How to Collaborate With Your Business Hero
Rayson Choo has been dubbed The Celebrity Whisperer. He’s been fortunate enough to pick the brains of some of the most successful entrepreneurs in the world, such as Gary Vaynerchuck and Grant Cardone. Today it’s my turn to pick HIS brain and find out what makes Rayson tick.
Rayson hosts a successful podcast called The Raygacy Show, where he tries to find out simple and effective steps that millennials like himself can take to experience success in the swiftest and most effective way possible. He is proud to say that the people who have listened to the podcast have experienced personal transformation because they have gotten the tips they needed to move forward.
What’s your big why for starting your business and podcast?
In 2014 I was simultaneously fired from my job and I broke up with my then-girlfriend. During that tough time, I chanced upon Joel Brown’s podcast called Addicted 2 Success. This inspired me to have my own interview series. I started in 2017 via Facebook Live.
I realised that many people were misusing Facebook Lives by recording negative events like fights or road accidents, so I decided I wanted to add a positive voice to that medium. I wanted to educate, inspire and add some positivity to the entrepreneurship community, as it’s widely known that 70% of small businesses and start-ups will fail by the end of the decade.
How do you hope your work will impact the world?
The mission of the podcast, eventually also resulted in starting my coaching business. I want aspiring entrepreneurs to learn first-hand how to become an authority figure in their niche. By using my exact blueprint, they can create a HUGE awareness of what they do, inspire the world and grow their raving fan base. On top of that, I teach them how to network authentically and without boot-licking these seemingly inaccessible connections such as celebrities, influencers and high-net-worth people.
I hope that through my work, aspiring entrepreneurs will be able to have a better understanding of themselves. I hope that it will lead to open multiple doors of opportunities for them, such as connecting, networking and even collaborating with these big players without paying them hundreds and thousands of dollars.
What are your happy moments, and how does your business contribute to them?
My happy moments are when I get to see my clients grow as individuals. Seeing their mind shift from a negative mindset to a growth and positive mindset, getting to see them having their epiphanies, doing the necessary work and reaching their goals? It truly makes me happy.
Of course, having additional income from my business allows me to give back to my family and my community. Seeing them happy makes me feel happy as well.
How do you define success?
Success is not like what society has portrayed. You do not need fast cars and luxurious items to validate your achievements. Those might be good for your branding, but they’re really just a bonus. What’s important, is the substance in you and the value that you can provide to the people around you.
So, I define success as when an individual is happy, and living life to the fullest. What do I mean by the fullest? Simply put, that means they are able to add as much value as possible to the community, based on their gifts and talents.
What is your greatest motivation for running your business?
I notice so many people always sitting on the sidelines wondering how to get closer to the Bigger Players without paying hundreds and thousands of dollars. I don’t just mean taking photos with them, either. Some of these aspiring entrepreneurs have the desire to speak and even collaborate with them. They find that their brand aligns with this person’s value and purpose in life, but they have no idea how to reach out. I want to show them how easy it is to connect, network, and collaborate with these thought-leaders. Still, truth be told, my greatest motivation for running my business? To be of value to the community and helping my parents retire earlier.
Do you have one practical tip from your business to help people empower themselves?
I live by the belief that if we all knew how much we’ve missed out on by being uneducated, disconnected, and broke, we’d be working a lot harder towards our goals. The person you will be in a year from now is based on the content you study, who you are mentored by, and the people you surround yourself with today. As stated by the great Jim Rohn:
“Formal education will make you a living; self-education will make you a fortune”.
Therefore, I implore you to start learning from the people that you’ve always looked up to. Be it by watching their YouTube channel, reading their books, listening to their audiobooks or podcasts, interviewing them in your podcast, or even hiring them as your coach. I believe you got to start now! Your 2030 self will thank you.
One way to start is for you is to set aside some time on your calendar every day to read at least one chapter. If time isn’t an issue, then you can set aside at least two hours a day to read. Like Warren Buffett has famously said:
“As a Billionaire, most people are interested in what type of cars I drive instead of asking me what types of books gave me the drive to be successful.”
Remember: The more you learn and implement, the more you earn.
Where can people find you?
For those of you who are interested in learning how to connect, network, and collaborate with your idols, I have a coaching course called Brand It Like Raygacy. In this 10-week coaching programme, you’ll learn:
- More about yourself through my very own M.I.N.D. System, as I believe Clarity is King.
- How to grow your brand through my B.M.W. Method.
- How to network with High Ticket Personas and how you can add value to them through social media.
Contact me through any of the platforms below to learn more about how we can work together.
Instagram | Linkedin | Facebook | Podcast
About FEM
FEM stands for Feminist Entrepreneurs Magazine (or Finally Eradicating Misogyny, if you’re feeling cheeky), and is a House of Hives publication. We started this magazine to support entrepreneurs who feel disenchanted with the 24/7 hustle culture, the competitive narrative of toxic masculinity and narrow definitions of success, value and wealth that it peddles. We want to talk about balance, the importance of mental health, the power of collaboration and diversity, and much more.
We hope to inspire and support entrepreneurs as they build their businesses in enjoyable and sustainable ways, by sharing stories and tips from thought-leaders and change-makers. Join the mailing list to have the FEM e-magazine sent directly to your inbox.
Originally published at https://www.houseofhives.com on July 22, 2021.