How to Capitalize as an Entrepreneur on the Future Economy

The Future of Learning Has Arrived

As you already know, the world is a-changing. The way we learn and how we learn has shifted dramatically.

Where we get our information has also changed since the rise of the internet.

Thanks to the digital age and the rise of e-commerce, things that once required us to leave our homes — can now be accessed online or delivered to your doorstep.

Thanks to the internet, if you have the knowledge or a message to share — you can enjoy large paydays teaching people what you're passionate about online.

And if you’re clever enough, you too can profit by leveraging the power of the internet by showcasing your talents and abilities.

Don’t believe me? Just check out Udemy, LinkedIn Learning, Skillshare, Coursera, or even YouTube — where thousands of teachers and creators share their knowledge and earn money every day.

• The consumer e-learning market is projected to worth $325 billion by the end of 2025.
• Corporate e-learning is projected to increase by $38.09 billion between 2020–2024. (source: The Educators)

I’m telling this because that means there’s room for you too.

The piece of the pie is indeed big enough.

Even if you don’t consider yourself an entrepreneur, you can teach and share your expertise in a certain topic with others who are eager to learn and pay you for that knowledge.

Here’s how:

Warning: this article is not meant to portray any of this as necessarily easy and simple.

I’m simply giving you a birds-eye view of the entire process, broken down into 5 general steps for the sake of understanding.

Simply figuring out step one is a big challenge for many people, and that’s okay.

1. Figure Out What You’re Good At

Figure out what talents you have. What specialized skills and abilities you have either learned yourself or are gifted with.

You have to have a What.

What skills, knowledge, experience do you have that could potentially be valuable to others? Be creative.

Make a list of things, and then ask a friend to highlight the traits in you that they see as valuable to others.

This is powerful because, oftentimes, the simplest things that we do and that are already incorporated into our way of being may make it difficult for us to see it as something unique to us.

Figure out a good What.

All of us know things that others don’t, and while you may not believe you have anything to offer, I believe that you do.

It would be best to verify that your niche is an in-demand skill that people are searching for.

Do you think you could find at least 1000 loyal, diehard fans for what is, is your teaching or doing?

If the answer is yes, then you have your What.

2. Figure Out How You Do It

After you figure out something you’re good enough to potentially teach to someone else, think about how you could incorporate your own personality and style.

In other words:

• How do you present the information that makes it different and unique from the competition?
• How will your personality affect what is being taught?
• What is your view of the world, and how does it differ from other creators in your market?
• What experiences do you have that give you a unique perspective on the subject?

Make the distinction between what you do and how you do it differently.

It’s not simply what you know, and also how your personality presents that information. This is what makes you special.

People can do the same thing. It's how they do it that makes it different.

3. Package You’re Knowledge

Now that you’ve identified what it is you’re good at and how you may be able to present the information differently, it’s time to package all of that expertise together.

Your knowledge must be organized and structured in a way that makes it easy for others to learn and understand.

You need to think about how your content will be structured.

Answering the questions below should help you format the contents of your course.

• How will the information be presented?
• In what order does the information need to be given?
• Are you going to talk conversationally into the camera?
• Are you going to have the audience follow a PowerPoint while you read a script?
• How many lessons are there?
• Are there clear, concise, and actionable takeaways in each lesson?
• Does the audience receive downloadable resources with the course?
• How long will the lessons be?

Answered these questions would help provide the course framework, and it’s important to be organized.

You need to decide which platform you will host your content on. If it’s any of the platforms listed above, like Udemy or Skillshare, they will often have tools and resources you can utilize to help you structure and put your presentation together.

If you want to have more control over your theme and personality, YouTube is an excellent place to begin. (although you won’t exactly be killing it with ad revenue out of the gate, YouTube definitely has it’s advantages)

Get all of your knowledge and expertise organized and ready to go, or at least partly so and to the best of your ability.

It won’t necessarily be perfect, and that’s okay. But you want to create the best content you possibly can and provide as much value to your audience as possible. Don’t hold back.

4. Promote

Your content is ready!

You’ve thought about what skills you have. You’ve identified your in-demand target niche.

You’ve done some research, gathered some old notes, and have the contents of your course organized and ready to be presented in a clear, easy-to-understand way.

You know your information is original and district from the competition.

Your content is ready, and it’s live and available.

Now it’s time to get it in front of some eyeballs.

Firstly, if you have made it this far — bravo, this article is not meant to portray any of this as necessarily easy and simple.

I’m simply giving you a birds-eye view of the entire process, broken down into 5 general steps for the sake of understanding.

Simply figuring out step one is a big challenge for many people, and that’s okay.

Now, if you’ve created beautiful and amazing content and it’s organized and in a profitable niche, the internet will do a lot of the promotion already.

The other good news is that the platform in which your course contents are being hosted will have their own internal system for promoting the contents within.

Millions of people already visit these platforms. If you do a fantastic job of standing out with your personality and providing great value, this increases your chances of being ranked higher when people search for your topic.

There are other things you can and should do to promote your work:

• Identify Facebook and LinkedIn groups similar to your audience. Join them and start conversations
• publishing a blog/website with your bio, articles you have written, a page for your courses, and regular blog posts that demonstrate your expertise
• Share your work and contents are social media: LinkedIn, Facebook, Twitter, Instagram.
• Email everyone on your list a coupon code
• Facebook and Google Ads
• If you host the course anywhere but YouTube, that is good, but you should consider starting one and giving away free value to your audience and promoting your course in the videos/descriptions.

5. Profit

Now that your course is live, and you’ve taken some time to learn and develop your digital marketing skills to get your work out there — your rollin’ in dough.

Just kidding.

It’s not exactly like that. It will take some time and steady promotion to see the big dollar’s start to come in.

After all, maybe your first go at building a course wasn’t perfect and didn’t drive as many students as you’d imagined.

That’s okay.

You learned the process, and the worst-case scenario is you make a few hundred bucks to help you out. (it will probably be more than that, though)

Top Udemy instructors like Rob Percival have reached nearly 120,000 students and has passed $2.8 million in total earnings.

Victor Bastos has more than 52,000 Udemy students with his teachings, which have earned him a lofty $900,000.

The potential is there. The industry is growing. And you can leverage this trend by simply committing to and doing the work.

Closing

Regardless of how well your first course performs financially, you will have gained knowledge and experience to improve next time.

After all, you feel more confident than ever in your message and teaching style, regardless of whether it was a total flop or not.

You will learn, and you will be better next time.

But you have to start now.

Leverage the power of the tools in front of you, and create a better life for yourself, even if that is just some side-hustle money for gas or groceries.

Who knows, it could turn into something a lot more.

Now get creating. There’s a lot of work for you to do.

You can do it — and it will be worth it.

Cheers! Thanks for reading and goodluck.