How To Obsess About Your Stats Correctly
Channeling your obsession into tangible results is difficult but not impossible
Let’s be honest. Once you’ve hit publish, I am sure you start to check your stats. I’ve read a lot of blog posts about why you shouldn’t do it. I say you should check out your stats frequently and set targets you want to achieve. Why? Because frankly, every marketer does it. Understanding statistics is vital when trying to figure out what your target audience wants.
In my opinion, a healthy obsession with statistics regarding published blog posts is the only way to determine how to turn good content into great content. When you don’t know how people react to your work, how do you know you are improving? Here is what a healthy obsession with statistics is not.
- It is not about copying and creating identical content derived from previously successful content. Why? Because, at some point, it will infringe on your style of writing. You are not a robot, and most importantly, neither is your reader.
- It is not about writing for the same publications over and over again. Try new things, fail, master it, only to fail with another attempt. Mastering, failing, re-writing, and everything in between is the beauty of writing: You never know which way it will go. I have decided that I will always go with the flow for myself — no pressure, but with a clear focus and achievable target in mind. Appreciate the process without being too hard on yourself. Yes, take the indications seriously. However, don’t let it define you as a writer.
- Hitting overly ambitious targets is not going to be possible in the long run. Obsessing about statistics should always entail having a clear goal in mind, which is achievable. If you overdo it, you will burn out. And that can’t be your goal, can it?
- Understanding that you don’t understand everything — and being okay with that. Sometimes, there is no hard truth about why an article is booming, and another one is not. You are not the reader; you are the creator. It is within your realm to cater to your readers’ needs as much as you possibly can, but at the end of the day, your article is not the right thing at the right time.
- Wins are rarely instant. It takes time, and sometimes an article gains attraction months after publication. Suprise article wins are fantastic, and honestly, I like those even more. Why? Because mostly it means that I have aced the SEO game.
Healthy Stats Obsession
Now that you know what it is not, I will share what I believe is crucial with statistics and share my finds with you. There are two leading indicators I regularly consult before writing new content.
First, I make sure I know the platform. Depending on the platform, I use a different writing style. For instance, if I write for my blog, I know what my readers expect from me: I write about AI and ethical considerations with a somewhat biting, idiosyncratic take. I don’t necessarily always take myself very seriously. However, I take research exceptionally seriously, and my readers appreciate that.
When it comes to Medium, I can write about more diverse subjects, including other passions, such as contemporary history, people, politics, and philosophy. And now and then, I might say something about marketing, since I am a marketing manager. What I want to achieve are endless views in my stats. Once I have constant views, regular curation, and significant publications I can publish in, I start to obsess about the reads. I always go about this the same way: When I start writing an article, I usually have my target publication in mind.
- Which types of article trend in the publication do I target?
- How does the publication want you to address their audience? Why should they care about my two cents on the matter?
- Who can benefit from my experience?
- How can I get the best possible SEO score without the piece losing my personal touch, my unlikely techie sass?
Obsessing about member reading time is okay; however, it compels to lose the “writing drive.” Of course, it’s terrific when many people get involved with your one article. But it would be much nicer if many people would deal with all your pieces as soon as they see your name. Yes, of course, I always want to give these articles a chance anyway. Will all my followers be happy about my historical articles? Who knows. But I also have fantastic followers who would like to get more information about my technical explanations.
Are You Overobsessing?
As long as your obsession does not restrict you in your writing, then it is fair to keep obsessing about member reading times — as long as you stay true to yourself, your writing, and your willingness to improve continually. Why should you listen to me? Honestly, you don’t have to. It’s just me telling you how I turn my stats obsession into a powerful tool to navigate platforms, publications, and writing styles to suit my audience. I do this hoping that, in doing so, I am not losing my passion for writing, creativity, and audacity to try out new things.
What use am I to my readers if I have become a copy of my more successful articles? Exactly.






