How Often You Should Post to Grow and Monetize Your Website
More content ≠ more money.
As an SEO expert and a website owner, I often get the following question from my clients and followers: “How much content should I publish to grow my website quickly?”
If you ask experts, they’ll likely tell you, “It depends.”
That’s because accurately predicting a website's growth is impossible. If someone tells you they can do it for you, don’t be fooled.
I’ve helped different businesses grow their websites and launched my own website to run SEO experiments. I can certainly tell you that predicting SEO growth is impossible.
However, that doesn’t mean you shouldn’t have an action plan.
Whether you have a new website or manage an established one, I always recommend creating a content writing plan like the one below. This will help you plan writing topics and publication dates and allocate your resources effectively.
If you need help researching keywords for your website, you can learn more about my content plan service here.
I usually conduct keyword research at the beginning of the year to discover topics that can help me reach my business goals.
After all, if your content doesn’t help you grow your business and make money, what’s the point of creating it?
In my content writing plan, I have writing topics scheduled weekly.
Some say that’s not enough to grow and monetize a website because competitors publish way more content using AI. Content quantity definitely matters. The more content you create, the more keywords your website will rank for. However, it only works like this in theory.
Google has launched a significant core algorithm update to address AI-generated content that’s created primarily to manipulate rankings.
So, if your competitors regularly publish AI-generated content without adding extra value to users, I assure you Google will sooner or later downgrade their websites in organic search results.
Publishing frequently won’t help you reach your SEO or business goals if you compromise content quality.
Therefore, my answer to the client’s question: “How much content should we publish?” is the following: “How much content can you produce without compromising quality?”
If you are just starting out, focus on producing 2–3 optimized, high-quality pieces per month.
If you run a business and want to scale content production, try to publish 6–8 articles per month. In my experience, that’s feasible but often challenging to maintain high content quality.
Remember, every piece of content you publish on your website must be indexed and ranked by Google. If your content isn’t indexed, it won’t be searchable. In other words, people won’t be able to find it in organic search results.
Here’s what you can do to ensure your content is indexed and ranking:
- Conduct niche keyword research to find keywords your audience searches for on the web.
- Analyze search intent to understand the most suitable content format.
- Find semantically related keywords.
- Define the ideal word count. If most web pages have 2,500+ words, but your page is much shorter, it may adversely impact rankings.
- Create an outline. The outline must answer users’ search intent and cover semantically related keywords.
- Write an article. Try to use the target and semantically related keywords every 100–300 words.
- Use on-page optimization strategies to optimize your content for rankings. You can learn more about creating high-ranking content in my SEO ebook.
- Once ready, publish content on your website. If you use a content management system, like WordPress, I recommend using SEO plugins, like All-in-one SEO or Yoast.
- Check whether your content is indexed. I share more insights about indexing and how much time it takes here.
- Track your content performance in Google Search Console and Google Analytics.
Most people ignore these steps and wonder why their websites aren’t growing. If you follow these simple steps, you’ll see consistent growth no matter how often you publish content on your website.
In my case, I publish 2–4 articles on my website per month. In total, my website has 75 indexed pages. Nevertheless, my website has been steadily growing and wasn’t affected by Google algorithm updates.
Some say publishing 2–4 pieces isn’t enough, and I should publish more to grow faster. I agree. Creating more optimized and high-quality content will help me grow faster and make more money.
However, creating content takes a lot of my time and resources. If I don’t work on my website, I spend this time working on client projects, growing my newsletter, creating SEO ebooks, and growing my Medium blog.
It’s an opportunity cost.
Whenever I say “yes” to one task, it’s an automatic “no” to something else. Therefore, I always set priorities to handle the most important things first.
I follow my content writing plan and prioritize writing topics based on the following criteria:
- Keyword monthly search volume
- Keyword difficulty
- Search intent
- Business value
The best keywords have decent search volumes, low keyword difficulty, and business potential.
I want my website to make me money. If that’s your goal, too, prioritize topics with business value.
Remember, even if you publish one optimized and high-quality article per week, your website will grow. The growth will be slow, though. I’m honest about it. However, it will be consistent.
There is no need to focus on creating plenty of AI-generated pieces for rankings. It won’t help you achieve your goals. Google has no problem with you using AI tools. I frequently use Koala Writer AI to facilitate my content writing process.
However, Google will sooner or later notice bad user behavior on your website if your content doesn’t meet users’ needs.
Poor content equals bad online user behavior, which may result in rankings dropping.
It’s as simple as that.
That’s why I spent time writing this article and explaining how Google works. So many things happen behind the scenes after you publish a new URL. That’s why you should be aware of the process to be able to control it.
In conclusion
I want to conclude this article by reminding you that growing a website is challenging.
Success doesn’t happen overnight.
A well-performing and money-making website requires years of consistent work.
If you manage your website alone, you’ll likely have to do keyword research, content writing, website design, and technical fixes all by yourself. Multitasking will slow down your progress, but it won’t stop it.
Moving forward slowly is better than reaching heights and losing your dominance in a moment.
Therefore, I always recommend focusing on sustainable practices—creating high-quality and optimized content for your users.
Check my SEO ebook to learn how I create content that hits the Google front page. You can easily replicate my strategy to grow and monetize your website successfully.
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