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hey are key supporting characters or the antagonist. Don’t add more than necessary; less is more, especially in a presentation. Define their goals and desires, and if you are going to explain their personality, remember that in addition to using adjectives, you can also describe them through situations or actions that they would do — and that reflect precisely those adjectives. Finally, be careful not to go into too much detail about their backgrounds, as this can usually be dispensed with unless it is necessary to make sense of the characters.3. Define your universe.In what world does your story take place? The universe is the set that makes up the time, the place, the culture or shared values, the ways of relating or even the professions or families when it is something very immediate or every day.How are its rules shown? Note in the pitch deck how the dynamics of the universe will directly affect the characters and what relationship will be established between the two. Ultimately, everything should go hand in hand with the story’s theme.<figure id="b23c"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*JGNV1cHu2yyuM0L0yIS_BA.jpeg"><figcaption>Source: Clúster Audiovisual</figcaption></figure>4. Season storyline and episode synopses.In the case of a series, the season plot would be equivalent to the synopsis of a feature film. Again, this implies that the beginning, the essentials of the development and how the ending is going to end should be explained. It reflects the dramatic arcs of the characters in a clear way. At the same time, it is not always a requirement to include chapter synopses, but it is recommended. They are based on the<a href="https://www.filmarkethub.com/blog/el-mapa-de-tramas"> plot map</a> and although they can be very brief, they help the producer to get an idea. If they are included, write short, evocative paragraphs that encourage the receiver to want to know more about the

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next chapter.As a last detail, unless you are betting on a miniseries, consider whether you want to propose potential plots that could be developed in a supposed next season.5. Select your references.Having references is ideal. However, like everything else, you have to be moderate. If there are two, wonderful, if there are three, that’s enough; adding more can send confusing ideas. Be clear about whether it is a narrative, visual, thematic, character or another type of reference, and don’t hesitate to point out if your story is a mixture of the sum of two works (“X meets X”, as they say), which can also help you if you don’t find any production that fits perfectly with yours.6. Other relevant information.If your project already has a script, with talent attached, with the support of a producer, with advanced copyright negotiations (in the case of an adaptation)… Consider incorporating this information if you think it will benefit you.7. Visual appearance.Although it is not the most decisive element of a deck, it is also important. Make sure that the document’s appearance is in keeping with the tone you want the story to have. At the same time, don’t overload it with ornaments or anything that hinders the reading, such as backgrounds that don’t contrast well with the text, or that are merely aesthetic and are not adding meaning to the content. A simple, neat and tidy pitch deck, with a balance between text and images, is usually a good bet.You can consult more information related to the development of sales materials and scripts in the masterclasses of our accelerator for projects in development: Series Hub. To view them, remember that they are available for<a href="https://www.filmarkethub.com/full-access"> FULL ACCESS</a> users in the<a href="https://app.community.nectios.com/filmarket-hub"> exclusive training community</a>.</article></body>

How To Make A Good Pitch Deck For Selling Your Project

A pitch deck is the sales material that is displayed during the pitch. The creators of a story, whether they are screenwriters, directors, etc. should always bear in mind this practical tool with which it is more effective to sell a project. Aware of its importance, we dedicate this post to sharing some tips on how to create a good pitch deck.

1. Logline and synopsis. 2. Describe your characters. 3. Define your universe. 4. Season storyline and chapter synopsis. 5. Select your references. 6. Other relevant information. 7. Visual aspect.

1. Logline and synopsis.

Finding a good logline is not an easy task, and although it will always be in your favor to add one with a hook, if you are not convinced by any of them, don’t put them just for the sake of it, because they could subtract more than they add. Regarding the synopsis, this must be in the deck. Be direct and as concise as possible, explain what is relevant. Normally a synopsis should answer: Who are my protagonists? What do they want? Why do they want it? What are they doing to get it? Who or what is stopping them? What do they have at risk that they are putting at stake? How far would they go to achieve it? All this, of course, while making clear what the central conflict of the story is.

According to executives, it is generally inadvisable not to explain the ending in the synopsis. The suspense is for the audience, not for an investor or a production company who wants to know the strengths and weaknesses of the project in order to decide whether they want to invest in it.

2. Describe your characters.

It’s all about the characters. So introduce in the deck those you think are appropriate apart from the main character(s), whether they are key supporting characters or the antagonist. Don’t add more than necessary; less is more, especially in a presentation. Define their goals and desires, and if you are going to explain their personality, remember that in addition to using adjectives, you can also describe them through situations or actions that they would do — and that reflect precisely those adjectives. Finally, be careful not to go into too much detail about their backgrounds, as this can usually be dispensed with unless it is necessary to make sense of the characters.

3. Define your universe.

In what world does your story take place? The universe is the set that makes up the time, the place, the culture or shared values, the ways of relating or even the professions or families when it is something very immediate or every day.

How are its rules shown? Note in the pitch deck how the dynamics of the universe will directly affect the characters and what relationship will be established between the two. Ultimately, everything should go hand in hand with the story’s theme.

4. Season storyline and episode synopses.

In the case of a series, the season plot would be equivalent to the synopsis of a feature film. Again, this implies that the beginning, the essentials of the development and how the ending is going to end should be explained. It reflects the dramatic arcs of the characters in a clear way. At the same time, it is not always a requirement to include chapter synopses, but it is recommended. They are based on the plot map and although they can be very brief, they help the producer to get an idea. If they are included, write short, evocative paragraphs that encourage the receiver to want to know more about the next chapter.

As a last detail, unless you are betting on a miniseries, consider whether you want to propose potential plots that could be developed in a supposed next season.

5. Select your references.

Having references is ideal. However, like everything else, you have to be moderate. If there are two, wonderful, if there are three, that’s enough; adding more can send confusing ideas. Be clear about whether it is a narrative, visual, thematic, character or another type of reference, and don’t hesitate to point out if your story is a mixture of the sum of two works (“X meets X”, as they say), which can also help you if you don’t find any production that fits perfectly with yours.

6. Other relevant information.

If your project already has a script, with talent attached, with the support of a producer, with advanced copyright negotiations (in the case of an adaptation)… Consider incorporating this information if you think it will benefit you.

7. Visual appearance.

Although it is not the most decisive element of a deck, it is also important. Make sure that the document’s appearance is in keeping with the tone you want the story to have. At the same time, don’t overload it with ornaments or anything that hinders the reading, such as backgrounds that don’t contrast well with the text, or that are merely aesthetic and are not adding meaning to the content. A simple, neat and tidy pitch deck, with a balance between text and images, is usually a good bet.

You can consult more information related to the development of sales materials and scripts in the masterclasses of our accelerator for projects in development: Series Hub. To view them, remember that they are available for FULL ACCESS users in the exclusive training community.