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your pitching strategy, it’ll make you <b>stand out </b>from the crowd. It’ll make you differentiate thanks to your unconventional approach and it’ll <b>create curiosity</b> in those who receive it.</p><h2 id="7291">It Values a Customer Relationship</h2><p id="59f7">Adding a voice to the small photo of your profile will make you more <i>human</i>. In these times of copy and paste cold pitch hearing the confident voice of the seller will make a real strike in the eyes of the person you’re talking to.</p><p id="fd06">It will make the person on the other part of the screen feel like an individual rather than a number on your contact list.</p><p id="0d56">Your message will be tailored to his activities and needs and the response rate will increase.</p><figure id="4b29"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*GppR7tHzUMlCZUVtvZA2VA.jpeg"><figcaption>Photo by <a href="https://unsplash.com/@ronaldcuyan?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText">Ronald Cuyan</a> on <a href="https://unsplash.com/s/photos/people?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText">Unsplash</a></figcaption></figure><h1 id="e5e6">How to Use It Efficiently?</h1><h2 id="99c5">Use it as the first touch</h2><p id="74cc"><i>Study the profile</i> of the person you want to reach for your pitch. I suggest asking for the connection a couple of days before, in this way you will make your approach look more organic. Write down some information and prepare your audio.</p><p id="314c">The perfect length, in my opinion, is 30 seconds, or less. <b>Keep it short and effective!</b></p><p id="fa91">Tell who you are, quickly explain what your services are, and end it with a <i>call to action</i>. Record and press send, easy as that!</p><p id="43b7"><b>TIP: </b>As it’s still not a commonly used feature, it’s always best to follow up with a short message. Ex: Hello, I didn’t want to take up too much of your time, so I sent you a short voice message, have a nice day!</p><h2 id="ecc7">Use it as a follow-up</h2><p id="e334">This feature can also be used as a follow-up.</p><p id="7c03">For example as a post-purchase exchange, thanking the person who trusted you to do the job. This way you’ll create a more fertile ground for a lifelong relationship with

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them. You can also use it to ask for <b>feedback</b> on how to improve aspects of your business.</p><p id="3d03">It’s time to let cold pitching go, and replace it with a warmer approach, to a more human one.</p><p id="a191" type="7">Sell to people who are listening. — Seth Goldin</p><p id="a9c4"><b>Try it and let me know!</b></p><p id="4a2a">If you liked this, you might be interested in reading:</p><div id="f82f" class="link-block"> <a href="https://readmedium.com/how-to-make-your-readers-fall-in-love-with-you-86a5e14d00a1"> <div> <div> <h2>How to Make Your Readers Fall in Love With You</h2> <div><h3>5 ways to develop a long-term relationship</h3></div> <div><p>medium.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/1*eSPBRBV76dectqgBFCGiFA.gif)"></div> </div> </div> </a> </div><div id="2ccc" class="link-block"> <a href="https://readmedium.com/the-most-practical-advice-for-beginners-on-medium-8fd0da7e4eb6"> <div> <div> <h2>The Most Practical Advice for Beginners on Medium</h2> <div><h3>An unconventional piece of advice on writing on Medium for the first time</h3></div> <div><p>medium.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/1*vbTcSDYdgyF616-e7DhzKQ.jpeg)"></div> </div> </div> </a> </div><div id="ca39" class="link-block"> <a href="https://readmedium.com/how-to-improve-your-career-with-the-batman-effect-888ecda4e06"> <div> <div> <h2>How to Improve Your Career With the Batman Effect</h2> <div><h3>An effective trick to empower your everyday life.</h3></div> <div><p>medium.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/1*bCVR6qNTebUHaAJ4XBTm9Q.jpeg)"></div> </div> </div> </a> </div></article></body>

How to Be Outstanding on LinkedIn With This Feature

Learn how to stand out from the crowd.

Made by the author on Canva

In 2018, LinkedIn launched a new feature that not everyone knows about it.

The ability to send voice messages of one minute max to all your contacts. This feature is not widely used and known, mainly because it’s only available in the mobile app.

Photo from LinkedIn

Even I didn’t know about it until three months ago a guy selling online courses contacted me on LinkedIn.

We know it’s fairly common on the platform to receive that kind of reach out. But that time stood out for me because it was in the form of a voice message.

The promotional messages I usually receive on LinkedIn are a typical copy-paste, not at all personalized, and boring. This was different.

It was the first voice message I’ve received, and it made me wonder why it’s not a usual way to catch people’s attention on LinkedIn and how to get the best out of that.

Benefits of LinkedIn Voice Messages

Photo by davisuko on Unsplash

It Will Make You Stand Out From the Crowd

Receiving voice messages it’s not something that people are used to on LinkedIn.

Although it was introduced two years ago, there is still little use of it. By implementing it in your pitching strategy, it’ll make you stand out from the crowd. It’ll make you differentiate thanks to your unconventional approach and it’ll create curiosity in those who receive it.

It Values a Customer Relationship

Adding a voice to the small photo of your profile will make you more human. In these times of copy and paste cold pitch hearing the confident voice of the seller will make a real strike in the eyes of the person you’re talking to.

It will make the person on the other part of the screen feel like an individual rather than a number on your contact list.

Your message will be tailored to his activities and needs and the response rate will increase.

Photo by Ronald Cuyan on Unsplash

How to Use It Efficiently?

Use it as the first touch

Study the profile of the person you want to reach for your pitch. I suggest asking for the connection a couple of days before, in this way you will make your approach look more organic. Write down some information and prepare your audio.

The perfect length, in my opinion, is 30 seconds, or less. Keep it short and effective!

Tell who you are, quickly explain what your services are, and end it with a call to action. Record and press send, easy as that!

TIP: As it’s still not a commonly used feature, it’s always best to follow up with a short message. Ex: Hello, I didn’t want to take up too much of your time, so I sent you a short voice message, have a nice day!

Use it as a follow-up

This feature can also be used as a follow-up.

For example as a post-purchase exchange, thanking the person who trusted you to do the job. This way you’ll create a more fertile ground for a lifelong relationship with them. You can also use it to ask for feedback on how to improve aspects of your business.

It’s time to let cold pitching go, and replace it with a warmer approach, to a more human one.

Sell to people who are listening. — Seth Goldin

Try it and let me know!

If you liked this, you might be interested in reading:

LinkedIn
Marketing
Advice
Marketing Strategies
Pitching
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