How to Easily Repurpose Your Ebook Into a Powerful Ecourse
Why stop at an ebook when you can build an empire?
Once you have created an eBook out of your articles, you can quickly and easily repurpose and repackage it into an e-course. All it takes is the following three steps:
1. Break each chapter into an e-course episode
You break each chapter into an e-course episode. In other words, it’s one autoresponder message for each chapter, for each tip. You want to have both in your arsenal of products. You want to have e-books and you want to have e-courses.
With an autoresponder, this is how you create it. The reason I said not with a simple one is that a simple autoresponder technically means something that sends one message, like when you send an email to someone and you get back a message that says, “I’m on vacation for the next two weeks.” That’s a simple autoresponder set up to send one message.
With the sequential autoresponder, what you’ve got set up is a way to send a series of messages. You could set up an e-course where they get a new message or a new chapter every week to take action on. So over time, they’re taking action. You break it up into separate e-course episodes with one autoresponder message for each chapter.
2. Sponsor each installment
This is something most people don’t do. And if you don’t do this folks, I promise you, you are leaving money on the table. You sponsor each episode, whether this is a free e-course, which is how you can make money with free e-courses, or a for-fee e-course.
At the beginning of the text in the autoresponder message you can just put in some kind of brackets like this:
=======================================
Today’s installment is sponsored by (and then you say who it’s sponsored by)
=======================================
Make sure it’s related to what you’re doing, whether it’s yours or an affiliate. Don’t leave that money on the table.
3. Create a follow-up email series
This is the second thing people fail to do with e courses and it’s just silly to fail to do this. Create a follow-up email series. Why stop with the 7 you promised them? Why not add a bonus episode? Surprise them, give them a little extra. With autoresponders and courses it is very easy to over-deliver to your prospect or customer.
BONUS Tip: Our latest Summer of Profit “deep dive” workshop course is called: “Ebook to Empire — Why Stop with an Ebook When You Can Build an Empire”
Here are your 3 powerful modules:
- How to turn your article into an ebook mini-workshop
- The Mechanics and the Possibilities — simple tech happens here
- From Ebook to Empire — how to take the content of your ebook and repurpose it into your empire of helpful and profitable info-products
As a difference and profit-making contentpreneur, you can get started here.
About Jeff Herring
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