How Not to Get Lost in Your Own Strategy

Strategic thinking logic

Sixteen years ago, I was sitting in my kitchen in despair. It was a Saturday night, but I had a book on strategy in my hands.

It was a thick, red-covered book that our MBA program professor had recommended we read. I served as a CEO at a privately held company. And I needed to develop a new strategy.

If we judged the quality of a book by word count, the authors would deserve a Nobel Prize.

500+ pages. Lots of 2*2 matrices. Dozens of case studies.

Everything seemed straightforward at first.

But as soon as I turned a page, I would forget what was on it.

I didn’t see or sense the coherent logic of the book — and strategy.

And then, I decided to create a more comprehensible strategy model. I’ve been doing it for years.

You can see the logic of strategic thinking as I view it in the picture.

Of course, that’s not all you need to have a strategy.

But if you adhere to this logic, you’ll eventually have it.

– Begin with your target customers. Who are they? What do they need?

– Which of their needs would we like to fulfill, and why? How will we do it?

– What customer values will we offer them?

– What do we need to do it?

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