How to Decide for the Long Run
Use these three tactics to focus on what really matters.
My wife and I met on a dating app. We were living in different cities at the time but happened to connect while I was visiting her hometown (which was also my hometown). A few months in, I faced a big decision: should I move to be with her?
Moving would mean disrupting the life I had built. I would have to give up a job I felt comfortable in. The job market in our hometown was not as favorable. I would be giving up my friends. I would be giving up parts of city life I loved.
The benefit of moving was obvious: I would get to be with my future wife. In retrospect, this decision may seem obvious but nothing ever is, at the moment. The key principle I used to decide was focusing on what I wanted in the long run. Here are three tactics I used to decide: the 10–10–10 rule, the regret minimization framework, and memento mori.
The 10–10–10 Rule
This rule was developed by author Suzy Welch. The concept is simple. As you ponder a particular option for a decision, ask yourself:
- How will you feel in 10 minutes about it?
- How will you feel in 10 months?
- How will you feel in 10 years?
The mental exercise forces us to step out of our myopic present selves and consider someone we care deeply about but do not know: ourselves in 10 years.
In my case, the rule was clear. If I chose to move, in 10 minutes, I would feel no different. In 10 months, there would be a lot of change, but I would be looking forward to building a new life together. In 10 years, I would have no regrets about moving, but if I did not, I would always wonder “What if…?”
Regret Minimization Framework
This framework takes the 10–10–10 rule to its extreme. The idea is to consider your life backwards. Imagine your 80 year old self looking back at the path you took. What would they say?
The idea was popularized by Jeff Bezos. Before starting Amazon, he had to make a similar career decision. He realized his 80 year old self would most regret not trying to start Amazon, rather than trying and failing.
Like Bezos, my 80 year old self would most regret not moving and seeing what potential our relationship held. And if I moved and the relationship failed? So what — I have had relationships fail before. It sucks but you move on, knowing you gave it your all.
Memento Mori
The phrase memento mori is a Latin phrase that roughly translates to ‘remember that you too shall die.’ Morbid, I know, but useful for gaining perspective. Your concerns did not matter before your birth, and will not matter after you die. This is not an excuse to turn to nihilism, but rather to focus on what you do have: your reasoned choice.
Steve Jobs’ famous 2005 Stanford commencement speech provides a more modern take on this:






