Summary

The web content provides guidance on adopting a mindset and skill set to succeed in private practice by thinking and playing large, despite common doubts and misconceptions.

Abstract

The article emphasizes the importance of shifting one's mindset from playing small to thinking and acting large in the context of private practice. It addresses the common fears and limiting beliefs that practitioners may encounter, such as the belief that the market is too saturated or that one must be famous to succeed. Instead, it encourages a willingness to reach more people by adopting a one-to-many approach and considering multiple ways to expand one's impact through self-reflection on one's practice, message, and ideal client. The piece also suggests practical steps for installing this mindset, including asking empowering questions and rejecting small-scale thinking.

Opinions

Limiting beliefs, such as the difficulty of succeeding in private practice due to competition, are challenged.
Success in private practice is not contingent upon being well-known or a household name.
A key to success is the willingness to think larger about one's self, practice, message, and ideal client.
Practitioners are encouraged to move beyond traditional one-on-one client interactions to a one-to-many model.
The article discourages asking if one can play large, advocating instead for considering multiple ways to think about playing large.
There is an emphasis on the importance of self-inquiry and questioning one's approach to private practice.
The content promotes a shift from thinking small to embracing a larger vision for one's practice.
Readers are invited to visit "The Private Practice Rescue Review" for more tools and tips on building a successful practice.

Private Practice Marketing Tips

How You Can Play Large in Private Practice

Part MindSet, Part Skill…

The last time we got together over building your private practice you discovered the importance of getting comfortable asking for payment. You can still catch that one here.

Today you’ll discover both the mindset and skill set to play large in private practice.

How many of you have heard, like I did when I was first started out:

“Man, you get into private practice and it is so hard, and it is so much competition, and you’ll never make it?”

We’ve all heard that one.

Some of you may even believe this:

‘There are just too many people in my niche; there is just too many folks for me to make it.’

OK, that’s part of what the mindset is not.

Get the MindSet

In order to play large, you do not have to be famous, you do not have to be well known in your niche, you do not have to be a household name.

So those are the three things that it’s not:

It’s not limited thinking
It’s not believing that there are too many people in your niche
It’s not believing that you have to become a big name

What it does take is a willingness.

Willingness to play large can be a question you’ve never considered before. You don’t need to be born a certain way, in a certain place, with a certain name, to play large.

Instead of the traditional one-to-one, one-to-one, one-to-one, day after day, take a one-to-many approach and how many folks can we reach with our message. That is part of playing large, being able to reach more and more people.

In how many ways can I begin to think larger about myself, my practice, my message, and my ideal client?

How to install the mindset

I want you to begin to ask this question:

In how many ways can I begin to think larger about myself, my practice, my message, and my ideal client?

You may not have asked this question before. It’s a question formed for specific purposes.

It’s about in how many ways can I begin to think about playing large by looking at myself, my practice, my message, and my ideal client differently

Don’t Ask:

Can I begin to play large?

What’s one way to begin to play large, to think about playing large?

Do Ask:

In how many ways can I begin to think about playing large by looking at myself, my practice, my message, and my ideal client differently.

So I invite you to begin to change your mindset about this because most of us are taught to think small and to play small.

Turn that garbage thinking on it’s head, and begin to ask yourself better questions.

For more great tips and tools about building your dream practice visit “The Private Practice Rescue Review.”