avatarEvan Kelly

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only talk about ONE specific thing.</p><p id="0d2c">But is this the best approach?</p><p id="480d">Let’s assume you’re interested in:</p><ul><li>Movies</li><li>Video Games</li><li>History</li></ul><p id="7fc9">At first glance, these three topics may seem unrelated.</p><p id="e288">But you can bring them together in a way that is fascinating to your potential audience.</p><p id="4851">You can create issues of your newsletter around:</p><ul><li>Upcoming film adaptations of your favourite video games.</li><li>The history of cinema.</li><li>Reviews.</li></ul><p id="476f">By using the <a href="https://readmedium.com/the-rise-of-atomic-newsletters-b7282e66b8d3">atomic newsletter approach</a>, you <i>may</i> discover your audience is most interested in reading about film adaptations of popular video games.</p><p id="d5b6">You can then start creating more content around that sub-niche:</p><ul><li>Top 10 Movies Based on Video Games</li><li>7 Video Games Hollywood Should Make into Movies</li><li>Why Does Every Tomb Raider Movie Suck?</li></ul><p id="a797">From here, you can continue to curate content, analyze results, and discover more winning topics to include in your newsletter.</p><div id="ee8c" class="link-block"> <a href="https://readmedium.com/finding-freedom-in-the-newsletter-economy-244fccff09a5"> <div> <div> <h2>Finding Freedom in The Newsletter Economy</h2> <div><h3>How Writing About Your Passions Can Help You Escape the 9 to 5 and Create Your Ultimate Dream Life</h3></div> <div><p>medium.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/0*_x3YJDov6VdcYrOD)"></div> </div> </div> </a> </div><h1 id="9d77">Finding a Starting Point for Your Niche</h1><p id="ed9d">The best place to begin if you’re unsure where to start is with one <i>(or more)</i> of the three big niches:</p><ul><li>Health</li><li>Wealth</li><li>Relationships</li></ul><p id="0542">If you’re like most people, you probably have an interest in improving your life in one or more

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of these areas.</p><p id="d97c">A 29-year-old single male, who is also interested in technology, might launch an atomic newsletter that curates dating advice with a focus on apps that use geotargeting, like Tinder.</p><p id="ab88">A 35-year-old mother of four, who is interested in fitness, might launch an atomic newsletter that curates content around maintaining a healthy lifestyle as a busy parent.</p><p id="1ac7">The atomic newsletter approach allows you to start quickly and adjust easily, according to what the data tells you.</p><div id="71a3" class="link-block"> <a href="https://readmedium.com/top-5-best-ways-to-monetize-your-newsletter-d45fcd31073a"> <div> <div> <h2>Top 5 Best Ways to Monetize Your Newsletter</h2> <div><h3>80% of these methods generate passive income.</h3></div> <div><p>medium.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/0*EaRd__iN94swzYKd)"></div> </div> </div> </a> </div><h1 id="159f">The Path of Least Resistance</h1><p id="bf9a">Finding a niche for your newsletter isn’t difficult.</p><p id="b75f">In fact, it can be as simple as looking at:</p><ul><li>Websites you visit.</li><li>YouTube videos you watch.</li><li>Hobbies you enjoy.</li></ul><p id="58c2">By analyzing where you place your attention on a daily basis, you can determine what type of content to curate and share with your audience when you first launch.</p><p id="bf38">As you grow, let your audience inform the original content you produce.</p><p id="e869">Can you think of an easier way to approach finding a niche for your newsletter?</p><h2 id="c59b">About The Author</h2><p id="f28f">My name is Evan 👋 I’m a happily married ❤️ father of three boys 👨‍👦‍👦 who likes to drink black coffee ☕️ and read Jack Reacher novels 📚 I also love newsletters! 📩</p><p id="436a"><b>If you want daily tips on how top creators start, grow, and monetize their newsletters join <a href="https://newsletteralchemy.com/">Newsletter Alchemy</a> here.</b></p></article></body>

How to Choose a Niche for Your Atomic Newsletter

Build a community of fans around topics you love!

Photo by Hal Gatewood on Unsplash

“What should I write my newsletter about?”

Is this simple 7-word question preventing you from starting your newsletter?

If so, you’re not alone.

However, the answer to that question is easy to uncover.

Start an Atomic Newsletter

The fastest — and easiest — way to find a winning niche is by going atomic.

Atomic newsletters allow you to quickly determine what type of content your audience is interested in receiving from you.

They also give you room to explore your passions and natural curiosities in a way that others find helpful.

By curating content for your readers, you become a trustworthy source of quality information surrounding your chosen niche.

But how do you use the atomic approach to choose a niche, exactly?

Start Wide and Go Narrow

Most people make the mistake of thinking you need to start by niching down to the point that you only talk about ONE specific thing.

But is this the best approach?

Let’s assume you’re interested in:

  • Movies
  • Video Games
  • History

At first glance, these three topics may seem unrelated.

But you can bring them together in a way that is fascinating to your potential audience.

You can create issues of your newsletter around:

  • Upcoming film adaptations of your favourite video games.
  • The history of cinema.
  • Reviews.

By using the atomic newsletter approach, you may discover your audience is most interested in reading about film adaptations of popular video games.

You can then start creating more content around that sub-niche:

  • Top 10 Movies Based on Video Games
  • 7 Video Games Hollywood Should Make into Movies
  • Why Does Every Tomb Raider Movie Suck?

From here, you can continue to curate content, analyze results, and discover more winning topics to include in your newsletter.

Finding a Starting Point for Your Niche

The best place to begin if you’re unsure where to start is with one (or more) of the three big niches:

  • Health
  • Wealth
  • Relationships

If you’re like most people, you probably have an interest in improving your life in one or more of these areas.

A 29-year-old single male, who is also interested in technology, might launch an atomic newsletter that curates dating advice with a focus on apps that use geotargeting, like Tinder.

A 35-year-old mother of four, who is interested in fitness, might launch an atomic newsletter that curates content around maintaining a healthy lifestyle as a busy parent.

The atomic newsletter approach allows you to start quickly and adjust easily, according to what the data tells you.

The Path of Least Resistance

Finding a niche for your newsletter isn’t difficult.

In fact, it can be as simple as looking at:

  • Websites you visit.
  • YouTube videos you watch.
  • Hobbies you enjoy.

By analyzing where you place your attention on a daily basis, you can determine what type of content to curate and share with your audience when you first launch.

As you grow, let your audience inform the original content you produce.

Can you think of an easier way to approach finding a niche for your newsletter?

About The Author

My name is Evan 👋 I’m a happily married ❤️ father of three boys 👨‍👦‍👦 who likes to drink black coffee ☕️ and read Jack Reacher novels 📚 I also love newsletters! 📩

If you want daily tips on how top creators start, grow, and monetize their newsletters join Newsletter Alchemy here.

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