How To Write Prison Shank Headlines,Small, Fast,Deadly, And People Fall For It.
I don’t remember exactly where in my crazy corporate sales life I got this, but it improves my conversion rate, maybe it helps you too.
This is The Article Following:
Where we spoke about which skill should you focus to carve your path on writing.
Today We Speak About Headlines.
No secret, The headline is the most important part of any content on the internet.
I believe it has always been, in most forms of communication medias, but with the explosion of digital marketing, the focus on it has been increasing exponentially,
But since forever, people have paid millions for the front cover of magazines,
and the text written on it, being one of the most important elements,
pretty big chance is the most important reason people give attention and money for,
The pictures in the cover might be stunning, but it’s the text, the one who reels people in.
Straight Talk, no bullsh*t?
Doesn’t matter how informative, interesting, or uncommon your content is, If your headline sucks, no one will even open it.
I won’t go deeper in this article on the importance of a good headline because if you’re reading this you probably understand that already,
If you don’t, I suggest you to start here and stay up to date.
But always have this in mind:
If you want to make money, people need to click, simple as that.
What makes a good headline?
Rule of My Arsenal 1: Every headline has three objectives.
- Grab Attention.
- Keep Attention.
- Make People Act.
“How do you do it? Honestly? I don’t give a damm, find a way, we get numbers to meet” — My first “Sales Super Visor”, 20 years ago, When I asked how to grab attention.
I follow this up to this day, just focused and improved on the how, arguing was useless.
The Lesson Number 1: Grab attention.
To do this, You can begin by understanding your audience.
“Who are you Writing For?” “What Problem Are You Solving For Them?”
Focus on their pain points, understand their daily struggle, what do they face in day-to-day life, where they wanna reach, what objective do they have for themselves, where they want to get,
Stuff like this.
Your Job is to understand all of those, and provide a way to solve your audience’s problems.
Show them the path to arrive somewhere they wish.
Make them understand that the way Is to actually cross by themselves and love to learn the process,
Because the truth is you’re never going to be ready,
You just do It, and learn on the go.
Every single decision of your day, needs to be based on this, Otherwise, it’s a lie.
Every step you take, either takes you closer to your future objective self, or further away from it.
Anything else is you lying to yourself to procrastinate and stay in comfort.
If you want to actually change, redirect your life to a better future, and achieve your goals.
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Today.
Another form you can grab their attention, is by learning their language, and don’t mean language as idiom, I mean as a whole.
To learn how to speak with your audience in their language is a crucial step.
Have in mind, that the biggest part of people you meet in your daily life don’t communicate in the same way they do on the internet,
They don’t even speak the same way they speak with themselves, imagine the one who they speak on the internet?
Learn their Language.
The CEO In a company, might be a farmer in the middle of nowhere, But the way you connect to the farmer, It is not the same way you connect to the CEO.
They don’t speak the same language, despite being the same person.
That’s why every person on the internet will tell you to niche down, you need to be found on where you want to be found,
not shooting everywhere.
Once you niche down, you become able to gain trust from your audience,
Your language become honest, and humble.
A good salesman understands this, and speaks to everyone equally.
Because, believe you or not,
We are souless fuckers who just want your money.
After hooking, We Reel You In.
The Lesson Number 2, Keep Attention.
The easiest way to maintain people attention is by Storytelling.
If you want to keep people’s attention, you need to understand how to tell a story,
How do you keep your audience’s attention while competing with everything else which tries to take their focus?
You tell a Story.
Everyone loves to hear a good story, Netflix produces new stories every week and people keep watching like crazy.
You need to learn how to tell stories the right way.
Keeping your audience engaged once you start becomes easy if you truly understand them,
The development becomes easier If you know how to structure and put the story together.
Anyone can do it,
Storytelling is a craft.
You learn and You practice.
Even if you’re not a natural storyteller, you can study techniques such as “The Hero’s Journey from Campbell, and start telling well written structured stories which people will love.
Stories that create an urge, and makes the reader come back craving,
Speaking their language, and connecting directly, and gaining their trust.
You become “a brother from another mother, mothafucker”, of your public, and then suddenly, you’re maintaining their attention.
Hook with the headline, reel In with Storytelling.
Which connects us to
The Lesson Number 3: Make People Act.
The Average attention span of humans in 2024 is already lower than a goldfish,
8 Seconds.
Yeah, you didn’t read that wrong, and you can also check the study here, (btw I believe it’s already lower).
After you got attention of people with the hook, and managed to keep them inside the goldfish aquarium for more than 10 seconds,
You need to make them stay around, and come back around more, you know? They need to like, to be here, and they will like even more, if they get something in return for staying around.
Because once the fish bubble passes, If they don’t subscribe, follow, connect to you, NOW!
There is a huge chance that you’ll never see each other again.
To make people act, by creating the sense of urgency, is an art.
It’s a psychology hidden behind each story, copywriters study and become masters of persuasion with it,
The objective is to make people understand that the only way to get the real change they want in their lives, is to make them act.
In the now,
Not in the next Week,
Because Next week, Is an outcome of this week.
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–DGaspar.
*poof* disappear in magic smoke.