How to Apply The Art of Seduction to Grow Your Brand and Business

Strategies from the most famous book on seduction

Seduction is a curious thing. The best seducers can get their targets to do anything and everything they want. The names of Cleopatra, Giacomo Casanova, and John F. Kennedy have all become synonymous with seduction.

Seduction is the art of enticing someone to do what you want. This does not necessarily have to be sexual or evil. It can be getting customers to buy your product, getting more people to read your blog, or, as in the most commonly understood way, woo your lover. These are all great things: growing your business, sharing knowledge, and making your significant other feel beautiful and happy.

The Art of Seduction is a book authored by Robert Greene. It explains the real techniques of seduction by looking at the best of the best throughout history like Cleopatra, Giacomo Casanova, John F. Kennedy, and many more.

From this research, there are several types of seducers that own a specific seduction technique. You will see what they are and how to apply them to grow your brand and business.

The Siren

The siren is the seducer that grabs your attention. This is the type of person who would wear fancy and flashy clothes, driving a hot car, and always being the one with the spotlight on them.

Their strategy is to make themselves seem grand and larger than life. People find them sexy because they’re showing off, making themselves by far the coolest and most noticeable. Think Instagram models and celebrity icons like Conor McGregor.

How to apply it

If you want people to notice you or your brand, you can’t be passive about it. You need to make them notice it.

Don’t just do a giveaway, do a HUGE giveaway, like Mr. Beast huge. If you’re going to start posting on social media, go hard at it. Be the one to post the craziest things and do it the most often, like a Kardashian. Your goal is to attract as much attention as possible, to get as many eyes on you and your brand as possible. Remember the saying: “there’s no such thing as bad publicity.”

The Dandy

The dandy is dangerous and edgy. They’re the ones purposefully going against the grain. Their entire selling point is that they’re different from the crowd and unique — people eat that up.

The dandy will do whatever they can to be different from the crowd. If they see a bunch of blogs saying successful people wake up at 5 AM, their next article is titled: “why you don’t need to wake up at 5 AM to be successful.” If everyone is drinking Starbucks, they’re selling their new line of fruit smoothies and saying “coffee is bad for you! Have fruits instead.”

An example of a great Dandy is Mark Manson with his book titled The Subtle Art of Not Giving a F*ck. It was published in 2016 in a time when self-help type books with fairly regular titles were (and still somewhat are) popular.

How to apply it

The strategies of the dandy are easy to apply because they’re so obvious. When you’re trying to garner attention, do everything that you can to look different.

If you’re trying to increase your product sales, highlight how your product is different from the norm. It doesn’t have to be better necessarily, it just has to be different enough that people notice it. If you’re looking for new writing ideas, look for how you can present an alternative view that catches people’s attention.

The Ideal Lover

The ideal lover offers their target exactly what they crave. If they hear that their crush is craving sushi, they’ll ask them out for sushi directly instead of just “on a date.” If they know their audience is attracted to a certain thing, they’ll dangle the carrot to win them over.

In the 1960s, John F. Kennedy sold America on the idea that it could be a thriving nation once more, dominating the world in money, war, and science with the space race. Tony Robbins sells his clients on the idea that they too can have money and happiness — if only they take his very expensive course first.

How to apply it

The trick of the ideal lover is to know what “hope” looks like for their target and to serve it to them on a silver platter. If you’re trying to run a business that offers a certain product, you need to show your customers how it fulfills what they hope for.

A financial services company convinces its customers that it can make them more money. A travel blogger promises to show their audience how they can escape their 9-to-5. A tech company sells their product by convincing their customers that the product will drastically enhance their lives.

The Charmer

Being a charmer is all about being likable. Charmers are always smiling, lighting up the room with their positive presence. They’re super nice and fun, yet very relatable to us. They make us feel comfortable and happy.

Some of the best charmers of all time are Barack Obama and Leonardo DiCaprio. Obama was a very likable President with a seemingly ordinary family. He always used simple words and made sure to relate everything he did to the average American. Leo is a Casanova in his private life, but he never explicitly shows that in front of the camera. Instead, he’s put-together, affectionate with his words, and connects with his audience on common issues like climate change.

How to apply it

People buy you first before they buy your product. They have to be convinced that you’re the type of person they want to buy from before they give you their money. You need to develop your emotional intelligence skills to make them have those feelings.

Learn how to become an excellent conversationalist. Listen to people and really try to understand them, their wants, and their needs. Sympathize with their struggles. Know how to handle yourself in various social situations. Become self-aware of your own body language and how it affects people’s perception of you.

Overall, be the person who all people enjoy working with.

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