How The Right Music can Transform Your Customer Experience

Music is changing shopping patterns by creating experiences that influence the response of customers

We are aware our customers seek to live a different experience at every time. We all take it for granted when entering a boutique, coffee shop, or supermarket we enjoy a background musical thread that will make your stay more pleasant and atmosphere.

When we talk about environmental music in the stores, we talk about enjoying music naturally, so it’s a great marketing partner not only in ads or advertising campaigns but also at the point of sale. This sound environment generates value beyond the purely commercial one, entering fully into the emotional terrain.

We enjoy music in different ways and different places, because it’s something that everyone generally likes, and it’s also related to moments of leisure, so it’s a great ally of marketing, not only in advertisements but also at the point of sale. So much so that the choice of music is a decisive element for a good customer experience in the establishment, good construction of the corporate image by the consumer, and for the retailer to see increased sales thanks to factors such as rhythm or sound. The choice of music can increase or decrease the chances of success for any business today.

“Customer service is the new marketing.” — Derek Sivers

Let’s explore some options to implement suitable environmental music in an establishment:

Soundsuit is a newcomer in the B2B streaming music industry. With a successful digital music assistant that has already seduced many innovative brands (as they mention on their web)such as BoConcept, Lexus, Design Hotels, Nestlé, Izipizi, Best Western, Porsche, The UPS Store, including thousands of independent businesses.

Sound Track Your Brand lets you select the matching music for your business from the 300+ pre-defined mood playlists that exist on their platform. You can create your custom playlists and schedule them manually.

Pandora for business. Only for businesses located in the US. Pandora and DMX partnered to deliver an interesting option to stream music business owners. With a subscription model, you can design your station and control everything on their app.

These changes in consumer behavior are a solution that encourages customers to feel positive experiences by threatening situations that might otherwise be annoying, such as waiting for the store’s genre to rise or having to queue long enough to pay.

Audio marketing leverages the emotional power of music to link users to the brand and encourages consumption. A piece of well-chosen music that is appropriate to the product offered and the public that demands it facilitates the memory of the brand image and enriches the customer’s customer journey. Also, a good musical atmosphere stimulates users to perceive consumption time as leisure time, stimulating the shopping experience.

Also, the size of the melodies should be taken into account, as it can contribute negatively if it is too high, as far as increasing the enjoyment of customers will make them feel annoyed.

The user experience according to your expectations when visiting the point of sale. For a clinic, for example, choose quiet music that facilitates patient relaxation. However, this will not be the case in a supermarket where music is an essential factor in encouraging a purchase that can sometimes be tedious for customers.

By incorporating this service, establishments can remotely activate the music channels they want to sound in their business thanks to a management panel. A cafeteria, for example, can select different channels by time slots, interspersing them with promotional announcements or campaigns in place, so that customers who are there for lunch can enjoy them.

The bottom line is that this puts us in a scenario where communication between the brand and the client is no longer one-way since music is a language that both understand very well. If a business puts high-intensity dance and deep house, those who identify with the style and feel linked to the brand will enter the store.

That comes down to full market research of your product, environment, design, and choosing the tones for your store.

“The purpose of a business is to create a customer who creates customers.” — Shiv Singh