avatarGavin McGarry

Summarize

How strong social media community management on Facebook can grow a brand organically.

Social media results from one of our global media clients.

Project term: Dec 2017 to Jan 2019

Total content created

  1. Over 1400 posts created by Jumpwire for social platforms
  2. 59 Weekly data and insights overview decks
  3. 7 strategy decks
  4. 9 audit decks
  5. 3 competitive audit decks
  6. 93-page community management and training deck
  7. 7 event wrap up decks

Facebook (platform optimization and new strategy)

  1. Page likes grew 5.5% (3 huge FB algorithm changes during our engagement)
  2. Reach increased by nearly 60%
  3. Views increased by 92%
  4. Clicks on posts increased by 15%

Instagram (new strategy implemented)

  1. Followers grew to 92%
  2. Increased posts 1,800%
  3. Grew engagement over 3,500%

Twitter (stronger processes implemented)

  1. Increased followers 23%
  2. Increase posts 15%
  3. Grew engagement 160%
  4. Pinterest (implemented sales conversion strategy)
  5. Followers increased 8%
  6. Posts up 2,700%
  7. Views up 355%

Google Analytics Date

  1. Overall social media conversion value increased by 15%
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