Summary

The website provides an 11-step guide on creating a successful sales video to sell products or services, or to capture email addresses for lead generation.

Abstract

The article outlines a comprehensive strategy for crafting an effective sales video, emphasizing the importance of making a compelling promise, addressing the audience's problems, establishing credibility through personal experience, presenting a clear solution, highlighting product features, and using price juxtaposition to emphasize value over cost. It also stresses the inclusion of bonuses, testimonials, a strong call to action, a surprise element, and a satisfaction guarantee to enhance the persuasiveness of the sales video. The guide is designed to help budding bloggers, online entrepreneurs, and even those who are camera shy to create impactful sales videos that can lead to successful sales or email list building.

Opinions

The author suggests that a successful sales video can significantly increase sales and subscriber numbers by engaging the audience emotionally and logically.
Personal stories are considered crucial in building trust with the audience, as they demonstrate the seller's understanding of the audience's struggles and the journey to success.
High-value bonuses and testimonials are seen as effective tools to increase the perceived value of the offer and reduce potential buyer hesitations.
The use of a countdown or limited availability is recommended to create urgency and prompt immediate action from viewers.
A satisfaction guarantee is presented as a key factor in increasing buyer confidence and potentially boosting sales, as it reduces the perceived risk of the purchase.
The article implies that even individuals without professional video equipment or on-camera presence can create successful sales videos by focusing on the outlined principles.

How To Make a Successful Sales Video in 11 Steps

Use it to build a tribe or sell a product — your call

So, you’re a budding blogger or online entrepreneur, and you’d like to make some money. You have a lead magnet, an eBook you want to sell, or a giveaway to capture a person’s email address, turning them into a subscriber for life.

There’s a way to do this to ensure you’ll get your tribe — the sales video.

If you’re a fan of James Altucher, as I am, you’ve seen how this is done successfully. I’ve spent hours and lots of money simply because of his sales videos. They hook me in the first few seconds with “the promise.” The promise of a life I want that he’s good at selling.

It helps that I’m sort of gullible, and his target audience, and he knows sales. But that sales video part? That’s something anyone can do.

All great sales videos follow the same outline. You don’t even have to be on camera in the video. If you’re camera shy or not camera ready, you can do a video with text only and audio overlay to sell a product or a service.

If you follow this outline, you can sell any product or get people to share their email address with you in exchange for a free download.

The 11 Parts of a Great Sales Video Outline

1. The promise

Begin with the possibility (the promise). “Do you want X?” “Do you dream of X?”

2. Talk about your audience’s problems

Talk about the problems that are getting in the way of getting step one (the promise). What are they encountering in their daily lives that’s preventing them from getting the life you’re sharing with them?

Talk specifically about their obstacles, problems, and challenges. “Do you dream of X? But feel like X?”(the reason they think they can’t). Or, “Do you dream of X? But find that X?” (the problem they face when they try).

3. Share your expertise

Tell your story and experience to your audience. “I get it because I went through that too.”

There are three parts. A. Tell your audience your struggle. B. Tell your audience about your search for solutions to your struggle (A). Tell them how you solved the problem for yourself. Name the breakthrough that led to the C (the success). C. Talk about your success and how your life changed with your success.

The order of these three steps is a must. Clearly delineate from point A to point C. Struggle>search >success. Your target audience won’t believe the success if they don’t see the struggle. Make sure you talk about the struggle.

4. Share the solution/the system/the answer concept

Tell them about, “This one system to follow,” or, “This set of steps to follow,” or, “If you had this mindset you’ll have success like I have.”

5. Talk about features

Tell your audience about the benefits they’ll have in their life if “they had what you have,” or, “they know what you know.” Tell them how their life will change and how their family’s life will change. Then, describe the features. The features could be immediate access to video training or a workbook — so that they can accomplish X (less debt, more passive income, a healthier lifestyle).

6. Price juxtaposition

Never tell them the price first. Tell them the value first. Make the value more significant than the price.

7. The bonus

If you buy (this system/eBook/these steps), we’re going to throw in X. Make the bonuses as good as the first thing you’re selling.

8. Testimonials

Now add stories from people who are enjoying what you’re selling and love it. If you’re just starting and you have no testimonials because no one knows who you are yet, enlist a cousin, friend, or neighbor to write them first for free. That’s how you start. Even the most successful influencers start this way. You just have to start.

9. Call to action

Add a call to action button. “Click the button below because there are only ten (eBooks, Guides, training videos) left for sale.” Or, “Click the button below now, this offer is only available for 20 more hours.” Or, “I’m not going to tell you about this product again.”

10. The surprise

Drop another bonus and roll more testimonial videos. “Oh, I forgot to tell you, this offer includes this free eBook to help you do X.”

11. The guarantee

This is important because the research shows that more people will buy something if you offer it with a guarantee. Ask yourself, ‘How willing am I to give something away for free?’ ‘How much do I believe in my product?’

Give a 30-day back guarantee and make sure you give a buyer back their money when they ask for it. Always honor a guarantee. Then, launch the video and make money while your sleep, à la James Altucher.