How to Cook a Recipe For Innovation and Boost New Ideas in The Process

Don't forget that big ideas transform our economic and social reality, innovation is the engine of change.

Ideas have to be worked out, previous patterns have to be broken and acquire knowledge to make new proposals, which are different from what is offered in the market. Innovation is the engine of change and in the medium term, the only known formula for the survival of the company. We are going to talk about how to stimulate critical thinking. Here’s a recipe for cooking innovation.

“The difficulty lies not so much in developing new ideas as in escaping from old ones.” — John Maynard Keynes

Recipe

Ideas that transform economic and social reality, are the result of a change in consumer habit, the emergence of new technology, the discovery of a raw material, or basic research, among others. These changes are rare in the daily economy. The natural thing is the transformation of products and services on the ideas we already know. The business opportunity arises from an improvement, a change in the order of distribution, in marketing according to the new patterns and a long time etc.

Look around you and see where people are queuing up and waiting in line for something: there you will find a service that is unresolved or that has the capacity to improve. It can be in distribution, production, customer service, manufacturing, or any element of the value chain. Dis aggregates the elements that make up the business and the connections they have. Find out what’s failing and you’ll find a business opportunity there.

“I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.”—John Cage

Gather ingredients

The generation of new ideas comes from the creation of value with a different proposal: when you are willing to pay for a service that solves your problems, you have already had an idea. I don’t know if this is original, but it does solve a lawsuit. If you don’t know where to start, think about what products or services are required and not so much about how they are solved.

Look at the behavior of your customers. The Internet and social networks are an ideal showcase for your needs, real conversations and concerns. We sometimes abandon beliefs: “it seems to me that my clients want” or “my clients always do this or that.” Innovation requires putting the focus on your business sector, figuring out what competition offers, and comparing yourself.

You can generate new ideas by creating a map that puts all these elements together, that associates products, brands, customers, needs that are covered, competitors, substitutes, or potential improvements. Viewing items can help you discover different combinations. There are dozens of tools on the web like Miro where you can create a visual canvas to help you organize all your elements.

“The world is starving for new ideas and great leaders who will champion those ideas.” — Lisa Su

Secret sauce

Follow a method. Or create your own. In any case,believe that innovation and new ideas go through different phases that resemble recipes. The first is the acquisition of information. Read reports, attend hours, follow social media trends, or identify authors who speak about your industry or business. You will reach a saturation phase when you are not surprised with a new reading.

Let’s rest. Read novels or enjoy a TV series. You can learn a lot from fiction. Write two or three ideas that can improve your business or the service you offer on a page. Let it rest again. Do social activity, sport or have a beer with friends. Read the ideas the next day. Choose the best and develop its content in all detail: how is it implemented, what decisions should I make, what would be the first step, what are the alternatives? You’re sure to find new ideas.

“It’s easy to come up with new ideas; the hard part is letting go of what worked for you two years ago, but will soon be out-of-date.” — Roger von Oech

Bake

Now it’s time to turn these into business opportunities. Take these new ideas and take them to the market. It begins with the simple: tell your idea to your friends and family, especially if they’re out of the industry. Do you understand your idea? Do you understand your value proposition? Do you know how business improves? take notes of the suggestions and rewrite the proposal if need it. If you don’t get past this stage, you’ll hardly connect with the big audience.

Presentation

Finally, it shapes your idea. Advocates the business plan as a tool to know and sort information. If you can’t write it up, just your idea will be on it… but it won’t be an innovation.

The bottom line

I learned over the years that you need to observe what’s happening around you, you need to shape your senses and be able to identify business needs.

Lines outside sores, shortage of employees or product? perhaps someone with a great amount of followers will share a post of a certain product, take out taking too long?, Proposals are taking too long to respond?, my ride sharing can’t find me?. Don’t be afraid to ask for feedback or why?

Observing how some methods fail in yours or others business can help you understand how to solve or improve the issue.

“In my own life, I found that whenever I wasn’t sure what to do next, I would go and learn a lot, read a lot, talk to experts. I don’t know how the human brain works, but it’s almost magical: when you read enough or talk to enough experts, when you have enough inputs, new ideas start appearing. This seems to happen for a lot of people that I know. “ — Andrew Ng