How Might Performance Creativity Increase your Digital Marketing ROI In 2022

What it takes to reach the new 2022 digital marketing goal

What it takes to reach the new, 2022 digital marketing goal. But know this, it’s about implementing more performance creativity!

Performance Creativity is an approach that includes creating content that is accessible to all audiences while also including participation that aligns with the company’s business goals.

Performance creativity is a trend that leads companies to forget about driving revenue and instead focus on driving awareness, engagement, and value.

Performed creativity is about doing the “extra” things to make your content stand out.

Skimming, scrolling, non-skimming… all are signs of the user’s intention to interact with your content.

A video uploaded on Meta with 100 views has more engagement than a video that only has one view. Why? Because it’s engaging!

Performance Creativity Is Found In Four Categories

Each Represents Different Types Of Activity On Your Website

1. Content-Based Engagement

Content engagement is all about creating content that users want to interact with.

This type includes videos, blog posts, infographics, images, and more.

The content should be shareable to increase interaction hence building your brand awareness.

It also helps if the content varies from what your competitors are providing.

If you are using stock photos, it’s time to look for something fresh!

If your visuals are boring, feel free to spice them up by adding visual assets like logos or even illustrations!

Your goal is simple… increase interaction and shareability.

2. Visual-Based Engagement

All social networks have a way of inviting users to do things differently than what they usually do.

Instagram is famous for this as you can use filters and post without having to worry about how your video looks on Meta or Twitter (where videos look like a screenshot).

This type of engagement is all about adding visual assets without making the text unnecessary.

Visual-based content can be anything from infographics, charts, illustrations, or any other type of content that has interesting visuals.

3. Interaction-Based Engagement

The best way to make your content stand out is not through copy but by designing it in a way that enhances the interaction.

An example is having a quiz on your blog with images in which you earn points when answering correctly.

Another example would be an article posted on Meta where you can earn points when you ‘like’ the article.

Adding interactive features to your posts is key when it comes to driving engagement!

4. Engagement-Based Engagement

The most recent and popular way in which companies can engage users is through gamification.

This type of engagement is all about creating games in the form of quizzes, polls, or similar.

Companies like Room service and Uber use this when they ask the user to rate the experience they had by rating their experience on a scale of 1 to 10 (10 being excellent).

It’s not difficult to add this type of interaction to your content as it only requires a responsive design for your website!

It’s clear that experiences that align with the company’s business goals are key when it comes to accelerating digital marketing ROI; Performance Creativity is the key to achieving this.

Why Performance creativity?

Performance Creativity is all about maximizing the return from your marketing efforts by generating more leads, improving engagement, and generating more revenue.

Performance Creativity is just as important if not more so than the other channels that companies use today.

In 2017, digital marketers spent a total of $67 billion to drive leads and revenue.

However, if digital marketers were able to increase marketing ROI by 1%.

That’s not difficult to do considering how much companies invest these days.

Performance Creativity can help to increase this amount by 1.4% which is significant.

This can translate to about an additional $3 billion that companies are missing out on every year.

The reason why performance creativity should be a priority is that it helps marketers not only to increase their digital marketing ROI but also to improve it!

Your goal is simple… increase interaction and shareability.

The challenge is that many marketers stay away from it because they feel like they don’t know how to effectively design these experiences.

The good news is that anyone can start with performance creativity by modifying or adding interactions to their content.

How to start with performance creativity?

• The first step is to be aware of the fact that not all types of users are the same.

A new user on your website may not interact very differently than a returning one.

A new user on your website will be more engaged if you give them an introduction about your company and why they need it.

If you fail to do so, they will most likely just move along.

It’s important that you design for this type of situation as it can help maximize engagement and minimize churn rate for all users yet, especially new ones.

Although this step may sound like common sense, consider how your company website is experienced today.

The first steps are usually very boring, so it’s important that you emphasize these first steps.

If you don’t, new users will soon move on to other apps or websites where they can be more engaged.

• The second step is to try out different interactions on your website so that you start learning what works best for you.

Take some time to test different pieces of text with visuals and see what works for your business.

Be sure to include engagement activities with video content as well!

If you are just starting out, include a poll about the features that your users want in your product or service.

You can also ask for feedback on what they like about your product.

The goal is simple… engage everyone!

• The third step is to think about the different channels in which you can use Performance Creative.

You can start creating content that will stand out on social media, building an engaging blog, or creating an interactive quiz that people will love.

When you stand out by creating stunning visual assets, higher conversion rates are almost guaranteed!

• The fourth step is to make sure that your Performance Creativity is seamless when it comes to interacting with your users.

The goal is simple… engage everyone!

You should also make sure that the interactions are easy to follow and the user’s journey should be logical.

This will help them understand how they can reach their goal quicker when interacting with your content.

When it comes to Performance Creativity, the most important part is testing and experimenting.

It’s about finding what works for your company and then sticking with it.

After all, you won’t know if your idea will work unless you try it out!

With that in mind, we’ve created a tip on how to get started:

Tips, Tactics, And Strategies In Performance Creativity

• Always give users a clear goal when you first meet them on your website.
• Adding an additional step to your website is never a good idea as it can confuse users.
• I recommend that you create an easy way for users to find the content on your site by inserting some type of filter or filter option on your landing page.
• I also recommend inserting some type of visual so that the user knows where to start.
• An example might be adding a slider with different channels on it or having an image with different types of activities associated with it.
• This is very important because it helps the user to focus on their goal.
• For example, if your content is about buying a product, you might want to inform them that they can see how many of their friends have already bought this product.
• On the other hand, you might want the users to sign up for a free trial or even be given an offer by clicking on an image.

If you are creating content for your blog or social media channels, I recommend adding a poll or any type of interactive bit of content that will help engage users.

You can use polls to find out what people really think about something in particular and use this information in your content.

As you build out more interactive content, you should consider adding more components to it that will help to engage users.

Things like polls or quizzes can encourage users to log in or share more about themselves with your brand.

If you run a blog, posts that have a poll can automatically retweet themselves using a bot which is a great way to keep the conversation going.

You should consider creating more interactive elements as well.

When you create an interactive quiz, for example, make sure that it doesn’t make the user’s experience too hard.

In other words, it’s best if the questions are multiple-choice and not open questions.

This is because people are more likely to give up if they have to write a lot. Your goal with content is to give your audience what they need. Don’t be afraid to test different things out because you never know how it might work out for you!

Performance Creativity not only helps you increase your digital marketing ROI but also helps improve it.

By creating stunning visual assets, higher conversion rates are almost guaranteed!

So if you are ready to start creating your Performance Creativity, try out different tactics until you find what works for your business.

Follow @Mediumitesocial

If you found this article informative and helpful, feel free to support me and other writers you read by becoming a Medium member. I’d really appreciate it if you could share it with your friends and family.

For comments, suggestions, and questions related to this article, please use the comment section below.