How to Transform Your Company and Become a Superhero in Your Field

Turning your startup into an invincible company

Superheroes like Superman, Thor, Hulk, Wolverine… they are virtually invincible characters who have barely suffered any defeat along their mythical trajectory.

And that concept, a priori away from reality, has been moved to the business ecosystem. In addition to their dual identity, Superman’s most characteristic superpowers— are the ability to fly, caloric and X-ray vision, infallible hearing, bullet resistance, and massive force. But what would be the most important characteristics of “invincible” companies?

“What is a superhero? They’re supposed to represent hope, opportunity, and strength for everybody.” — Aldis Hodge

Key elements to invincibility

Constantly Reinvent

Constantly reinventing themselves even before they need it, to anticipate changes, to be proactive, and not to take refuge from the latest technological advances or advances in business management. Often becomes a matter of survival in a world where companies are required to adapt to new, increasingly technological, digital, and changing environments to ensure the continuity of their business.

Keep innovating

Tesla, for example, is not just a car company, but a renewable solar energy and data company for cars and homes. Amazon learned how to adapt to new trends expanding markets and products, started selling music and videos, and now provides from baby products to gourmet food.

Competing with business models

In this sense, customers have become more demanding. And, above all, new generations seek to experience experiences that satisfy their tastes and emotions, not just products and services that meet their needs.

The companies that are succeeding today are those that combine several business models at once. Because there is no better business model, but each company must find the one that best adapts to its products or services at a given time. Apple, for example, went from selling personal computers to smartphones, watches, and more.

“It is not always necessary to move from the basic to something more advanced; sometimes you can switch to the simple and not the complicated.”

Exploit and explore

Things are changing so quickly nowadays, it will be the invincible companies that will properly exploit current business models and, at the same time, continue to explore new ones that will allow them to differentiate themselves from the competition. “Both concepts are equally important: exploit and explore”.

And while there are no immune companies, there are companies that reinvent themselves permanently and anticipate change to place themselves in a better position than other entities in the sector, which ultimately outstrips them in competing in the market.

Keep reviewing

Many factors come into play, perhaps too many. So much so that we tend to be mistaken that, once we have a product or a solution, we believe that we have already done so and that result will be sold indefinitely over time and that work will only consist of reaching more customers.

Business models cannot be universal or timeless but must be subject to continuous review. To do so, companies must learn, unlearn, think, and execute. And, ultimately, “keep young,” and avoid getting kicked out of the market.

The bottom line

Remember nothing is definitive, tastes change, trends appear and disappear, consumers want to be constantly surprised. There is nothing eternal and almost nothing can be predicted of what happens to us.

Reinventing the business culture is key and now, in the midst of the pandemic, is imperative to change and reinvent our business model, our flexibility, risk management, and operations to adapt to the new consumer trends.

“It is increasingly necessary for the company’s culture to constantly search for new business models while taking advantage of those that are still profitable for it.”