors behavior and preferences into consideration. It all starts with things as simple as what keywords and phrases you choose to rank for. If you pick a keyword phrase that your ideal or target customers and client aren’t looking for, your content, and your offer don’t match up, that keyword ranking is doing you no good.
But it goes much deeper than that. What the search engines — Google in particular — want to see is that when someone clicks on a high ranking search result matters. They want someone to click on that link, go to your site and spend some time there consuming your content. What they don’t want to see are low clicks (in comparison to other search results on that same page), or worse have someone click through to your site, hit the back button, and then go look at a different site.
What does that mean for you as a content provider? Always create your content for your target audience first. If you’re looking at a list of keywords that you want to create content around, ask yourself if a particular search term matches your audience and the content you share. If so, go ahead, if not, move on to a better keyword choice.
Then sit down and write your content for your readers first. Then, when it’s written and polished, go back and look at the title. Are you using the keyword in the title? If not, can you rework it and still have a compelling title. Remember this will be the headline that shows on social media and in the search results. The same goes for metadata like the description and the URL. If you’re not sure what I’m talking about, go do a google search and look at what those individual search results look like.
Last but not least scan through the content and ensure that you’re using the keyword once or twice in the content and also related words and phrases. Search engines are smart and these latent semantic keywords help them determine what your content is about.
With well-written, targeted content you will ensure that your audience clicks and sticks, which will help you move up in the search engine rankings. Not sure if that’s the kind of content you’re creating? Ask your readers if this is what they were looking for. If it is not, they will tell you. For additional tips about growing your blog or website traffic check up on this article right here.
Thank you for reading. I hope this article on how Web visitors affects your SEO rankings helps you rank your website or blog high on the search engines.
