How to Use Twitter MOMENTS to Help Promote Your Medium Stories

Are you using this Twitter feature to promote your stories and online activities?

Twitter marketing is a good and effective way for writers on Medium to promote their stories. It may not be the first thing you consider doing, but it should definitely be high on the list.

Do you know how to use Twitter “Moments” to help you promote your Medium stories and online activities? You should, because using Twitter in this way is one of the best pieces of writing advice you can get.

It’s easy to do and it doesn’t take a lot of time. Best of all, it’s free and won’t cost you a thing. So you can make as many Twitter Moments as you want to, whenever you want to.

If you’ve never heard of this particular Twitter feature, or you’ve never taken the time to make one, let me tell you a little about it. Then I’ll explain how you can use these Moments to promote all your titles, and help people find their way to your Medium stories.

More eyes on your stories could easily translate into more views and a higher read time, which basically means an increase in your earnings. But there are also advantages, even when those who read your stories are non-members.

How can Twitter marketing help you and your Medium earnings?

Posting regular tweets is an excellent way to use social media for marketing purposes. This form of Twitter marketing is easy and effective, but only when we take full advantage of it.

As we already know, Medium is getting serious about recruiting new members to the website. They’ve commissioned us existing members to take the lead, by creating the referral program as an incentive.

Now that an additional way to make money writing on Medium is available, readers who are non-members are a potential asset. They are much more important than they originally were.

Every non-member is a potential new recruit, so getting them to the Medium platform by any means necessary should be your objective (within reason of course).

New eyes on your stories is a good thing, whether the reader converts and becomes a member right away, or they simply hang around the website, getting familiar with the community.

And don’t overlook the fact that there are numerous Medium writers engaging on Twitter.Getting attention from some of them could mean a boost to your following on both platforms.

So as you can see, Twitter marketing activities can:

Provide the possibility of getting tons of non-members to convert to membership
Provide the possibility of getting lots of existing members who may become followers.

What does a Twitter Moment contain and how does it work?

Let’s stop and consider the question: What does a Twitter Moment look like and how does it work?

Once you see how easy it is to create, you’ll be making them all the time. They can help you promote your Medium stories and everything else you do online.

What do Twitter Moments contain?

Simply put, a Twitter Moment is an organized compilation of tweets that:

1) You have already posted AND/OR

2) You have re-tweeted from other people AND/OR

3) You post right before creating a Moment.

I like to think of it like this.

Twitter is a bag containing ALL of your photos (your own, plus the ones you’ve stolen over the years from all your family and friends). You finally decide to organize them, so you buy several new albums (MOMENTS) to group your favorite related photos together.

So to be clear: You can use new, existing, and re-tweeted posts to create your Twitter Moments. Twitter suggests using no more than 10 tweets (plus the cover) when creating your Moments.

The reason Twitter Moments can be a great tool for Medium writers is because you can share a specific collection of your stories, and list the tweets in whatever order you see fit.

When using Moments to promote Medium stories, be sure to select stories that fit into whatever theme you’re focusing on. And keep in mind, you don’t have to just include your own tweeted stories, include tweets from other Medium members, like I plan to do in the future.

In fact, let’s talk a little more about what your Moment should include.

What tweets should you include in a Twitter Moment?

When you create your first Twitter Moment, just keep the following in mind. Whatever number of tweets that you decide to use, don’t just select tweets you’ve posted that only say the same generic thing like “read my Medium stories”. You should also:

Include tweets that talk about the topic your story is related to (all the tweets don’t have to actually be story posts — as long as they’re relative to the story)

Include tweets containing a brief quote from the story
Include retweets that relate to your story (from other people’s tweets)

You can sift through previous tweets on your account, and use those that previously received the most views.

Look over “Your Tweet activity,” and find some of your “Top Tweets.”
Re-tweet some of your Followers who previously posted tweets on the same story topic.

In other words, if you don’t already have former tweets to add to your collection for a particular theme, create some new RELATED tweets while you’re setting up the Moment.

How to make a new Twitter Moment

When you’re ready to make your first Twitter Moment, all you do is go to your Twitter page, and select the “settings” option, then select “Moments”, and go through the easy set up process.

I created one to show you what it looks like. The theme of this particular Moment I created is basically about promoting some of the most useful stories I published on Medium this past week. Let’s consider how I did it.

Give your Twitter Moment a title

I labeled my Twitter Moment “Weekly Justiss — Stories from the Daily Justiss Medium Publication” because that’s what the tweets contain; some of my stories from one of my Medium publications.

Remember: You have the option of including multiple stories centered around one topic, or one story and multiple tweets centered around the story and/or topic.

Whatever you decide, just remember that viewers want to read topics that benefit them so select and/or create tweets that relate to your story, but that benefit the reader. Now let’s go through the steps one at a time.

STEP ONE — Describe the Moment

The first thing you need to fill in is the title and brief description for your Twitter Moment. Try to keep it short and memorable, not too vague. Just try and think of a theme that works in harmony with your book title and content; then create a related title and description for your Twitter Moment.

STEP TWO — Provide a Cover

When you add a COVER for your Twitter Moment, think of it as part of the description. Take advantage of this valuable resource. Your cover can be used as a great way to provide more enticing information about what the Moment will include.

If you want it to, the cover you create can serve as a directory or table of contents. Readers will enjoy having a preview of what’s on the “menu” of your Twitter Moment. The cover can be extremely instrumental in getting people to view your Twitter Moments, so take advantage of it and use it like a tool.

STEP THREE — Add the Tweets

The actual tweets you select for your Moment are equally as important as the cover. Don’t forget that your goal as a Medium writer is to promote and get exposure for your stories, while providing something useful to the viewer. Make sure to insert tweets (or re-tweets) that give ’em something to talk about.

The very last thing you do after adding the tweets to your Moment and clicking “Done” is to announce your new creation on Twitter. That part is simple.

All you do to accomplish this is to post a regular tweet that will include a link to the Moment you created. And that’s pretty much all there is to it.

Below, is an example of the Twitter Moment I created. As you can see, I was able to embed the tweet that is actually promoting the Moment, but Twitter does not allow the entire Moment to be embedded.

Readers can follow the link that the promotional tweet contains (like the one below), and it will take them to the Moment you created, so they can view ALL the different tweets it contains.

NOTE: Sometimes the links may be sensitive or perform weird when you do this type of embedding, so try clicking one or all of them, to make sure they work [the bitly link, or the hashtag, or the blue Twitter birdy.]

The Takeaway

The details about creating Twitter Moments may seem a little overwhelming to some writers who don’t normally engage on Twitter.

But that’s how it is sometimes when you read something, especially for the first time. If that’s how you feel, please go back and look over the information again.

Not only will it make even more sense than the first time, but you’ll be able to fully appreciate how easy the process really is after all.

But of course, the best way to see just how simple, and yet beneficial making Twitter Moments can be, is to go and create one.

If you’re ready to give it a try, just keep the following in mind:

Remember the advantage of having more eyes on your story, even when they are the eyes of non-members.
Use the new incentive to help you appreciate the value of non-members.
Don’t overlook the important fact about Twitter and Medium members.
Your Twitter Moments can help promote you and your stories, as well as the stories of those writers who follow you on Medium.

Justiss Goode stories: choose from my OVER 330 titles (by category)

Let’s be friends on TWITTER: @GoodeWriter

Not a Medium Member yet? Join now with my referral link: https://justissgoode.medium.com/membership