Summary

The article provides strategies for consistently generating content ideas, emphasizing the importance of passion, audience engagement, and content repurposing.

Abstract

The author, a creative entrepreneur, offers advice on how to sustain a continuous flow of content ideas by focusing on areas of personal interest and inviting audience participation. They suggest using content pillars—Inform, Educate, Engage, and Fun—to rotate through different types of content. The article emphasizes the value of listening to one's audience, repurposing content, and having a clear content strategy. Tools like Ubersuggest and Answer the Public are recommended for content inspiration, and reflecting on one's personal journey is encouraged as a source of relatable content. The author also advocates for accountability and the sharing of both failures and successes to educate and connect with the audience.

Opinions

The author believes that passion for a topic is crucial for sustained content creation.
Engaging with the audience by asking what they want to learn is seen as a valuable method for generating content ideas.
Keeping track of frequently asked questions by the target audience can lead to a web of content ideas.
Tools like Ubersuggest and Answer the Public are considered helpful for content research and idea generation.
Reflecting on one's personal journey can provide relevant content that resonates with the audience.
Repurposing content across different platforms is recommended to maximize the value of each piece of content created.
A well-thought-out content strategy is deemed essential for effective content creation, with goals such as attracting customers or creating a content library.
The author suggests that creating a content strategy in advance, such as quarterly, can align with marketing goals and streamline content production.
Accountability is highlighted as key for consistent content creation; creators should adhere to their planned schedules.
Sharing stories of failures and successes is encouraged to educate the audience and foster relatability and connections.

HOW TO NEVER RUN OUT OF CONTENT IDEAS.

Written by a creative entrepreneur who used to run out of content ideas all the time.

The biggest piece of advice that’s helped me the most with this: find a topic or two that you are passionate about. Topics that never bore you, you want to keep learning about, and that you could talk about all day long.

1. Use Content Pillars

The following pillars will help you rotate through content ideas so you’re always fresh and never burnt out when you’re creating content.

Inform: This is information about yourself, your business, and your offers
Educate: the tips and tricks you provide to add value
Engage: the conversations and two-way posts you provide so your target audience can join in
Fun: these are your entertaining posts, your behind the scenes and your life events

2. Ask your audience what they want to learn

If you ask your audience what they want to learn, they will give you ideas, trust me. Whether it’s in an Instagram Q&A box, in the comments section, a Facebook group, or a Slack group. If you don’t have an interactive audience yet no worries, keep reading!

3. Write down questions that are asked when talking with your target audience

When you’re in a meeting with clients, reading your comment section, looking through past direct messages, or scrolling through and group page it’s important to pay attention to questions asked. People are asking questions because they genuinely want to learn more and have received that from you yet. Then expand from those questions for follow-up questions until it creates a web of content ideas.

4. Ubersuggest & Answer the Public are helpful

On Ubersuggest all you have to do is type in your keyword then click on “content ideas section” and viola! More content ideas based on that keyword research that you’ve already completed for part of your brand messaging.

On Answer the Public if you type in a keyword such as “web design” and click “United States” or the country you are located in, it will pull up questions that people are searching on Google right now to find answers to. This is a great resource for those that don’t have a huge following or an interactive following so you can still create valuable content.

5. Look back on your own personal journey and what you would have loved to learn

Reflect back on your first year being self-employed. What are some things you wish you would have known sooner? These would be good topics to share because most likely your audience is going through similar scenarios. People love a good story and a story also helps make you more relatable. This is allowing your viewer into your personal world and letting them know that you’re human.

6. Repurpose content

Create content with the mindset that you’re going to repurpose it. When you create a blog post you can create multiple social media posts, a Youtube video, and even a mini-course on that topic depending on how much information there is to talk about from that one piece of content. By repurposing content you’re also making your workload lighter because you’re not constantly starting fresh with new content.

7. Have a content strategy

There’s no point to be creating content if there’s no strategy behind it. When you’re creating your content strategy think about what the main goal of you creating content is. Is it to…

Attract new customers.
Sell or promote a product.
Share a story that humanizes you.
Create a content library that’s a helpful reference.

8. Create a content strategy in advance

Personally, I brainstorm content quarterly. Some people do it weekly or monthly. But I’ve found that most people enjoy creating content on either a monthly or quarterly basis. Then you can batch out the content, you know it aligns with your marketing goals, and it promotes exactly what you’re trying to market as well.

9. Hold yourself accountable

If you tell yourself you’re going to create content on Sundays, make sure to create content on Sundays. If you don’t hold yourself accountable no one else will and that’s a hard realization to make when your business starts to slip a little bit because you don’t hold yourself accountable. This goes for anything, not just content strategy. Being able to hold yourself accountable is a big flex for yourself because you’re in tune with what you need and want to do and how to reach it.

10. Write about failures and successes to educate

People love to read about failures and successes, it lets people know that you’re relatable no matter how large your company grows to be. Everyone starts out as the “little person just starting out” so make sure to share those stories. Being able to resonate with someone else’s success or failure is crucial and opens so many doors for conversations. It even opens up doors of becoming friends with other entrepreneurs that you never would have chatted with otherwise.

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