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Abstract

3">The community is growing on LinkedIn and it is moving away from the strict professional line towards a more human conversational approach. Use it!</p><h1 id="9333">Use Other Social Platforms</h1><p id="f160">If it fits your audience and you have time to try it, you can use Quora, Pinterest or Instagram.</p><p id="dbe3">Try what works for you. But because the audience is different over these, you don’t need to worry about spamming your followers.</p><h1 id="dd14">Add Your Older Stories Under Your New Stories</h1><p id="5c8c">It’s the easiest way to get extra reads. Add embedded stories at the end of your newest article.</p><p id="0044">While it is advised against to use embedded links in the middle of your story as it might break the reading flow, it’s not disturbing at the end of the text. And while your curated articles get distributed over and over again, your non-curated ones no matter how great they might be can get forgotten. Don’t let them be forgotten.</p><p id="0242">Add maximum two or three stories and choose a strategy:</p><ul><li>Post your best selling articles to get more reads.</li><li>Post your underrated ones with catchy titles.</li><li>Mix them up for greater coverage. (Thanks for the advice <a href="https://medium.com/@vanessatorre">Vanessa Torre</a>)</li><li>Or just do it randomly to show your versatility.</li></ul><h1 id="ed53">Change Your Featured Story Regularly</h1><p id="7315">If you ever look at the weekly statistics email, Medium is telling you where your followers come from. It can be through an article or through your profile. If it’s through an article, use that to spread the word about other articles (see embedding articles, above).</p><p id="d2b4">If there are followers coming from your profile then you have a chance to increase reads by spicing up your profile every now and then.</p><p id="ecc9">Change the featured article on your profile regularly- add a new one every 2–4 weeks for showing your best work. (Advice coming from <a href="https://medium.com/@zuvaseven">ZUVA</a>.)</p><h1 id="e432">Use Publications</h1><p id="e13c">Publications are a great way to increase your reads without further effort. They will usually promote you and they have a large enough follower base — the good ones definitely larger than your own followers' number.</p><p id="0704">If you hate to wait, look for publications who accept your submission even with published articles. A good way to do this is to follow their usual procedures with submitting quality stories for the first few times and when they can be sure of your output they will accept it even if you publish afterwards.</p><p id="9b84">Try to make friends with Medium partnered publications too. They are the big pubs who have the capacity to curate your pieces internally. Working together with them will assure you both coverage and if you deserve, curation too. Please note that internal

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curation capacity doesn’t automatically mean curation but you have good chances.</p><p id="50b9">It’s not a full list, but of these, I know that they are partner publications:</p><ul><li>Mind Cafe</li><li>Better Marketing</li><li>Better Programming</li><li>Better Humans</li><li>Towards Data Science</li><li>PS I Love You</li></ul><h1 id="07be">Try to Get a Column and Advertise It</h1><p id="1787">Are you passionate about some specific topic? Could you write about it regularly? Or do you already do it?</p><p id="ad85">Maybe you could get yourself a column with a smaller or medium-sized pub. Or even with a bigger one. There is no shame in asking. Once you get in there, your work will have a regular place and a regular frequency to be published. And who doesn’t want a name for themselves?</p><h1 id="5296">Send Out Thematic Newsletters</h1><p id="9a37">If you already have an email list, it’s great. (If not, start with <a href="https://substack.com/">Substack</a> today, and start growing your email list at the bottom of your articles. External forms are not allowed, but you can use links.) Send out newsletters arranged around a special strategy:</p><ul><li>Use a theme where you send one new and several older related articles.</li><li>Create a special edition about a certain topic using all your related articles eg: imposter syndrome</li><li>Use different days for your new work and for the old.</li></ul><p id="a07b">So, here’s your regular to-do list for your own articles:</p><ul><li>Write</li><li>Edit</li><li>Add your embedded articles</li><li>Add your newsletter link</li><li>Publish with or without a publication</li><li>Share on Twitter</li><li>Share on Facebook</li><li>Share on LinkedIn</li><li>Share on Instagram, Pinterest or Quora</li><li>Share it in a newsletter</li><li>Repeat</li></ul><p id="64c9">The promotion bit takes no more than 5 minutes. I swear. Try it.</p><p id="c710"><i>(And by promotion I don’t mean your participation in the facebook communities, but just sharing your links on your own profiles. Reading other authors’ work and being a decent member there takes time, and you should totally do that — that will be more than 5 minutes.)</i></p><h1 id="b503">Uplift Others</h1><p id="2f81">No, not in a transactional way. But just because you’re nice and it’s easy.</p><p id="7269">If you keep sharing other people’s work on Twitter, Facebook, Linkedin, Quora, they might start sharing yours, assuring a few extra eyes. But if not, you were still being a nice person. And a good article worth sharing — regardless of being yours or not.</p><p id="5855">And remember, self-promo is only bad if it’s done wrong.</p><h1 id="b682">Mind Cafe in Your Inbox</h1><p id="796f">Want to stay up to date with our top-performing posts each week? Sign up for email updates by following <a href="https://www.mindcafe.co/mailing-list"><b>this link</b></a>.</p></article></body>

How to Increase Your Views and Reads In 5 Minutes

Sometimes the obvious ways are the most effective.

If you are a writer, and you write to get read, you need readers. Duh! Whether you are starting just now or you have an established audience, there are people out there who want to read your work.

The writer groups on Facebook can be really great to promote your work, and it’s also a great way to connect with like-minded people.

If you participate in the group’s life and you share your work in the daily threads you will quickly build up a smaller tribe that will follow you on other social media outlets as well.

There are quite a few things that seem way too obvious, yet we usually fail to do them. It can sound a bit daunting, but if you get into a routine of spending 5 more minutes of promotion time with each article you publish, you will be better off.

I believe in the non-intrusive promotion, where you offer the opportunity yet you are not too pushy. I collected a few of these practices that you could be doing regularly.

Share Them on Your Facebook Timeline

How many writer friends do you have on your Facebook profile? Mine is somewhere around 300 which is already a crowd that has the potential to increase my reads. Even if my published articles get lost in the threads of the facebook groups, I still have at least 3–5 people liking and commenting on the links I share.

Add a few sentences or copy a quote as an introduction. Share the friendlink so no one should have a bad experience about not being able to read beyond the paywall. The paying members’ reads count anyway.

Share Them on Twitter

Just as easily as on Facebook you can share on twitter. Tag the publication you are published at and use a couple of hashtags to increase your visibility.

Twitter hashtags for writers:

#amwriting
#writerslife
#WriterWednesday
#writetip
#wordcount
#followfriday
#fridayreads

Share Them on LinkedIn

Not everything works on LinkedIn but anything that can be remotely professional, anything related to writing or self-help already has a readership there.

Use relevant hashtags and tag the publication too.

The community is growing on LinkedIn and it is moving away from the strict professional line towards a more human conversational approach. Use it!

Use Other Social Platforms

If it fits your audience and you have time to try it, you can use Quora, Pinterest or Instagram.

Try what works for you. But because the audience is different over these, you don’t need to worry about spamming your followers.

Add Your Older Stories Under Your New Stories

It’s the easiest way to get extra reads. Add embedded stories at the end of your newest article.

While it is advised against to use embedded links in the middle of your story as it might break the reading flow, it’s not disturbing at the end of the text. And while your curated articles get distributed over and over again, your non-curated ones no matter how great they might be can get forgotten. Don’t let them be forgotten.

Add maximum two or three stories and choose a strategy:

Post your best selling articles to get more reads.
Post your underrated ones with catchy titles.
Mix them up for greater coverage. (Thanks for the advice Vanessa Torre)
Or just do it randomly to show your versatility.

Change Your Featured Story Regularly

If you ever look at the weekly statistics email, Medium is telling you where your followers come from. It can be through an article or through your profile. If it’s through an article, use that to spread the word about other articles (see embedding articles, above).

If there are followers coming from your profile then you have a chance to increase reads by spicing up your profile every now and then.

Change the featured article on your profile regularly- add a new one every 2–4 weeks for showing your best work. (Advice coming from ZUVA.)

Use Publications

Publications are a great way to increase your reads without further effort. They will usually promote you and they have a large enough follower base — the good ones definitely larger than your own followers' number.

If you hate to wait, look for publications who accept your submission even with published articles. A good way to do this is to follow their usual procedures with submitting quality stories for the first few times and when they can be sure of your output they will accept it even if you publish afterwards.

Try to make friends with Medium partnered publications too. They are the big pubs who have the capacity to curate your pieces internally. Working together with them will assure you both coverage and if you deserve, curation too. Please note that internal curation capacity doesn’t automatically mean curation but you have good chances.

It’s not a full list, but of these, I know that they are partner publications:

Mind Cafe
Better Marketing
Better Programming
Better Humans
Towards Data Science
PS I Love You

Try to Get a Column and Advertise It

Are you passionate about some specific topic? Could you write about it regularly? Or do you already do it?

Maybe you could get yourself a column with a smaller or medium-sized pub. Or even with a bigger one. There is no shame in asking. Once you get in there, your work will have a regular place and a regular frequency to be published. And who doesn’t want a name for themselves?

Send Out Thematic Newsletters

If you already have an email list, it’s great. (If not, start with Substack today, and start growing your email list at the bottom of your articles. External forms are not allowed, but you can use links.) Send out newsletters arranged around a special strategy:

Use a theme where you send one new and several older related articles.
Create a special edition about a certain topic using all your related articles eg: imposter syndrome
Use different days for your new work and for the old.

So, here’s your regular to-do list for your own articles:

Write
Edit
Add your embedded articles
Add your newsletter link
Publish with or without a publication
Share on Twitter
Share on Facebook
Share on LinkedIn
Share on Instagram, Pinterest or Quora
Share it in a newsletter
Repeat

The promotion bit takes no more than 5 minutes. I swear. Try it.

(And by promotion I don’t mean your participation in the facebook communities, but just sharing your links on your own profiles. Reading other authors’ work and being a decent member there takes time, and you should totally do that — that will be more than 5 minutes.)

Uplift Others

No, not in a transactional way. But just because you’re nice and it’s easy.

If you keep sharing other people’s work on Twitter, Facebook, Linkedin, Quora, they might start sharing yours, assuring a few extra eyes. But if not, you were still being a nice person. And a good article worth sharing — regardless of being yours or not.

And remember, self-promo is only bad if it’s done wrong.

Mind Cafe in Your Inbox

Want to stay up to date with our top-performing posts each week? Sign up for email updates by following this link.