How to Rank Your Website on Google
Today, it’s not about ‘Get the Traffic’ — It’s about ‘Get the Targeted and Relevant Traffic.’ — Adam Audette
90.63% of pages get no organic search traffic from Google. Most websites are not getting any traffic from Google. They don’t know how much audience and potential customers they are missing by not doing SEO.
Although some people optimize their website for a higher ranking on Google, they still don’t get it, because they don’t know what to do in SEO and how to do it.
We will learn some of the best SEO practices, which will help you get a higher ranking on Google. Most websites and online businesses choose to do paid advertising for their business to get traffic.
Although, it is a good marketing strategy. But what if you can get thousands of traffic without paying anything? Then SEO is the way to go, but everything has its pros and cons.
SEO can give you thousands of traffic for free, but it requires hard work and time to get a higher ranking on Google. If you do paid advertising, you can get easy traffic to your website.
But what if the audience will not come back to your website. Then all the money that you spend on paid advertising will not give you much ROI. Although this does not happen all the time, it happens often.
A higher ranking in Google can give you many benefits such as increasing brand awareness, traffic for free, and many others. So let’s learn how to rank your website on Google.
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Improve your user experience
If you don’t give your user the best user experience on your website, it’s harder for you to get a higher ranking on Google.
Google recognizes where users are getting the best user experience and, according to that. Google increases the chances of websites that give users the best user experience.
88% of online shoppers say they wouldn’t return to a website after having a bad user experience.
You can provide engaging content to the audience that is simple and readable, It can increase user experience. You can create a website design that is simple and understandable for the user, which helps them get what they want. It will also increase user experience.
Make sure the text on your website is clear and readable for the user. Use images when describing challenging concepts to the audience. because people can grasp if you provide them visual images.
These are all the things that can increase user experience. Which ultimately helps you get a higher ranking on Google.
Content optimized for SEO
Having valuable and unique content will certainly help you in SEO. But you also need to optimize your content for SEO to get a higher ranking in Google. Some of the ways you can optimize your content for SEO.
Keyword research
Keyword research always plays a crucial role in optimizing content for SEO. It helps you target keywords that the audience is searching for.
When Google sees this keyword in your content which audience is searching for, then they more likely rank your content on Google.
Free Keyword research tools
When you look for a keyword, make sure your target keyword has low SEO difficulty, good CPC, and a minimum of 100 volumes.
SEO difficulty means how difficult it is to rank on a particular keyword. If a keyword has high SEO difficulty. Then it means more popular websites are trying to rank on this keyword and, if you have a new website, it may be harder for you to rank on that keyword.
CPC means cost per click, It tells you how much people are paying per click to rank on that keyword. The higher the CPC, the more valuable a keyword is. Because if people are paying a higher price to just rank on that keyword. Then it is giving them some great results.
Volume means how many searches a particular keyword has. You have to find a target keyword that has a minimum of 100 volumes.
No matter where you place your target keyword, you have to know if it will look natural to your audience because if they recognize you forcefully put that word into your content. Then you may disappoint them because they will think you only write content for Google, not for the audience.
Always place keywords where they look natural to your audience.
Finding keywords for content is one thing. But you have to place your keywords where they need to be. Some of the places where you need to put your keyword are.
Title and meta description
You have to place your target keyword in the title and meta description. It can increase the chances to rank on that keyword.
Alt image text
If your image is related to your target keyword, then add your target keyword in your image alt text. It can increase the chances of image ranking in Google.
Earlier and in the last section of content
You have to put your target keyword in the first paragraph but make sure it will look normal to your audience and place the keyword in the last section of the content.
Middle of the content
You have to put your keyword in the middle of your content and put your keyword, Where they will look normal to the audience.
Internal linking
Internal linking is a process of linking to different pages on the same website. It can be a great way to increase your ranking quickly. But remember doing a lot of internal linking can harm your ranking.
If you do unnecessary internal linking, Google will think you are manipulating search engines to get a higher ranking in Google. So they may penalize your website. Make sure you place a maximum of 7 or 9 internal links on an individual page.
If you want to know in detail about how to optimize your overall website for SEO. Check out the complete guide to on-page SEO.
Get more backlinks
There is no surprise that Backlinks can give you a higher ranking on Google. Backlinks are the process of getting links into your website from other websites.
However, you should know what type of backlinks can increase your ranking on Google. If you have a website about technology, other websites that are popular within technology give you backlinks. Then it can provide value to your website.
If your website is about fitness and you get backlinks from a popular tech website. They are linking to you without any relevancy. Then it doesn’t provide any value to your website.
You have to get backlinks from websites that link you because you have relevant content or something that helps their audience. These types of backlinks will provide more value than any backlinks to your website.
Do and no-follow backlinks
Do-follow backlinks will provide value to other websites and, no-follow backlinks will not give any value to the website.
You have to get do-follow backlinks because it helps you in getting rank on Google. So whenever a website links to your website, identify if they give you do-follow links or no-follow links. You can check this by going into code and see if they have a no-follow tag on a backlink they give you.
If you want to know in detail about different ways to get backlinks into your website. Check out the complete guide to off-page SEO.
Improve your page speed
If your website takes about 10 to 15 seconds to load. Then no matter how much valuable content you have on your website. People will go back because they don’t want to wait.
Today people expect a website to load in less than 2 to 3 seconds. Page speed is a Google ranking factor. If you don’t optimize your website for this ranking factor, you will have a hard time ranking on Google.
You can check your website load speed with google page speed insights. It can give you solutions to make your website load fast.
Make sure your website is loading fast because it can impact your ranking on Google.
Fix broken links
Sometimes you won’t get much traffic because of broken links. When Google sees broken links on your website, it will think that you don’t update that page. So they will not focus on that page that has broken links and ignore them.
Broken links can harm your website ranking, You can use Ahrefs broken link checker tool. It can give you all the data about if you have broken links or not on your website.
Make sure you check if you have any broken links on the website. So it won’t harm your Google ranking.
Conclusion
These are some of the best SEO practices which can help your website get a higher ranking on Google.
You have to understand that SEO is not only about ranking on Google. SEO is the practice of making it easier for the audience to find what they want and, as fast as possible. If you focus on this, you have more chances to get a higher ranking on Google.
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