Medium Writing Tips
How Sharing a Story on LinkedIn Can Generate 45,000 Views on Medium
Why you should post your Medium articles on LinkedIn
LinkedIn Can Be an Extremely Effective Way to Market Your Medium Stories
If you are a LinkedIn member — and there are more than 500 million — you can be a content marketer on the platform.
About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond.
With just a few clicks, you can easily reach thousands of prospective readers. Best of all, because LinkedIn and Medium both provide great data analytics tools, it’s easy to track the success of a Medium Story posted on your LinkedIn feed.
45,000 Article Views and 20,000 Article Reads
A few weeks ago I posted a quick article on Medium about Uber’s new emerging scandal — vomit fraud.
Since I was new to the Medium platform, I decided to try posting a link to my Medium article on LinkedIn to see whether it would gain any traction. I was shocked to see that within a few days I had amassed 45,000 views and nearly 20,000 reads:
I was even more surprised when I looked at the traffic referral sources (provided by Medium) and realized that a vast majority of the traffic was coming from LinkedIn:
This article’s success demonstrates the power of sharing your Medium content on LinkedIn. I suspect that a major reason this gained traction was because (at least in my feed) there are countless spam posts or personal rants that would probably be better suited to Facebook or Twitter.
Medium’s emphasis on creating high value content and stories is received well by an audience (on LinkedIn) that is not used to original and targeted writing. Best of all — it only takes a few additional seconds to post your Medium content on LinkedIn.
For reference, below are the LinkedIn statistics associated with this article’s post:
Perhaps even more surprising than the nearly 8,000 views, is the variety of companies, job titles, and locations associated with those views. Granted, 171 of those views came directly from people working at Uber, but I think this illustrates the point that, even if your article is not directly about some business development strategy or ICO promotion — LinkedIn is such a large network that most topics have the potential to gain traction and drive readers to your Medium content.
So if you are on the fence about promoting your content on LinkedIn or other social media networks, don’t let fear hold you back from promoting your article.
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Casey Botticello is an internet entrepreneur and the founder of Blogging Guide, an online community of writers with an award-winning newsletter. He is also the creator of the popular Medium Writing Course and the Substack Newsletter Course.
Casey previously worked at several tech startups, a lobbying & strategic communications firm, and has created several businesses of his own. He is a graduate of The University of Pennsylvania, where he received his B.A. in Urban Studies.
You can connect with him on LinkedIn, Twitter, Facebook, follow his Medium publications, Digital Marketing Lab and Medium Blogging Guide, or reach out to him directly on his personal website.
