The Link Between Viral Hits and Hormonal Triggers
The deepest secret drives this phenomenon
I think I’m safe to say that all writers seek to find the secret path to that golden bell in the image above. What is it? For the focus of my story, it represents the pinnacle of our image of success — THE TOP STORY selection or VIRAL STORY. We long to touch it and hear it ring for us.
While our own writing skills, topics, algorithms, and a score of other elements may play a part in our reaching that bell, there is one secret factor that will always remain mysterious, unpredictable, and totally fascinating — The Human Factor
The human factor — our perspective
The human factor is always present. It starts with our perspective. The bell doesn’t ring for just any story. It must have some element that sets it apart. Maybe in some way our perspective is unique, quirky, insightful, entertaining, mind-blowing, enlightening, or profound.
And before you jump off the cliff to secure those things, let me tell you, they’re often as temporary and elusive as a mirage. When asked why their story made it to the Top Story page or suddenly went viral, most writers seriously don’t know. They’re usually more surprised than anyone else.
The human factor — their perspective
Who is the ‘Their’ spoken of in the subheading? Editors and those involved in Marketing, SEO, Public Relations, Social Media, and many other technicians behind the scenes of any successful platform. And last but not least, the readers themselves.
What is for certain is that along the path to that golden bell, your story will pass through the hands of one or more living, thinking, and feeling humans. It’s within these personages that lies the deepest phenomenon that drives the ‘Selection Factor’. So what is triggering the ‘human factor phenomenon’ and can we get to know the secret?
The Oxytocin reaction
People want to be immersed. They want to get involved in a story, to carve out a role for themselves, to make it their own. ~Source
When we read, we activate specific hormones. Some information gets stored under Important Data, Reasoning, and Problem Solving areas of the brain.
However, when we read fiction or creative non-fiction written in a storytelling format, the hormone, Oxytocin, is triggered and begins to stimulate the sensory part of our brain. You might know it as the hormone that stimulates our ‘feel good’ senses.
Stories that are personal and emotionally compelling engage more of the brain, and thus are better remembered, than simply stating a set of facts. ~Source
How many times when reading the submission guidelines of different publications have you come across the very thought in the above quote. They want stories that are emotionally compelling and personal because they know readers will respond to and remember those stories. Which means they will probably return to that publication for more reading selections.
This works for readers and editors alike. If your story resonates with them on a deeper level and triggers the sensory part of the brain, They’re ready to follow you through your story. Getting them to stay with you is the first step to a Top Pick or Viral Story.
The secret driving a Top Pick or Viral Story
It’s rightly called a secret because who can delve into the minds and hearts of people to know precisely what life experiences or emotions are connecting them to your story. No writer can do that. So then, is there anything we can do to make this connection as easy as possible?
Once a story has sustained our attention long enough, we may begin to emotionally resonate with the story’s characters. Narratologists call this “transportation,” and you experience this when your palms sweat as James Bond trades blows with a villain on top of a speeding train. ~Source
This ‘transportation’ can occur when reading both fiction and creative non-fiction because both use similar techniques to achieve that state of mind and emotion. Let’s talk about a few.
Common threads in Top Picks and Viral Stories
The story must hold the attention of the reader. We can do this through escalating tension, high stakes, revealing a higher and higher level of knowledge, a glimpse of an unknown that will affect the outcome, hooks, and shock-and-awe will get us started.
Then we can think about providing problem-solving solutions, practical and effective advice on hard issues, answers to probing and intimate questions, and the list is literally endless as long as it is something that resonates with a large segment of the reading populace. In short — it has to deliver what readers want!
When you want to motivate, persuade, or be remembered, start with a story of human struggle and eventual triumph. It will capture people’s hearts — by first attracting their brains. Source
This quote explains why so many public speakers start their presentations with a story about someone’s struggle and eventual triumph.
Conclusion
One thing I’ve noticed about readers, including myself, is that we all want to take ‘The Hero’s Journey’. There are things in life that make us feel vulnerable and alone. When we read a story that shows us how a character or we ourselves can rise above that situation, it has given us our free pass to take that journey. How many readers do you think will walk away before reaching the end?
That ‘Hero’s Journey’ might be about saving their job, marriage, dignity, emotional stability, or self-respect. It may be about overcoming abuse, injustice, or their own toxic attitudes. Whatever the case may be, readers are looking for a connection that lights the path of discovery and points the way to the desired destination.
The hormonal triggers we discussed earlier are locked away in the secret parts of each individual. We can’t know exactly how to reach each one. But if we write to connect with them using some suggestions in this article, we may just hear that elusive bell ring for us.
