How to Get Started with Content Syndication on Twitter

If no one reads your story: did it ever happen?

All I want to do is write. My writing mantra is, Write without fear, and then edit it without mercy, but what is the one thing we writers need to do after publishing a story? Find our audience.

We live in a world where your content can go unnoticed. Every day while the web is limitless, the readers’ time is not. If you are writing time-sensitive content like news or opinions, it can get lost in a sea of content, where writers who know how to reach their audience get the reader’s attention.

One way to reach your readers is to be active on social media. What happens next? How does it spread and gain more visibility? There are multiple steps involved in making sure that your content spurs more engagement and shares.

But what I want to share with you is how to use social media for content syndication.

What is content syndication?

Content syndication is when web-based content is re-published by a third-party website. Any kind of digital content can be syndicated, including blog posts, articles, infographics, videos, and more.

Think of Friends, yes, the comedy series from the 90s, where six friends sit on a couch inside Central Perk, a coffee shop somewhere in Manhattan. They talk about love, among other things, like we, who lived in the 90s, talk about.

Today it is still on Netflix, call it reruns, but in an age where content remains king, it is one of the most coveted TV content. Each cast member earns $20 million a year for doing nothing, and it will continue to earn millions for each cast member, their passive income, as the series moves to Warner Media. Let this sink in for a minute, for doing nothing.

So, do you want more readers?

Of course, you do.

Neil Patel wrote The Step-by-Step Guide to Syndicating Content where he said; When you’re just starting out, gaining maximum exposure is your priority.

I found a Twitter hack, making it easy for any writer to use Twitter for their content syndication strategy.

Why use Twitter?

As Tim Denning wrote, ‘Twitter is now for long-form bloggers.’

Twitter is no longer the social media platform for short bursts of self-expression of 140 characters coupled with gifs. It is more than a place where people rant about Trump or where Trump rants.

Twitter introduced voice tweets and stories called fleets, and what every writer can use to help them find their audience, Twitter thread.

How to create a Twitter thread

I will let Twitter do the talking: head over to how to create a Twitter thread.

A Twitter thread is a series of tweets. It is storytelling in the form of tweets. A story can be broken into tweets; there is still a limit of 280 characters for each tweet.

I was able to create 31 tweets in a single Twitter thread with my story, Artificial Intelligence Creates Fake Faces — and They Are as Real as It Gets

So you are thinking — it will be difficult to cut a 1000-word story into 280 characters, and it is if you do it manually.

Here is my big reveal, a free tool that you will love as much as I do. As always, when it comes to social media, my source is Matt Navarra.

Let me introduce you to Typefully.app — Write & publish great tweets, without distractions. It was number 3 on the product of the day list at Producthunt when it first went live on December 9, 2020.

You can get Typefully here. ( Full disclosure: I’m not in any way affiliated with Mailbrew, the company behind typefully.app.)

Now, I can serialize my stories on Twitter.

One of the things I geek’d about is social media. I know Google crawls Twitter, and with it comes link juice. Twitter has a high domain authority, and you are more likely to find tweets on search engine results pages (SERP) than Facebook posts.

Twitter is where people share and consume the news, and there are occasions when a Twitter thread has become viral. Also, don’t forget that Twitter has 330 million monthly active users.

Tim Denning wrote, how we can use Twitter thread to reverse engineer the content creation process, a gem of a productivity tip from Tim.

I want to add my own Twitter hack; that Twitter thread is how I serialize my stories, a tool in my content syndication strategy that can help me find new readers, my audience.

Syndicated content SEO

By serialising my stories on Twitter, Google may see it as a duplicate content but here is what Google has to say, Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.

Best Practices and Tips in Content Syndication on Twitter

Each tweet is one piece of content, and with the right keywords, your tweet can rank on Google. Each tweet has its own URL link, and each URL link is crawled by Google, where more is always better.

The beauty of syndicating content on Twitter, if your tweets get traction or people find it interesting, it can get you fresh views for your stories. One tip I want to share always links back to the original blog post at the end of the Twitter thread, where readers can consume your content in one go.

6 Tips on using Twitter thread for storytelling

1. Add the phrase, ‘A Twitter thread,’ it sets the tone for the reader that it is a thread.
2. If there are five tweets, mark each tweet as 1/x. (change x to the number of tweets).
3. Use keywords as your Twitter hashtags. Add one or two to each tweet.
4. Link back to the original post.
5. Add your byline at the bottom of the final tweet on the thread.
6. Add a call to action on the final tweet, encourage readers to like, RT, and comment.

How to use Typefully.app

💡 The solution

We tried to imagine what could be an amazing writing experience for condensed ideas that our favorite thinkers and creators would enjoy — so we started working on Typefully, a distraction-free write-only interface for Twitter.

✏️ How does it work?

It’s simple: Typefully lets you write without distractions and shows a live preview of your writing on Twitter. It’s already pretty powerful, and for example, you can schedule tweets and threads with natural language input.

After clicking on the Schedule button, write “in 3 hours” or “tomorrow at 4 pm” or “on December 6,” and we’ll take care of it. You can also press Cmd+Enter to completely hide any interface and go fullscreen for a 100% focused writing experience. — Fabrizio Rinaldi, co-founder and designer at Mailbrew

Typefully.app is the closest you can get to an edit tweet button, a feature that may never happen, according to Jack Dorsey.

Being a text editor, you can proofread your Twitter thread before sending it to Twitter.

Watch the full video.

Final thoughts on content syndication

This is one way to use Twitter to help us find our audience. As writers, we can dream of the kind of money the Friends cast make on syndication. We can earn passive income from our content. It doesn’t need to end in one platform. We can continue to repurpose our content on other websites. And on social media, you can start syndicating your stories with Twitter threads.

There are other ways to do content syndication. This may appear like a content syndication hack, but by keeping it easy to do, you don’t lose time writing your next story because, as a writer, that is all we want, write.