avatarSamuele Onelia

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emotional response. They represent fight-or-flight situations. <b>You don’t need fancy words.</b></p><p id="db3c">Make sure to introduce your readers’ issues in clear to grasp terms. You can start with a question like: <i>“Are you tired of PROBLEM X?”</i> If your readers have that problem, you’ll get their attention.</p><p id="4da6">Of course, any problem works, but the most specific ones grant you extra attention.</p><p id="c5e8">Finally, this is one of the 3 first principles of copywriting. You can read more about it here (with examples):</p><div id="6902" class="link-block"> <a href="https://writingcooper

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ative.com/the-3-first-principles-of-copywriting-all-you-need-to-be-a-pro-f1a10799f2f4"> <div> <div> <h2>The 3 First Principles of Copywriting: All You Need to Be a Pro</h2> <div><h3>Don’t be fooled by the madness of copywriting formulas</h3></div> <div><p>writingcooperative.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/1*Pdm7odOJUKsa8NsJsLiihQ.jpeg)"></div> </div> </div> </a> </div></article></body>

How to Write Eye-Catching Copy — Even Without Fancy Words

A big problem ALWAYS elicits a primal emotional response

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Pains and fears become top of mind. Always.

Do you want to command attention with your copy? Highlight a problem from the start. People who have it will feel the urge to read more about it.

Remember, pain or fear elicits a primal emotional response. They represent fight-or-flight situations. You don’t need fancy words.

Make sure to introduce your readers’ issues in clear to grasp terms. You can start with a question like: “Are you tired of PROBLEM X?” If your readers have that problem, you’ll get their attention.

Of course, any problem works, but the most specific ones grant you extra attention.

Finally, this is one of the 3 first principles of copywriting. You can read more about it here (with examples):

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