How The New Company Capture The Indian Market
Jio case study
This is an appropriate case study to tell you how to be successful when you come in as a small person in a big market in this article we are going to look at how a new company called JIO has already beaten and succeeded many of the big companies that have already set foot in India. And in this case study, we will see what problems JIO solved and what new things they brought to the Indian market and what strategy they used to capture the whole marker.
Introduction of JIO
The company name is Reliance Jio Infocomm Limited the and brand name is JIO, The founder of the company is Mr. Mukesh Ambani
Jio is an Indian telecommunications company is founded on 15 February 2007 and this company offers only voice-over service on the 4G network. It is the largest mobile network operator in India and the third-largest mobile network operator in the world its subscriber’s count is 389.11 million (30–04–2020) and total assets are 26 billion It is a summary or introduction of this company.
Problems and strategy
“Profit By Helping Others”
Jio realized that we can only make progress by doing good to others so they offered to give us data at a very low cost. Jio is one of the world’s leading low-cost data providers Let’s see how this is possible for them.
They used a strategy called Blue Ocean Strategy
It is referred to as the market for a product where there is no competition or very little competition.
Let’s see how Jio processed this strategy at the time Jio, there were fewer people using technology like 4G and no companies were willing to bring that technology to market.
While 4G is a great opportunity for other companies to don’t consider it an opportunity, if they have 2G,3G technology, customers, don’t want to lose. Since this is a new entry for Jio, they have no other customers who have been able to take big steps.
“People Won’t Innovate If They Are Safe”
Some companies affected by this thinking are like Kodak despite being the largest company because of its inability to switch to a digital camera, it has now collapsed.
Jio uses a loss-leading strategy
This is exactly what Jio did, Jio gave people free SIM cards and three months of free 4G data This caused huge losses to Jio but many times to other companies Jio caught up with its marketing before other companies recovered from this loss.
“Make Your Enemy Strength Their Biggest Weakness”
Other companies had invested heavily in their network on 2G, 3G, and could not convert to 4G. And Other companies did not try to convert those customers to 4G due to the strong customers of other companies so Jio did this to weaken the strength of other companies.
What you need to learn from this is one thing you need to do to be able to compete with big companies even if you are starting small companies or new companies that thing is “make your enemy’s biggest strength their biggest weakness.”
How did Jio do it? Large pre-existing companies can’t move quickly to new technology, but newcomers can easily move and give new technology to people.
You can do the same. No matter how big a company you are competing with, try to make the strength of that big company the biggest weakness so you can easily succeed.
Thanks for reading this so far and if you have any response below I will try to answer them.
Thank you.
