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Abstract

u lower the costs of maintaining a website, provides a seamless user experience, and improves your search engine optimization (SEO) efforts.</p><h1 id="3b20">2. Add Security to Your Website</h1><p id="b64a">Google has said that a <a href="https://blog.hubspot.com/marketing/what-is-ssl">secure sockets layer (SSL)</a> is now a <a href="https://searchengineland.com/google-starts-giving-ranking-boost-secure-httpsssl-sites-199446">ranking factor</a> in their search algorithm.</p><h2 id="48b3">What is SSL?</h2><p id="70d9">SSL is a technology ensuring all data such as passwords, credit card information, and other personal data that passes between a web server and a web browser stays private and ensures protection against hackers.</p><p id="3c48">If your website is not SSL-enabled, a website with SSL may outrank you and you lose trust with your audience since it’s not secure.</p><h2 id="84ed">How do you know if your website has SSL?</h2><p id="5dc6">A helpful tool is the <a href="https://www.hubspot.com/ssl-checker">HubSpot SSL Checker</a>. This tool can tell you whether you are secure without having to visit a website.</p><p id="b6fb">If you are using Google Chrome, Google will tell you if it is secure or not. After entering a website URL into the browser, you’ll see the red “Not Secure” warning next to websites that aren’t certified with SSL. For websites that are secure with SSL, you’ll see “Secure” in green. Google will love you if you use HTTPS.</p><h1 id="5666">3. Keep Your Content Fresh</h1><p id="2c3e">Google loves frequent updates. Simply put, if you update your website often with high-quality and fresh content, Google will love you for it. Content relevancy is a <a href="https://kinsta.com/blog/google-patents-seo-ranking-factors/">Google ranking factor</a>.</p><h2 id="aa34">Freshness matters</h2><p id="0186">A web page can be given a fresh score based on when it was published (and when a Googlebot first notices the content) and will decay over time. So, it’s important to update old content.</p><p id="d33b">Also, if your website adds more content, more often, you may earn a higher freshness score than websites that don’t add content frequently. When Google looks at your website more frequently, you can achieve higher rankings. Fresh content increases your authority.</p><h2 id="2be6">What’s your domain authority?</h2><p id="e2e0">To become an authority website, you need to earn Google and the internet’s trust through your content. To see how well your website and content is performing is to check your <a href="https://moz.com/learn/seo/domain-authority">domain authority</a>, a search engine ranking score developed by Moz.</p><p id="5963">This tool helps predict how well your website will rank on search engine result pages (SERPs) on a scale from 1 to 100 — the higher scores equal a higher rank. This score can help you compare your website to other websites over a period of time.</p><p id="e024">The more informative, valuable content you publish, the greater authority potential your website enjoys. The more value your content provides, the better the chance it will rank higher with Google. To add more value, write longer pieces of content because you are more likely to answer the questions (and related questions) searchers are asking.</p><h2 id="a9ef">The power of long-form content</h2><p id="d1b8">According to <a href="https://searchengineland.com/seo-user-science-behind-long-form-content-230721">research</a>, the content makeup of the top 10 search engine results in Google all had over 2,000 words. Furth

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er, <a href="https://okdork.com/why-content-goes-viral-what-analyzing-100-millions-articles-taught-us/">long-form content gets more social shares</a> than short-form content. When you add fresh, high-quality, long-form pieces of content to your website and update your old content, Google will love and reward you.</p><h1 id="861b">4. Answer Questions With Your Content</h1><p id="01d7">To quickly answer questions with your content, do what <a href="https://marcussheridan.com/about-marcus/">Marcus Sheridan</a> did. He is one of the earlier adopters of content marketing and he is known for his <a href="https://www.nytimes.com/2013/02/28/business/smallbusiness/increasing-sales-by-answering-customers-questions.html">revolutionary marketing strategy of answering his customers’ questions</a>.</p><h2 id="7151">How do you find out what questions people are asking?</h2><p id="17a1">Search via Google — in <a href="https://support.google.com/chrome/answer/95464?co=GENIE.Platform%3DDesktop&hl=en">incognito</a> mode — potential questions you think your audience may be asking. Go to the bottom of the search results pages. Look at the “related searches” section and see what people are asking.</p><p id="9ad7">Another way to answer questions with your content is to work with your sales team and use your <a href="https://knowledgeenthusiast.com/2020/05/05/10-tips-to-build-a-successful-social-selling-program/">social selling efforts</a> to see what questions your sales team is getting asked. Have you created content to answer those questions your sales team is getting? The quicker you answer the questions your clients and prospects have the more Google will love you.</p><h1 id="f386">5. Include Videos and Images</h1><p id="04c3">Videos encourage your website visitors to spend more time on your website. Video also helps them to retain more information, too. A well-optimized video is up to <a href="https://www.smamarketing.net/blog/80-seo-statistics">52 times more likely</a> to show up on the first page of Google than a text article.</p><p id="c541">Besides adding videos to your content, make sure you include images as well. Content gets <a href="https://www.socialmediatoday.com/marketing/2015-04-06/content-relevant-images-gets-94-more-views-infographic">94% more views</a> with images, and people remember images better. If a relevant image is paired with the same information, people <a href="https://blog.hubspot.com/marketing/visual-content-marketing-strategy">retain 65% of the information three days later</a>.</p><p id="064f">Google loves images and videos just as much as text. Make sure you include all three (images, videos, and text) with every piece of content you produce. Google will love you.</p><h1 id="ced1">Bringing It All Together</h1><p id="91de">The secret to getting Google to love you is simple. Update your website so it’s mobile-friendly and secure. Make sure your content is fresh and answers questions with images, videos, and text.</p><p id="927d">Be consistent over time and keep your website fresh with new and updated content. Too many marketers publish content when they feel like it or when the content is ready to go. To make sure you are consistent with your content, use an editorial calendar. It’s critical in keeping your content creators and content organized and coordinated.</p><p id="fdad">Your website is a living, breathing entity. Every update you make to your website helps you… and Google. If you follow these five suggestions above, Google will reward you with more website traffic.</p></article></body>

How to Make Google Love You (Even if You Don’t Love Google)

Online experiences begin with search engines and Google is #1

In today’s digitalized world, search engines are one of the most powerful marketing tools. Search has become an essential part of our daily lives. The search engine that most people use is Google.

Almost 30% of global web traffic was generated via online search usage and 76% of all global searches take place on Google.

Online experiences usually begin with a search engine. So, it’s important that Google loves you to drive traffic to your website. Research shows search engines drive 300% more traffic to websites than social media.

Let’s discuss how you can get more traffic from Google even if you think they are greedy, sneaky, and dominate the market too much.

Google learns every time a user searches and they want to give each searcher answers to their questions as soon as possible. It’s called searcher task accomplishment. So, it’s important to help Google help you.

Here are five things you should do to make sure Google loves you.

1. Make Your Website Mobile-Friendly

There are more searches done every day on mobile devices than on desktops. Google dominates the mobile market.

We live in a mobile world

According to Statista, Google captures 95% of the mobile search engine market in the United States. Research shows people who own a smartphone use a search engine at least once a day and 40% of mobile visitors will leave your website if it takes over three seconds to load.

With more people accessing the internet on their mobile devices, designing your website for mobile is critical for a top-rate user experience. Google is heading toward mobile-first indexing. To optimize for the mobile experience, companies are embracing responsive website design.

What is “responsive website design” and why use it?

A responsive website allows your website to adapt to the size of any screen it is being viewed on from any type of device. Visitors to your website won’t notice a lot of difference on your website if they looked at it via a desktop screen or on a screen on their mobile device.

Before responsive websites emerged, companies had to create two versions of their website: one for mobile and one for the desktop. Many companies still do this today, which is a waste of money. With a responsive website, you can have your site ready for all devices which helps you lower the costs of maintaining a website, provides a seamless user experience, and improves your search engine optimization (SEO) efforts.

2. Add Security to Your Website

Google has said that a secure sockets layer (SSL) is now a ranking factor in their search algorithm.

What is SSL?

SSL is a technology ensuring all data such as passwords, credit card information, and other personal data that passes between a web server and a web browser stays private and ensures protection against hackers.

If your website is not SSL-enabled, a website with SSL may outrank you and you lose trust with your audience since it’s not secure.

How do you know if your website has SSL?

A helpful tool is the HubSpot SSL Checker. This tool can tell you whether you are secure without having to visit a website.

If you are using Google Chrome, Google will tell you if it is secure or not. After entering a website URL into the browser, you’ll see the red “Not Secure” warning next to websites that aren’t certified with SSL. For websites that are secure with SSL, you’ll see “Secure” in green. Google will love you if you use HTTPS.

3. Keep Your Content Fresh

Google loves frequent updates. Simply put, if you update your website often with high-quality and fresh content, Google will love you for it. Content relevancy is a Google ranking factor.

Freshness matters

A web page can be given a fresh score based on when it was published (and when a Googlebot first notices the content) and will decay over time. So, it’s important to update old content.

Also, if your website adds more content, more often, you may earn a higher freshness score than websites that don’t add content frequently. When Google looks at your website more frequently, you can achieve higher rankings. Fresh content increases your authority.

What’s your domain authority?

To become an authority website, you need to earn Google and the internet’s trust through your content. To see how well your website and content is performing is to check your domain authority, a search engine ranking score developed by Moz.

This tool helps predict how well your website will rank on search engine result pages (SERPs) on a scale from 1 to 100 — the higher scores equal a higher rank. This score can help you compare your website to other websites over a period of time.

The more informative, valuable content you publish, the greater authority potential your website enjoys. The more value your content provides, the better the chance it will rank higher with Google. To add more value, write longer pieces of content because you are more likely to answer the questions (and related questions) searchers are asking.

The power of long-form content

According to research, the content makeup of the top 10 search engine results in Google all had over 2,000 words. Further, long-form content gets more social shares than short-form content. When you add fresh, high-quality, long-form pieces of content to your website and update your old content, Google will love and reward you.

4. Answer Questions With Your Content

To quickly answer questions with your content, do what Marcus Sheridan did. He is one of the earlier adopters of content marketing and he is known for his revolutionary marketing strategy of answering his customers’ questions.

How do you find out what questions people are asking?

Search via Google — in incognito mode — potential questions you think your audience may be asking. Go to the bottom of the search results pages. Look at the “related searches” section and see what people are asking.

Another way to answer questions with your content is to work with your sales team and use your social selling efforts to see what questions your sales team is getting asked. Have you created content to answer those questions your sales team is getting? The quicker you answer the questions your clients and prospects have the more Google will love you.

5. Include Videos and Images

Videos encourage your website visitors to spend more time on your website. Video also helps them to retain more information, too. A well-optimized video is up to 52 times more likely to show up on the first page of Google than a text article.

Besides adding videos to your content, make sure you include images as well. Content gets 94% more views with images, and people remember images better. If a relevant image is paired with the same information, people retain 65% of the information three days later.

Google loves images and videos just as much as text. Make sure you include all three (images, videos, and text) with every piece of content you produce. Google will love you.

Bringing It All Together

The secret to getting Google to love you is simple. Update your website so it’s mobile-friendly and secure. Make sure your content is fresh and answers questions with images, videos, and text.

Be consistent over time and keep your website fresh with new and updated content. Too many marketers publish content when they feel like it or when the content is ready to go. To make sure you are consistent with your content, use an editorial calendar. It’s critical in keeping your content creators and content organized and coordinated.

Your website is a living, breathing entity. Every update you make to your website helps you… and Google. If you follow these five suggestions above, Google will reward you with more website traffic.