avatarAndy Lau, MBA

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Abstract

lient=gws-wiz&ved=0ahUKEwiY2fiVpaTvAhVHvZ4KHVuVDxwQ4dUDCA0&uact=5">Thirst can also be mistaken for hunger</a>. This is apparently true even when you’ve come to recognize the difference. It certainly rang true for me.</p><p id="4845">I drank less water. I ate more at meals and eventually ate more often between meals.</p><p id="8deb">I can’t say if this is related to the water, but I also tweaked something in my side and decided to take a few days off my exercise routine. I don’t think it came from my workout, which is designed to minimize injuries. But my exercising aggravated the problem.</p><p id="ea0d">Secure in the knowledge that I’d <b><i>figured out</i></b> how to overcome bad habits; I settled back into bad habits.</p><h1 id="87b5">When I returned home, I found we had to get our well water treated. I still don’t completely trust it.</h1><p id="e00f">And with those two issues, drinking less water and halting exercise, my two keys to health and fitness diminished.</p><p id="7ab9">Soon I was intermittent fasting only intermittently. At best.</p><p id="9b64">I always knew I’d gain some weight back. Fasting allows for that.</p><p id="b115">But weeks passed, and I stopped doing the work. And then, finally, I recognized a warning sign when the others hadn’t registered.</p><p id="1eb4" type="7">My newest, smaller size of pants I’d bought grew too tight.</p><h1 id="cc0a">Wake-up call.</h1><p id="d9ab">Okay. Maybe it wasn’t the pants that grew.</p><p id="989d">I could take refuge that my other<b> </b>smaller-but-not-quite-as-small-as-the-newest-pairs-of-pants still fit. Or, I could start putting in the work before I grew to my previous obese levels.</p><p id="26f3">Fortunately, I picked the healthy path.</p><p id="ffc7">Deciding to get back in shape and then picking a starting point is the hardest part.</p><h2 id="a029">After that, I found it’s easy to start back. Here are the steps I took.</h2><ol><li>Make a point of drinking water frequently throughout the day. This also means always have drinking water available.</li><li>Ease back into fasting. I wanted to correct things with a week-long fast. Going back to regular 18-hour fasts and building up to OMAD is smarter. So that’s where I am. To make this work, I use a fasting tracker (<a href="https://play.google.com/store/apps/details?id=com.lifeomic.lifefasting&amp;hl=en_US&amp;gl=US">LIFE Fasting Tracker)</a> to keep track and keep me honest.</li><li>Start back the exercises with less than 10 minutes a day.</li></ol><p id="fac6">That’s it. The hardest part was starting again. But the lifestyle and methods are so easy, it doesn’t take much to begin. Especially when it all started with not drinking water.</p><p id="c6d7">To paraphrase Nike, <b><i>Just Drink It</i></b>.</p><p id="5923">I’m not where I was. But boy, do I feel better already with just a few days of the routine.</p><p id="cec2">It’s easy to forget how much healthier and full of energy this lifestyle brings

Options

about.</p><h2 id="2864">Our success has to be intentional.</h2><p id="71d8" type="7">No more, I’ll eventually work out. No. Work out. No more, I’ll start fasting back. Probably tomorrow. Nope. Stop eating at a specific time and start the fasting timer. I can eat again tomorrow at 1pm. If I’m hungry.</p><p id="d4db" type="7">Success means doing the things that lead to success.</p><p id="0a22">I’ll be completing two weeks of the <a href="https://betterme.world/articles/186-intermittent-fasting/">18–6<b></b></a><b> </b>fasting protocol soon. Then I’ll move on to longer fasts.</p><p id="bc0f">And I was surprised at how easy it was to jump back into my 5 exercises, even though I’d recently added weight to my kettlebells.</p><ul><li>Drink water.</li><li>Intermittent fast.</li><li>Do my fast five exercises.</li><li>Put in the work.</li></ul><p id="75af">It works for me, even after restarting bad habits. It can work for you as well.</p><p id="9fed"><i>Scott Hughey would much rather write a fake article about how he never struggled again to stay healthy. The real story, though, he thinks, is more authentic and more helpful.</i></p><div id="6e38" class="link-block"> <a href="https://readmedium.com/5-simple-exercises-that-blasted-away-my-lock-down-weight-ce5e9978f3c"> <div> <div> <h2>5 Simple Exercises That Blasted Away My Lock-down Weight</h2> <div><h3>Overcoming my Covid sedentary lifestyle</h3></div> <div><p>medium.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/1*8R6eeCvEd555EcfSRR8XTA.png)"></div> </div> </div> </a> </div><div id="5ac1" class="link-block"> <a href="https://thewritescott.medium.com/membership"> <div> <div> <h2>Join Medium with my referral link - Scott Hughey (TheWriteScott)</h2> <div><h3>Read every story from Scott (and 1000s more on Medium) [or just Scott. That's ok too.] Your membership fee directly…</h3></div> <div><p>thewritescott.medium.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/0*YvyjSVLPDzLdeHhT)"></div> </div> </div> </a> </div><figure id="7b91"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/0*sPbNdMRL2wKM3xd-.jpeg"><figcaption></figcaption></figure><p id="9188"><b>You just read another post from In Fitness And In Health:</b> a health and fitness community dedicated to sharing knowledge, lessons, and suggestions to living happier, healthier lives.</p><p id="d2d5">If you’d like to join our newsletter and receive more stories like this one, <a href="https://scottmayer.substack.com/"><b>tap here</b></a><b>.</b></p></article></body>

Facebook Advertising For Beginners

Learn how to launch Facebook ads for your business

Photo by Freestocks.org on Pexels

My career background is in planning and executing paid media campaigns, with a heavy emphasis on paid social advertising.

I have 4+ years of experience executing campaigns on Facebook’s advertising platform. I have assisted a variety of clients ranging from Fortune 500 companies to local businesses.

My thoughts and recommendations are based on my past experience managing millions of advertising dollars.

The goal of this post is to help anyone launch a successful Facebook advertising campaign.

First: Pick Your Marketing Objective

It is imperative to clearly define your marketing objectives. What is the goal you are trying to achieve for your business or organization?

Establishing clear goals and measurable key performance indicators (KPIs) will be key to success. For each campaign, you should only have one clearly defined objective. Also, you should define the KPIs for that campaign objective.

The first step to creating a Facebook campaign within Facebook Ads Manager is choosing a single campaign object.

Facebook offers the following pre-set objectives below:

Awareness Campaign Objective: Brand Awareness or Reach

Photo by Facebook For Business on Facebook

KPIs for Awareness campaigns include: Estimated Ad Recall Lift, Cost Per Reach, Cost Per Thousand Impressions (CPM), etc.

Consideration Campaign Objective: Traffic, Engagement, App Downloads, Video Views, Leads, Messages

Photo by Facebook For Business on Facebook

KPIs for Consideration campaigns include: Click Through Rate (CTR), Cost Per Click (CPC), Cost Per Lead (CPL), Video Completion Rate, Cost Per Site Visit, etc.

Conversion Campaign Objective: Store Traffic, Online Sales, Conversions

Photo by Facebook For Business on Facebook

KPIs for Conversion campaigns include: Cost Per Conversion, Cost Per Sale, Cost Per Store Visit

Second: Audience, Placements, Schedule, and Budgets

Audience

After selecting your marketing objective, the next step is to define your audience. Layer on audience parameters that define your ideal target customer.

This can include age, geography, behaviors and interests, languages, lookalikes, and even a list of your own customers you want to remarket.

Placements

Typically, Facebook recommends to run on all placements, but you may choose not to depending on your goals.

When you run ads on Facebook’s platform, your ads can be shown on a variety of placements including Facebook News Feed, Facebook Marketplace, Facebook Search, Instagram News Feed, Instagram Stories, Audience Network, Sponsored Messages, and much more.

Pick the placements that make sense for your marketing objectives.

Schedule

Defining your ad schedule is also key.

Does it make sense to run your ads 24 hours, 7 days a week? Or do you only want to run ads when your store is open?

Your ad schedule will be dependent on your organization’s goal.

Budgets

Unfortunately, Facebook ads are not free. Define how much you would like to spend on your campaign. You can set a daily budget or lifetime budget — whatever amount is comfortable for your business or organization. Pick a campaign start and end date.

Be careful here because Facebook will not refund you for any budget mistakes!

Last: Creative

Format: Video, Image, Carousel, Collection

What type of assets do you have on hand? You can run successful Facebook campaigns with a few images and videos.

Make sure that your creative assets meet Facebook’s design and size specifications or else your ads won’t run.

Ad Text and Links

What is the clear value proposition you want to convey to your audience? Does the ad copy align with your brand?

Be natural. Nobody likes a pushy salesperson.

It is recommended for the Primary Text to be less than 125 characters. Headlines and descriptions are optional but highly recommended. A URL and vanity URL should be used.

Call to Action (CTA)

The Call to Action button allows you to pick the action that you want your audience to take. You can have the option of no button — I highly do not recommend it.

Some common CTA choices are Contact Us, Learn More, Get Quote, Get Offer, Shop Now, and Sign Up.

Final Thoughts

Setting up a campaign within Facebook Ads Manager can be challenging for those who are brand new to paid media/advertising.

It took me a few campaigns — and lots of trial and error — to fully understand the structure and best practices!

Facebook is constantly changing and releasing new features. Do your research and feel free to ask me any questions!

If you enjoyed reading content like this, don’t forget to clap or leave a response! You can also join my email list today.

Thanks for reading!

Marketing
Social Media
Facebook Marketing
Facebook Ads
Business
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