Why You Need to Focus On Your Title When Writing
Learn how to keep your visitors interested.
The Best Way to Keep Readers Engaged:
- Deliver on what your title promises.
- Do that immediately at the beginning.
- Then you can elaborate further on the subject.
Why This Method Is Crucial
You need to deliver on the promise of the title to give the reader what they expect. But this needs to be done immediately because many people have a short attention span when searching the Internet. So focus on the subject of the title and nothing else.
It’s also essential to begin with that focus right from the start because people want instant gratification. So give it to them.
Once you’ve done that, you can elaborate on the subject in the rest of the article. This works because you already earned respect, and your reader will have more interest to continue reading to see what else you have to say on the subject.
Remember to stay focused. Don’t throw in a lot of words to expand on the article unless you absolutely have more material that is useful to the reader. You’ve earned their respect from the start, so don’t lose it with the rest of the article, or else the reader may click away early.
You might think that since you gave away the prize at the beginning, the view duration will be short. Quite the contrary! Look at it this way:
If your article has a lot of content slowly leading up to the one thing that the reader was hoping to learn, they may never get there. Remember what I said about wanting instant gratification. Your reader will most likely leave due to frustration.
However, if you show that you delivered as promised by your title, you will have gained your readers’ respect, and they will be motivated to learn more from you. Therefore, they will continue reading your article to the end and possibly review your additional content out of interest.
Gaining respect is the best way to keep readers engaged. Go for it!
Originally published at quora.com on Oct 4, 2019
