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e the cut with the readers most likely to be interested in these stories.</p><figure id="2bfa"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/0*z2cqqXQ5svMTLq3-.gif"><figcaption>tenor</figcaption></figure><p id="74dc">Medium’s algorithms weight those stories for extra distribution across Medium.</p><p id="27ef">In regard to boosted stories…</p><blockquote id="cd70"><p>“(i)nstead of being the judge of what’s good, the algorithm will play more of a matchmaking role between what humans think is good and what readers like to read.”</p></blockquote><p id="aa32">Plus, almost all articles will continue to get distributed by the recommendation algorithm.</p><p id="6306">However, “engagement” (the old gold standard of curation) is not the same thing as providing satisfying reads.</p><p id="b098">This is what the algorithm is looking for:</p><ul><li>what topics a reader follows</li><li>what they read</li><li>who they follow</li><li>what people they follow read and clap for</li></ul><p id="3f52">Let’s dig a bit deeper now into the role of publications.</p><h1 id="a8b5">The impact of Community Curators and Publications</h1><p id="e337">Before I get into the FAQ section, I think it’s worth speaking about the role of publications.</p><p id="fe52">Publications will become important curators.</p><p id="df5c">At the moment there are <b>15 Medium publications </b>that are testing the Boost button and are having a major say in what gets boosted.</p><p id="3b39">In the near future, it can be any high-quality publication.</p><p id="1ae1">The owners and editors know “so much better than (Medium) what is an important read and why”.</p><p id="e7a4">For becoming a trustworthy partner, Medium will pay editors based on the number of stories they successfully recommend for boosting.</p><p id="ff37">Medium is looking for taste: “taste comes down to having the experience to know what is true, what matters, and where there is debate”, <a href="https://blog.medium.com/a-new-boost-for-top-stories-541884654fdb">Tony shared.</a></p><p id="07a4">Medium’s wish is to spark an influx of new publications.</p><h1 id="74ea">FAQ</h1><p id="ba42">These new changes are raising a lot of questions.</p><p id="a1fc">I aggregated the most popular questions from the comments, stories and official announcement:</p><h2 id="92ac">Who qualifies for this Boost?</h2><p id="dc92">Everyone.</p><h2 id="621d">Does my story have to be in a publication to be Boosted?</h2><p id="ee92">No, but it does help a little.</p><h2 id="c5e5">Which publications are curating?</h2><p id="02b4">Medium isn’t telling us yet who the 15 publications are.</p><p id="f0ed">Here’s the reason:</p><blockquote id="6304"><p>“The first is that it’s the job of these curators to find you. The second is that listing them now has a tendency to stick when we expect it to shortly be many or most publications.”</p></blockquote><h2 id="5baa">What should I write about to get boosted?</h2><p id="8178">Tony’s #1 tip: “write what you want to write.”</p><p id="3728">Since there are a lot of meta stories about Medium that are totally misguiding.</p><p id="b2b6">Here’s what Tony recommends:</p><h2 id="bfb5">Tips from Tony Stubblebine to get boosted:</h2><ul><li>writing can’t move you in any substantial way unless it can first move you to click and read.</li><li>Medium wants to reward you for writing your best stuff, but only you know what that is.</li><li>the top-performing stories had the most engaging titles, the most compelling intros, and the most entertaining writing.</li><li>attention-grabbing is not the same as useful or valuable or entertaining.</li><li>often the tricks of engagement lead directly to disappointment.</li><li>Authors who promote their articles through social media, email, to their followers, and publications are now more likely to get their articles picked up for a boost.</li><li>Medium wants to boost great writing, not great growth hackers.</li></ul><h2 id="d26a">Which posts are Medium boosting and why?</h2><p id="975d">These are the types of stories Medium is looking for:</p><ul><li>constructive</li><li>original</li><li>written from relevant experience</li><li>well-crafted</li><li>memorable.</li></ul><p id="650c"><a href="https://help.medium.com/hc/en-us/articles/360006362473">Click here to read the updated Distribution Standards.</a></p><h2 id="ba86">Is the Boost big enough?</h2><p id="5920">In the test period, Medium has seen boosts between 5

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00 views and 100,000 views.</p><p id="f473">Medium’s goal: every Boosted story should get at least 500 extra views within 7 days!</p><p id="70b0">Why?</p><blockquote id="a11f"><p>“In practice, that’s usually enough to tip a story over to a much, much wider audience.”</p></blockquote><p id="50fa">According to Medium, it’s the highest-level boost ever.</p><h2 id="edb4">Is traffic shared evenly across all authors?</h2><p id="78fb">No.</p><p id="a6da">Plus, what gets boosted changes as new readers and authors join.</p><h2 id="4f3d">How many recommendations does Medium make per month?</h2><p id="c0a4">In total, Medium makes several billion recommendations each month.</p><h2 id="9030">Can other people Boost?</h2><p id="9ff2">No other people than publication editors and owners.</p><h2 id="6f0e">Why is a Boost necessary?</h2><p id="8dff">Often authors join Medium because they want their stories to get more views and reads and to (finally) feel rewarded and recognized.</p><blockquote id="1b0d"><p>“Often, the best writing comes from people who don’t want to be audience builders. With the rise of the creator economy, these doers are often left out. Our goal is to find the best individual stories, regardless of who wrote them, and give those stories to a wider audience.”</p></blockquote><h2 id="01cc">How did Medium give the highest quality recommendations in the past?</h2><p id="cdbe">Medium had many ways to boost a story on Medium…</p><ul><li>via the recommendation algorithm</li><li>tags</li><li>newsletters</li><li>publications.</li></ul><blockquote id="518a"><p>“To give readers the highest quality recommendations, we’ve seesawed between two primary heuristics. The original model was mostly human curation, with a bias towards well-written, well-constructed, and well-supported stories. Then we swung to a heuristic that was dominated by machine learning algorithms biased toward engagement.”</p></blockquote><h2 id="fa9e">What about evergreen stories?</h2><p id="1987">Medium has already other mechanisms for boosting stories in the works.</p><p id="8e8d">Medium has started several projects to organize the best of Medium as a form of boosting.</p><p id="8310">“Evergreen writing should get boosted well beyond the day it publishes.” <a href="https://blog.medium.com/boosting-the-boost-d983f0552ab9">Tony shared.</a></p><h2 id="bcd3">What about canonical stories?</h2><p id="b7b7">Medium has already other mechanisms for boosting stories in the works.</p><p id="23d0">Canonical stories are part of it.</p><h1 id="03e9">What’s next?</h1><p id="bbcd">Getting Boosted on Medium definitely takes some effort and strategy, but it can pay off in terms of more readership and engagement.</p><p id="2b0d">Follow the tips shared above to optimize your stories for distribution and visibility on Medium’s network.</p><p id="5159">Although Medium doesn’t publish any income reports anymore, I bet a lot of writers will share how many views/reads they got and how much money they earned thanks to getting the Boost!</p><figure id="c399"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/0*Vzcb3tiIB5cKOJ5Z.gif"><figcaption>tenor</figcaption></figure><p id="0bf2">If you’re one of them… feel free to share your insights in the comments or send me a screenshot to [email protected]</p><p id="5bf6">Last but not least, I hope my story helped you to have the breath and no excuse to not execute and get Boosted!</p><h2 id="fd7a">Found it valuable? Want to see and know more?</h2><p id="0dc8">Sure thing!</p><p id="d2b0"><a href="https://kristinagod.substack.com/">Why not join my Substack newsletter </a>and tell me what you think?</p><div id="3262" class="link-block"> <a href="https://kristinagod.substack.com/"> <div> <div> <h2>Kristina's Newsletter | Kristina God | Substack</h2> <div><h3>Medium Blogging Tips and Tricks. Click to read Kristina's Newsletter, by Kristina God, a Substack publication with…</h3></div> <div><p>kristinagod.substack.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/0*1y2gGHnpmOCPEBwH)"></div> </div> </div> </a> </div><p id="341f"><b>P.S.</b> I hope you enjoyed this post. If you did, please give it a clap👏 or share it with someone who might find it useful😊</p></article></body>

How Nutrition Science (Mis)Leads to Dietary Advice, and the 20% Madness.

A look at nutritional research & shortcomings.

Photo by Brooke Lark on Unsplash

Nutrition science is a mess, basically. A scientific discipline that is riddled with debates, obscurities, ambiguities, myths, and false positives. I used to entertain the idea of studying nutrition. I am glad, I didn’t. It’s extremely interesting, yet outrageously misleading and corrupted.

What’s the mess

Nutritional knowledge vs. health

Basic nutritional knowledge keeps us from dying. That’s a fact. Many of the known deficiencies that occur through inadequate diet lead to death. Or deadly disease.

What we seem to deduce from this, however, is that consuming all of these necessary nutritional elements is healthy by default. But “not dying” does not equal “being healthy”.

What is healthy?

So, what is healthy then? Well, that’s the million-dollar question. And I firmly believe that — despite every major nutritional organization telling us so — we still don’t know the answer to that. Not completely.

If we did, people who eat “healthy” wouldn’t die of diseases related to food. But they do, don’t they? Again, we don’t know because this statement in and of itself is flawed. It relies on the assumption that we “know” what food-related diseases are. But do we? Do we really?

In some cases, the answer is “yes”. Nutritional science has established numerous mechanisms in the human body that will lead to disease when broken or hindered. Vitamin A deficiency leads to blindness, for example. Iron deficiency leads to anemia.

Science has been less successful in studying and treating the “big” diseases, however. Cancer, heart disease, stroke, Alzheimer’s, diabetes. They’re still like a riddle. I exaggerate, of course. Science has come up with a tremendous amount of answers. Just not the one thing, we all need: a cure. Or highly effective prevention.

Experimental shortcomings

To discover relations between health and food, we need proper experimentation. That’s what nutritional science is trying to do. But scientists face numerous problems.

First of all, nutritional studies — proper experimental studies in form of randomized clinical trials — are expensive. Crazy expensive. As are other forms of nutritional studies.

So, who’s paying for these studies? Often the answer is food companies. Big corporations that produce certain foods. The problem here is a conflict of interest. What food company wants to sponsor a study with millions of dollars, only to have this study found their product to be unhealthy or worse. None, I would assume.

Yet major research studies that established “ground-breaking” discoveries have been sponsored by Pepsi or Coca-Cola, by Nestlé or Cargill. By the dairy industry or sugar industry, by the meat or soy industry, or even by big pharma. What does this mean for the studies? It might not mean anything… or it means everything.

Secondly, clinical trials on human beings pose other problems. Experiments need to be highly controlled, i.e. happen in a strictly controlled environment over an adequate amount of time.

But we can’t lock up a bunch of people to experiment on them. Like lab rats.

So, how meaningful are less controlled studies, the ones scientist are ethically allowed to do. Well, at least less meaningful than a highly controlled experiment would have been.

The last resort of nutritional “science”

What does modern nutritional science mainly rely on to yield results? A form of scientific methodology that’s called epidemiology. Wikipedia describes epidemiology as follows:

Epidemiology is the study and analysis of the distribution (who, when, and where), patterns and determinants of health and disease conditions in defined populations.

In other words, epidemiology is not an experimental type of study. It’s the observational type. Scientists take a look at a large group of people — either by conducting a self-report study with questionnaires or by looking at defined population groups and certain relations over a period of time.

Advantages of this type of research are lower costs and a variety of markers to study simultaneously. Looking at defined populations, in particular, seems to yield a majority of the most famous findings.

The downside of epidemiology

It’s just not accurate! Originally, epidemiology was supposed to generate hypotheses to later test in experimental studies. It was never supposed to directly prove anything. It can’t prove causality. It can only establish a connection between two variables, like meat and heart disease— whether it’s a causal relationship or a coincidental one remains unknown until properly tested in a controlled experimental trial. Unfortunately, these trials rarely happen. But if they do, it’s even worse.

Dr. John Ioannidis knows this. In a paper concerning various fields of medical research, not just nutrition, he found that 80% of non-randomized studies (in our case epidemiology) turned out to be wrong when tested in proper experimental trials.

80 freaking percent! That means, a coin-toss is more accurate. Imagine a condom company leading with the slogan: You’ll be safe… 20% of the time.

What does this mean for dietary advice

Many of the epidemiological findings led to amazing headlines in newspapers and even medical journals. It’s like clickbait.

The WHO (world health organization) and one of their research groups IARC (International Agency for Research on Cancer) concluded in a 2015 overview that meat, especially processed and red meat, is associated with various types of cancer. Mainly colorectal, but also pancreatic cancer and prostate cancer.

To conclude this, IARC relied on epidemiology studies that unveiled a relation between cancer and meat consumption. Mind my earlier remark that it’s yet to be determined whether this relation is causal or coincidental. Furthermore, the risk rates were 17% for red meat and 18% for processed meat. It sounds like a good percentage. Unless you put it into context. I won’t bother you with the definition of relative and absolute risk here. The aforementioned numbers were relative risks.

Risk numbers in context

Let’s turn to the context: One of the success stories of epidemiology is smoking. Studies found that smoking increases the risk of developing lung cancer. Yea, epidemiology is responsible for this amazing achievement. But let’s take a look at the risk numbers in that case. People who smoke have a 15 to 30 times higher chance of developing and dying from lung cancer. In percent, that is 1500% to 3000%. Not 17% and 18% like with meat and cancer. Do you see the difference in these findings?

And mind you, even at levels of 1500% to 3000%, it’s still epidemiology. It still can’t prove causality. By that logic, it’s not proven that smoking leads to lung cancer. But it is much more likely. 1500% to 3000% more likely.

Statistically speaking, according to the Bradford-Hill criteria “strength of association”, any risk number below 200 — so a 2-fold increase or 200% relative risk — is not even worth considering as a causal link, but is likely due to confounding factors or bias. Again, meat and cancer have risk values of 17% and 18%.

And yet, the WHO and IARC included red meat with 17% as a type 2A carcinogen (probably carcinogenic to humans) and processed meat with 18% as a type 1 carcinogen (carcinogenic to humans, smoking is type 1 as well).

The problem with dietary advice

To make something clear — a disclaimer if you will — I don’t advocate for or against any particular form of eating or dieting here. I am not a health professional. I don’t want to bash the WHO and IARC here either. These numbers might be true, or even causal.

The question I ask myself is: Why do physicians, doctors, nutritionists, and dieticians use these findings as if they were proven concepts? Why does the WHO present them like they were? When, in fact, they are not.

Is it because we don’t have anything else. There’s only one other thing for health professionals to say: We don’t know.

Not reassuring but it might be the right answer. Because really, we don’t know what foods cause cancer. Or many of the leading diseases. Hell, they might not even be related to food at all. Don’t quote me on that, please.

Closing thoughts

Sure, this was only one example. But if you dig a little deeper, read more articles, watch videos, or even examine studies yourself, you will find numerous cases like this. Nutritional science is heavily relying on observational studies and epidemiology. And that’s not good. I don’t want to rely on something that’s wrong 80% of the time. Not even if it weren’t life and death decisions. Would you?

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