avatarKriss Patel

Summary

The article discusses the prevalence of online gurus, warning against scams, and advising on how to discern trustworthy sources of online education.

Abstract

The article "How not to get scammed by online gurus?" addresses the proliferation of self-proclaimed online gurus who promise quick wealth and success through their courses and webinars. It emphasizes the unrealistic expectation of becoming rich overnight and cautions readers to be skeptical of those who aggressively market their content, particularly if they seem overly eager to obtain personal information like email addresses. The author distinguishes between genuine educators who share valuable knowledge and scammers who exploit common desires for financial gain without a 9-5 job. The article suggests that legitimate educators follow an 80-20 rule, providing 80% of content for free and charging for the remaining 20%, and warns against generalized marketing strategies that prey on the average person's desire for quick success.

Opinions

  • The author believes that most online gurus are not inherently wrong but acknowledges the presence of scammers among them.
  • Greed is seen as a driving factor for scammers, who are more interested in making money than genuinely educating others.
  • The article mocks the idea of becoming rich quickly through online courses, suggesting it's an unrealistic promise.
  • The author criticizes the aggressive marketing tactics used by fraudulent gurus, such as spamming emails and using fake testimonials.
  • A key opinion is that legitimate online educators should provide substantial free content and not rush to monetize their audience's trust.
  • The author compares the marketing strategies of online gurus to the generalizations used in astrology, implying that both exploit human psychology for profit.
  • The article advises readers to be cautious and discerning, not falling for the allure of quick success stories and dubious proof of success presented by these online gurus.

How not to get scammed by online gurus?

No, you won’t become rich overnight.

Photo by Mohammad Shahhosseini on Unsplash

Lately, all we can see on the internet is these online gurus trying to sell their masterclass or online course or some cheeky way to get your email address. So, let’s talk about how many of them will scam you and whom to trust and whom not to. At the end of this article, I have a link to free online course on how to stay away from these frauds… just kidding I am not one of them :)

Who are they?

Most of them are these individuals who are making money online and trying to make living out of it without going to 9–5 jobs and by sharing the knowledge or skill they possess. Most of them believe that the world is a place to share each other’s knowledge and experience and if you can make money by doing it why not?

Are they doing wrong?

The vast majority of them not. But, as we all know the world is a place where there always be bad people among good people. More crime likely happens to be in a city with a higher population. So when the internet population is expanding so does the population of those scammers.

How to find the difference?

Well, this is the tricky part because what might be valuable knowledge for you might be a regular piece of information for me.

Easier to spot is the neediest and greedy ones, while there is nothing wrong with charging some money for sharing your valuable knowledge or experience what wrong is that being greedy about it.

So, what happens is that there is one online guru somewhere in the world who created an online course and charged $5 for it and sold it to 100 peoples. That’s great for him he just made $500.

What his greedy brain will tell him the next is what if he sells that course to 1000 people then it will be $5000. So, now he started building those cheeky strategies to get more and more buyers — by creating one introductory free online course or by giving away some valuable information for free(That’s what you think, but they will get your email address) and keep spamming your email by bragging about how people who took the course earned 26k dollars in just a week.

So, if you ever find these signs that’s a straight no no. They are here for some quick money on the internet don’t get fooled by their screenshot of fake accounts. Good ones will always try to win your heart first so do the bad ones though. But, the key difference is good ones will not be in hurry to get your email address or force you to buy their courses or webinar. They will follow 80–20 rule, 80–20 rule is they will provide you 80% of valuable content for free and then will charge you some money for 20% of their contents.

Why their strategy always works?

The reason why their trick works is the same reason why astrology works. Sorry, if there is any astrology fan is reading this but if you believe when someone says ‘you want to get loved but you are waiting for the right person or no one understands you because you are special’ then you are not special you are just stupid.

This all works on the idea of generalization, basically how these things work is you take an idea and try to make it as general as possible so that more and more people can relate to it. That is the marketing strategy for all these online gurus, they all know everybody hates their 9–5 job, they all know that everybody is on the internet to make quick money, they all know that by showing that some average Joe made few thousands of dollars online in 2 weeks you will join their course too. So, every time online gurus are trying to show you so much proof that they are right or making it look too good to believe them. Just run(or just close that website I guess).

Online Business
Scam
Marketing
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