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Abstract

nt — Aggregate to Develop Your Next Original Idea</h2> <div><h3>We don’t want their ideas. We want yours. Here’s how to create them:</h3></div> <div><p>medium.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/0*xHAVxS5jdssQXYz6)"></div> </div> </div> </a> </div><h1 id="f3d1">OK, so how much to give before the sale?</h1><p id="7e6d">Think of your giving as a pile of candy. Every time you give away a great piece of content, your reader gets candy in her hand.</p><p id="cc41"><b>When you ask for the sale you take a piece of candy.</b></p><p id="ac53">The key is to never be in a candy-deficit with your reader. Always be in a candy-surplus. Give at least three times more than you take.</p><p id="e6c7">Don’t worry about giving too much.</p><p id="8272">If a reader enjoys your free content, she’s likely to buy your paid content. We want more of the same thing if we really enjoy what you gave us.</p><p id="a0b1">Not only do we have this internal feeling of reciprocity, but we all believe there’s more to learn behind the paywall. Should you give away everything? No. That’s dumb. You’ll have nothing to sell and soon you’ll have no way to support yourself, so you’ll have to stop giving away content too.</p><p id="7d21"><b>Most creators don’t give enough.</b></p><p id="e21c">They feel like their readers owe them something. Just because I wrote a listicle, doesn’t mean you’ll want to buy my $4500 course. Doesn’t work like that. There’s a long-term relationship involved.</p><h2 id="5f0a">Your giving can take many forms:</h2><ul><li>Writing</li><li>Audio</li><li>Video</li><li>Blueprints</li><li>Checklists</li><li>Courses</li><li>Webinars</li><li>Calls</li><li>Books</li><li>Articles</li><li>Coupons</li><li>Games</li><li>Free, time-limited trials</li><li>Free versions, with limited features</li></ul><p id="0004">The giving is part of the process. We don’t trust you yet. We want to trust you, so we stick around. We let you in. We read your stuff. We decide if your message fits the person we are on the inside. If all the lights turn green, we might buy something.</p><p id="46ab">But even if you don’t turn a free consumer into a buyer, the transaction isn’t a loss. Maybe that person has a large following too. Maybe that person tells the others.</p><p id="b1fb"><b>You never know how you’ll impact someone with your free content.</b></p><div id="9481" class="

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link-block"> <a href="https://readmedium.com/five-steps-to-find-writing-time-even-if-you-have-three-jobs-and-a-family-6bc1468e1cc4"> <div> <div> <h2>Five Steps to Find Writing Time Even if You Have Three Jobs and a Family</h2> <div><h3>You’re not alone. We’re all too busy to think. Here’s how to get it done.</h3></div> <div><p>medium.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/0*ZrHsM-lR_hsT22BY)"></div> </div> </div> </a> </div><h1 id="a380">Before you can give you need a tribe to give-to</h1><p id="bd1a">This means you need an email list. Without a list, you’re at the mercy of some big platform to bring you followers. As indies we need to own our platform. We need to be in charge of the message — to ensure every reader gets the right experience, not just some random swipe on social.</p><p id="0637"><b>Email is your tool for growth as a creative.</b></p><p id="5fb8">Medium is a great place to build your tribe.</p><p id="c1bf">Not only will you earn money from your best writing, but you’ll also earn a portion of these readers over to your list. When you’ve got a loyal tribe, they’ll be there — ready for when you finish your next book.</p><p id="dd5e">The tribe is part of the process. They get to watch you rise among the ranks. Your tribe wants you to succeed. They’re vested in your content.</p><p id="30e2">If you want to build your own tribe, <a href="https://www.subscribepage.com/tribe1K">I’ve created an email masterclass</a> to help you get your first 1,000 readers (or your next 1,000) without spending a sour penny on ads.</p><p id="85d7"><a href="https://www.subscribepage.com/tribe1K"><b>Tap the link</b></a>. Today is the best time to start. Before you’re ready. Before the work is finished.</p><p id="bce0"><b>We’re waiting for you.</b></p><p id="635e"><a href="https://www.subscribepage.com/tribe1K"><b>Enroll in my Email Masterclass. Get Your First 1,000 Subscribers</b></a></p><p id="61c8">August Birch (AKA the Book Mechanic) is both a fiction and non-fiction author from Michigan, USA. As a self-appointed guardian of writers and creators, August teaches indies how to make work that sells and how to sell more of that work once it’s created. When he’s not writing or thinking about writing, August carries a pocket knife and shaves his head with a safety razor.</p></article></body>

How Much Free Information Should You Give Before You Ask For the Sale?

Some writers worry you can give too much. Here’s the answer…

There’s a long and short answer to this question. The short answer is you should give until it hurts, then give a little more.

While you don’t have to give away 100% of your best advice, you can get yourself 95% of the way there and still operate a successful publishing business.

Information is power.

The more information we give to others — the more we can help them freely, without any expectation in return, the more we’ll keep a customer for life when we do finally ask for the sale.

Maybe you write free content.

Perhaps you run a podcast or have a weekly email you send.

The more you can give, the more will come back to you in return. I’m no angel, but I try to give almost everything away. This way I can help the people who have no interest in buying from me, and I can further help the people who do.

I know it sounds counter-intuitive, but you can do very well for yourself by giving away almost all your secrets.

We’ll pay for the same information in a different format.

Maybe you give away an e-but charge for the print and audio versions. Maybe you give everyone your secret formula, but if they want to understand all the minutiae underneath, they’ll need to invest in your course.

“But, someone will steal my secrets!”

None of us are that important. We all gather ideas from multiple places and form them into our own content, products, and ideas. No one operates in a vacuum.

If someone steals your secrets, call them out and develop new secrets.

We don’t own the information, we deliver it in new and exciting ways.

Don’t Steal Your Content — Aggregate to Develop Your Next Original Idea

We don’t want their ideas. We want yours. Here’s how to create them:

medium.com

OK, so how much to give before the sale?

Think of your giving as a pile of candy. Every time you give away a great piece of content, your reader gets candy in her hand.

When you ask for the sale you take a piece of candy.

The key is to never be in a candy-deficit with your reader. Always be in a candy-surplus. Give at least three times more than you take.

Don’t worry about giving too much.

If a reader enjoys your free content, she’s likely to buy your paid content. We want more of the same thing if we really enjoy what you gave us.

Not only do we have this internal feeling of reciprocity, but we all believe there’s more to learn behind the paywall. Should you give away everything? No. That’s dumb. You’ll have nothing to sell and soon you’ll have no way to support yourself, so you’ll have to stop giving away content too.

Most creators don’t give enough.

They feel like their readers owe them something. Just because I wrote a listicle, doesn’t mean you’ll want to buy my $4500 course. Doesn’t work like that. There’s a long-term relationship involved.

Your giving can take many forms:

Writing
Audio
Video
Blueprints
Checklists
Courses
Webinars
Calls
Books
Articles
Coupons
Games
Free, time-limited trials
Free versions, with limited features

The giving is part of the process. We don’t trust you yet. We want to trust you, so we stick around. We let you in. We read your stuff. We decide if your message fits the person we are on the inside. If all the lights turn green, we might buy something.

But even if you don’t turn a free consumer into a buyer, the transaction isn’t a loss. Maybe that person has a large following too. Maybe that person tells the others.

You never know how you’ll impact someone with your free content.

Five Steps to Find Writing Time Even if You Have Three Jobs and a Family

You’re not alone. We’re all too busy to think. Here’s how to get it done.

medium.com

Before you can give you need a tribe to give-to

This means you need an email list. Without a list, you’re at the mercy of some big platform to bring you followers. As indies we need to own our platform. We need to be in charge of the message — to ensure every reader gets the right experience, not just some random swipe on social.

Email is your tool for growth as a creative.

Medium is a great place to build your tribe.

Not only will you earn money from your best writing, but you’ll also earn a portion of these readers over to your list. When you’ve got a loyal tribe, they’ll be there — ready for when you finish your next book.

The tribe is part of the process. They get to watch you rise among the ranks. Your tribe wants you to succeed. They’re vested in your content.

If you want to build your own tribe, I’ve created an email masterclass to help you get your first 1,000 readers (or your next 1,000) without spending a sour penny on ads.

Tap the link. Today is the best time to start. Before you’re ready. Before the work is finished.

We’re waiting for you.

Enroll in my Email Masterclass. Get Your First 1,000 Subscribers

August Birch (AKA the Book Mechanic) is both a fiction and non-fiction author from Michigan, USA. As a self-appointed guardian of writers and creators, August teaches indies how to make work that sells and how to sell more of that work once it’s created. When he’s not writing or thinking about writing, August carries a pocket knife and shaves his head with a safety razor.