How to Double Your Followers By Posting Every Day on Instagram
#1 marketing strategy for every new influencer and business owner struggling to make it on the most popular platform of 2020, Instagram.
If you are reading this article I assume you are thinking of growing your business or just trying to gain more attention using Instagram, which is not only effective but necessary for every business developer in 2020. Social media has made brand marketing so much more effective, yet so much more complex. Studies have shown that 75% of U.S business owners are marketing on Instagram, So there is already a tight competition going on that you must be aware of between you, other business owners, and the Instagram algorithm to make your content more available for the curious audience.
When it comes to the algorithm, Instagram uses AI and a big amount of data to show the most suitable content for each user. Your mission is to make sure that our content is approachable for Instagram users and gain as much engagement and followers as possible.
There are lots of elements affecting your accounts engagement and one of the most important ones is consistency. let me break it done for you:
- 1 post every week will be 52 posts each year
- 7 posts every week a post every day results in 356 posts each year
If you hypothetically have 20'000 reaches for each post you will have:
- 1'040'000 reaches for 1 post per week
- 7'280'000 reaches for posting every day
Which one do you prefer? Don’t even bother considering. By posting every day you are having 6 times more progress than the average one-week post strategy followers. However, It is not as easy as it sounds. posting every day sounds great but when you break it down it can be hard. Although consistency is a key factor, other points, like post timing and content quality, play an important rule in maximizing your followers’ engagement.
Post Timing
As the account owner, you must be aware of the exact time that your followers tend to be more active and check your page. In fact, receiving engagement on your post within the first 45 minutes notifies Instagram that the post has quality content. Therefore, the platform pushes your post to be more noticeable and more frequently shown to the app’s user. Also, having a specific post time every day will represent your posting routine for your followers which means they eventually wait every day to see your post at that pre-chosen time.
when are your followers the most active?
Instagram brings some really useful tools to help you to find more about your audience. By using Instagram insights you can find out about your followers’ gender, age range, and most active times of the day. All you have to do is to go to insights on your Instagram page. Remember you should first turn your account to a business account to be able to use this feature.
Instagram changed the API to allow apps to publish automatically; so you can upload your posts to certain apps and set a specific time for publishing each post. These schedulers help you be more organized and be more focused on the actual creation of your content.
Content
Let’s say that by now to have decided to post every day and you have faced the more important issue: what should I post?
Stop overthinking
Everyday-posting means you are spending as little time as possible on your content creating but at the same time you are spending just about enough. You have to stop using too complicated apps for editing; Instead, build some pre-made presets and patterns, so your time is not going to be wasted on the additional stuff.
Be smart
Insights show that Instagram cares a lot about the amount of time that each viewer spends on your posts; Therefore, the more time spent they your posts the luckier you will be in gaining followers. You can use this feature in three ways
- Post more videos along with your photos on a daily routine
- find high quality and eye-catching pictures
- spend more time generating more engaging and meaningful captions
You must engage too
There are hundreds of accounts with the same content type as you and it’s your job to connect with them and try to join their community. Start by following the accounts that have the same intentions as you do and gradually start tagging them in your posts and commenting on theirs. By making some kind of relationship with these accounts you are presenting your work to their followers which finally leads to increasing your followers.
On the other hand, you should show your engagement by talking to your followers through comments and direct messages. It is noticeable to the Instagram algorithm when you engage with your followers and your page will be more accessible by users interested in your content.
To sum up, all these tips can be super useful as long as you use them and put enough time in them. All of them sound good in your head but they don’t work until you use them. Experiences have shown that investing your time in this specific kind of social marketing can make your business grow really quickly. Not a lot of people are doing it and the ones who do aren’t doing it the right way. Be wise. Be smart. Start today